Atuação na área de Consultoria estratégica em loyalty.• Pesquisa de mercado e benchmarking;• Análise de concorrência e comportamento de consumo;• Análise e mapeamento de tendências;• Mapeamento de jornadas do usuário;• Mapeamento e desenvolvimento de jornadas de comunicação;• Apoio no desenvolvimento do modelo de loyalty ideal;

• Communication journey mapping for consulting projects.• Loyalty program development for consulting projects.• Strategic planning of campaign calendars.• Relationship funnel (CRM) management for sales channels.• Creation of design briefs for the graphic design team and validation of assets.• Revamp of the brand's institutional communication.• Creative direction of institutional communication.• Strategic planning for social media.• Creation of social media… Show more • Communication journey mapping for consulting projects.• Loyalty program development for consulting projects.• Strategic planning of campaign calendars.• Relationship funnel (CRM) management for sales channels.• Creation of design briefs for the graphic design team and validation of assets.• Revamp of the brand's institutional communication.• Creative direction of institutional communication.• Strategic planning for social media.• Creation of social media content and calendar.• Planning and conceptualization of sponsorship initiatives.• Event production and brand activation creation.• Design and graphic materials development for the brand.• Support in developing internal communication initiatives. Show less

• Created content for social media platforms, contributing to brand visibility and engagement. (@lanaquitanda)• Designed and executed effective email marketing campaigns, enhancing customer engagement.• Provided support to e-commerce initiatives, assisting in online sales optimization.• Developed point-of-sale materials, reinforcing brand presence in physical locations.• Designed various graphic materials, including banners, flyers, and business cards.• Managed events… Show more • Created content for social media platforms, contributing to brand visibility and engagement. (@lanaquitanda)• Designed and executed effective email marketing campaigns, enhancing customer engagement.• Provided support to e-commerce initiatives, assisting in online sales optimization.• Developed point-of-sale materials, reinforcing brand presence in physical locations.• Designed various graphic materials, including banners, flyers, and business cards.• Managed events, ensuring successful execution and enhancing brand awareness.• Supported communication efforts across the restaurant network (Cucinare).• Compiled and analyzed opinion survey data for insights and improvements. Show less

• Worked within the Credit Consignment department, contributing to financial operations.• Conducted analysis of agreements and contracts, ensuring accuracy and compliance.• Proficiently utilized Microsoft Office suite, with an emphasis on Excel.• Facilitated bank transactions to ensure accurate and streamlined operations.

• Managed content creation for Facebook, LinkedIn, and Instagram across three distinct projects.• Conducted comprehensive monitoring and analysis of social media platforms, deriving insights for strategic improvements.• Designed and executed campaigns through Facebook Ads to enhance brand visibility and engagement.• Crafted and executed effective email marketing campaigns to reach target audiences.• Created offline promotional materials such as flyers, banners, and folders.•… Show more • Managed content creation for Facebook, LinkedIn, and Instagram across three distinct projects.• Conducted comprehensive monitoring and analysis of social media platforms, deriving insights for strategic improvements.• Designed and executed campaigns through Facebook Ads to enhance brand visibility and engagement.• Crafted and executed effective email marketing campaigns to reach target audiences.• Created offline promotional materials such as flyers, banners, and folders.• Monitored website performance using Google Analytics for www.meumunicipio.org.br.• Provided support during events to ensure seamless execution.• Assisted in projects related to public policy initiatives of the foundation. Show less

• Managed customer acquisition for the brand.• Conducted product sales.• Handled post-sales interactions.

• Engaged in the field of IGV (Incoming Global Volunteers), hosting foreigners participating in volunteer work for NGOs in São Paulo.• Managed relationships with NGOs in São Paulo, identifying new opportunities for exchange participants.• Handled promotion and design of listings for volunteer opportunities on social media.