With a background in Nutrition from the Federal University of Rio de Janeiro (UFRJ), I discovered a true passion in the realm of digital product management. Over the last years as a Product Manager, I have developed a deep appreciation for the art of unraveling challenges through user research and meticulous analysis.My journey led me to uncover a natural affinity for identifying creative ways to optimize people's routines through digital solutions. My passion for understanding how innovative products can drive profitability and simplify people's lives has grown with each experience.My involvement in this field has allowed me to contribute to the growth and success of large-scale projects, working closely with cross-functional teams. My analytical skills and attention to detail empower me to delve into the complexities of challenges and find solutions that truly resonate with user needs.With a foundation in Nutrition and a thriving career in product management, I am an individual driven by the passion to leverage technology to enrich people's lives and enhance their daily processes. My journey is all about adaptability, continuous learning, and dedication to innovation, regardless of the professional landscape.
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Senior Product ManagerVoxy May 2024 - PresentNova York, Estados UnidosAt Voxy, as a Product Manager, I am spearheading the integration of two companies, with a key focus on enhancing the employer benefits program for end-users. My objective is to drive client retention by establishing measurable benefits and ensuring high engagement among students. By applying strategic product management principles, I am dedicated to delivering solutions that not only meet client needs but also exceed expectations, thereby fostering sustained client satisfaction and organizational growth at Voxy. -
Senior Product ManagerAb Inbev May 2022 - Jul 2024Rio De Janeiro, BrasilAB InBev operates in the beverage industry, holding the position of the world's largest brewer. Renowned for its iconic brands, the company plays a pivotal role in shaping global beverage trends and consumer preferences.Projects:• Direct-to-Consumer (DTC) Transformation: Led strategic initiatives to enhance AB InBev's global DTC presence, aligning products with evolving consumer demands.• Fleet Management Optimization: Successfully streamlined acquisition cycles and operational efficiency in the B2B Fleet Management domains.• Seller Experience and Management Innovation: Transformed B2B Seller Experience, optimizing partner satisfaction and retention through innovative strategies.Key Achievements:• Acquisition Cycle Reduction: Achieved a substantial reduction in acquisition cycles for delivery partners and sellers.• Retention Rate Enhancement: Elevated retention rates, directly impacting customer satisfaction and improving partner performance.• Portfolio Optimization Focus: Currently leading efforts in strategic portfolio optimization to ensure sustained market relevance.Responsibilities:•Strategic product leadership, directing the development and execution of product strategies aligned with business objectives.• Cross-functional collaboration with diverse teams to ensure seamless integration and execution of product initiatives.• Market analysis and insights, conducting market research to identify emerging trends, consumer preferences, and competitive landscapes.• Stakeholder management: Engaging with internal and external stakeholders to build strong partnerships and drive collective success.• Innovative problem-solving, leveraging inventive approaches and cutting-edge solutions to overcome obstacles, optimize processes, and drive continuous improvement. -
Group Product ManagerVitta Aug 2021 - May 2022Rio De Janeiro, BrasilProficient leader overseeing customer-facing apps, electronic health records for healthcare teams, and the health insurance broker's online platform. Experienced in optimizing user experiences, streamlining health records management, and enhancing the accessibility of insurance services. Skilled in collaborating across departments to drive innovation and achieve excellence in health-focused digital solutions. -
Sr. Product ManagerVitta Nov 2019 - Aug 2021Rio De JaneiroSpecializing in driving product strategy and innovation within the health business unit. Responsible for enhancing customer-facing applications and optimizing electronic health record systems. Proficient in cross-functional collaboration, data-driven decision-making, and delivering impactful digital solutions for the health sector. -
Nutricionista ClínicoVitta Feb 2019 - Oct 2019Dedicated to promoting preventive health through personalized consultations for employees. Focused on improving overall health status and reducing health insurance claims by providing proactive nutritional guidance. Proficient in designing wellness programs that contribute to healthier employees, lower insurance costs, and improved company outcomes. Skilled in engaging with individuals, analyzing health data, and fostering positive lifestyle changes for long-term well-being. -
Key Account ManagerVitta Jun 2018 - Jan 2019Responsible for managing strategic accounts with end-to-end oversight. Proficient in ensuring seamless service adoption, post-sales support, and long-term relationship building. Specialized in fostering strong client partnerships, driving upsell opportunities, and ensuring the retention of key customers. Skilled in combining sales acumen with customer relationship management to deliver sustained value and growth for both clients and the company.
Fernanda Freire Education Details
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Product Management -
Universidade Federal Do Rio De JaneiroHuman Nutrition
Frequently Asked Questions about Fernanda Freire
What company does Fernanda Freire work for?
Fernanda Freire works for Voxy
What is Fernanda Freire's role at the current company?
Fernanda Freire's current role is Sr. Global Product @ Voxy.
What schools did Fernanda Freire attend?
Fernanda Freire attended Bbi - Business Behavior Institute, Universidade Federal Do Rio De Janeiro.
Who are Fernanda Freire's colleagues?
Fernanda Freire's colleagues are Jamal A, Karla Mejias, Antonio De Silva, Claudia Jaramillo, Joyce Carvalho, Caroline Henriquez, Juan José García Arco.
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Fernanda Freire
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FERNANDA FREIRE
Marketing & Lançamento Digital | Design Instrucional Para Formação Ead Corporativa | Designer E IlustradoraIndaiatuba, Sp2gmail.com, gmail.com -
Fernanda Freire
Itatiba, Sp
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