Frederico Lacerda
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Frederico Lacerda Email & Phone Number

Co-Founder and CEO at Pin People
Location: São Paulo, Brazil 15 work roles 2 schools
2 work emails found @pinpeople.com.br 1 phone found area 213 LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

Contact Signals · 2 work emails · 1 phone

Work email f****@pinpeople.com.br
Direct phone (213) ***-****
LinkedIn Profile matched
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Current company
Role
Co-Founder and CEO
Location
São Paulo, Brazil
Company size

Who is Frederico Lacerda? Overview

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Quick answer

Frederico Lacerda is listed as Co-Founder and CEO at Pin People, a with 80 employees, based in São Paulo, Brazil. AeroLeads shows a work email signal at pinpeople.com.br, phone signal with area code 213, and a matched LinkedIn profile for Frederico Lacerda.

Frederico Lacerda previously worked as Co-Founder & CEO at Pin People and Director of the ABRH-SP Tech Community at Abrh-Sp. Frederico Lacerda holds Master'S Degree, Business Administration And Management, General from Pontifícia Universidade Católica Do Rio De Janeiro.

Company email context

Email format at Pin People

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{first}.{last}@pinpeople.com.br
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AeroLeads found 2 current-domain work email signals for Frederico Lacerda. Compare company email patterns before reaching out.

Profile bio

About Frederico Lacerda

Co-Founder and CEO @ Pin People, a people analytics startup focused on helping companies improve their Culture and employee experience by transforming data into insights. We're hiring!Founding partner of 21212, the 1st accelerator of digital startups in Brazil. Responsible for structuring the acceleration program, analyzing +2000 startups, and selecting and accelerating +40 startups in industries such as big data, e-commerce, education, entertainment, financial and digital payments, media, health, transportation, and tourism. Followed dozens of companies from the idea conception to the exit, being deeply involved in different aspects of business.Participated in the recent boom of the startup market in Brazil, promoting since 2011 the creation of hundreds of new businesses by working with universities, large corporations and government to develop the culture of digital entrepreneurship.I became involved with corporations and startups over the past 15 years, as a consultant, executive and entrepreneur. Over the past years, I had the opportunity to:- Build the #1 employee experience software @ Latam;- Build the one of the most recognized entrepreneurial digital brand in Latin America;- Launch or remodel +40 web / mobile products, directly reaching millions of people;- Raise over R$ 25 million in investment from more than 50 different funds and angel investors.I keep parallel activities in support of the Brazilian digital ecosystem, as a mentor, judge or speaker in several events in Brazil and abroad, and as a professor (digital products and "New HR").I graduated in Communications / Advertising and I possess Masters in Business Administration from PUC-Rio.

Listed skills include Entrepreneurship, Start Ups, Business Strategy, Change Management, and 34 others.

Current workplace

Frederico Lacerda's current company

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Pin People
Pin People
Co-Founder and CEO
São Paulo, SP, BR
Employees
80
AeroLeads page
15 roles · 28 years

Frederico Lacerda work experience

A career timeline built from the work history available for this profile.

Co-Founder And Ceo

São Paulo, Sp, Br

Co-Founder & Ceo

Current

São Paulo, Br

(WE'RE HIRING!)Pin People is a platform for culture management and employee experience. Our goal is to help companies measure and understand their culture and employee experience, enabling leaders and HR to take rapid and effective action to improve engagement, retention and results - simply and quickly!

Aug 2015 - Present

Director Of The Abrh-Sp Tech Community

Current

São Paulo, São Paulo, Br

Management of the ABRH-SP Tech Community, an initiative by ABRH-SP (Brazilian Association of Human Resources), which aims to generate value for HR professionals from technology companies and HR Techs through connections, networking, and content based on best practices in people management.

May 2023 - Present

Founding Partner

Current

Rio De Janeiro, Rj, Br

21212 Digital Accelerator is the leading business group and digital accelerator in Latin America. Founded in 2011 by Brazilian and American entrepreneurs and executives, its mission is to help Brazilian startups to grow fast and consolidate themselves as business leaders in the national and international markets.Over the past four years, I had the opportunity to:- Build the most recognized high impact digital entrepreneurship brand in Latin America;- Launch or remodel +42 web / mobile products, directly reaching millions of people;- Develop an extremely efficient method for analysis and selection of digital startups and potential talent;- Operate a program that has hundreds of professionals directly involved, including entrepreneurs, staff, partners, mentors and investors;- Raise over R$ 25 million in investment from more than 50 different funds and angel investors.I participated directly in the selecting and acceleration of the following digital companies:- Big Data: Aentropico- B2B: Athenas, eStoks, Saldo Coletivo, Simpply, Site Sustentável, Brandship, Bloompa- E-commerce: MaxMilhas, GoBooks, Instaquadros, Monograme, Selo Reserva, Treebos, Igluu- Education: RespondeAí, EasyAula, Zoony- Entertainment: Queremos! / WeDemand!, Superplayer, Hoyplan / ShowApp, AindaTem, Videolog, WeGoOut, Access Club- Finance / Digital Payments: Zeropaper, PagPop- Marketplaces: WeDoLogos, Superela, Craques.com, HelpIn, XJobs, Oficialize- Health: Memed, VetSmart- Transportation: ResolveAí- Tourism: Razoom, iTrip

Apr 2011 - Present

Digital Product Leadership Expert / Professor

Current

São Paulo, Sp, Br

Tera is a collective of designers, strategists, and technologists working to accelerate the rate of positive change in our society by reinventing adult education. Our main goal is to provide career opportunities for millions of workers in a tech, connected and increasingly digital economy.

Sep 2017 - Present

Board Member Entrepreneurs' Organization Brasil - Chapter Rio De Janeiro

Alexandria, Va, Us

The Entrepreneurs’ Organization (EO) is a global, peer-to-peer network of more than 10,000 influential business owners with 147 chapters in 48 countries. Founded in 1987, EO is the catalyst that enables leading entrepreneurs to learn and grow, leading to greater success in business and beyond.

Apr 2015 - Dec 2015

Mentor

Boulder, Colorado, Us

Acting as mentor during several editions of Startup Weekend in several cities of Brazil since 2011.Startup Weekends are weekend-long, hands-on experiences where entrepreneurs and aspiring entrepreneurs can find out if startup ideas are viable. On average, half of Startup Weekend’s attendees have technical or design backgrounds, the other half have business backgrounds.Beginning with open mic pitches on Friday, attendees bring their best ideas and inspire others to join their team. Over Saturday and Sunday teams focus on customer development, validating their ideas, practicing LEAN Startup Methodologies and building a minimal viable product. On Sunday evening teams demo their prototypes and receive valuable feedback from a panel of experts.

Oct 2011 - Oct 2015

Management Consultant

Dublin 2, Ie

Talent & Organization Performance - Management ConsultingInternational experience in various projects of organizational change in the departments of global business and IT. Experience working in multidisciplinary teams and with members from different countries.Responsible for communication activities, impact analysis, stakeholder management, culture and training in national and international locations.

Sep 2010 - Mar 2011

Analyst

Dublin 2, Ie

Talent & Organization Performance - Management ConsultingOn the job training at Accenture Technology Labs (Chicago)International Training Core Analyst School (Saint Charles, IL), with project development and interaction with simulated clients.Practices in Change Management, Communication, assessment of organizational culture, organizational structure design for mergers and acquisitions, review of the operational model of the areas of social and environmental responsibility, development of management information model of HR, impact analysis in process transformation for business and IT.

Jan 2009 - Sep 2010

Intern

Dublin 2, Ie

Talent & Organization Performance

Aug 2007 - Dec 2008

Cmo

Rio De Janeiro, Rio De Janeiro, Br

Responsible for internal activities of corporate communications and marketing, leading teams with 14 components.Activities focused on Branding, Visual Identity, Branding, Press Relations and Social Responsibility.Active participation in strategic planning, discussion of internal projects and negotiation of partnerships with companies. Organization of events and speaker at training sessions.

Oct 2006 - Jul 2007

Consultant And Project Manager

Rio De Janeiro, Rio De Janeiro, Br

Leadership in the areas of Media Relations, Advertising, Marketing Research and Planning. Coordination of consulting projects and internal development of the areas. Prospecting and direct negotiation with customers.Leading role in projects: Visual Identity Development, Branding, Website Development, Press-Kit, Communication Plans, Satisfaction Surveys, KPI Management (BSC).

Oct 2005 - Oct 2006

Academic Assistant / Monitor - Portuguese Courses

Colégio Ph E Curso Ph

Academic assistant / monitor of Writing and Interpretation - Portuguese courses.

Mar 2005 - Oct 2005

Swimmer

Rio De Janeiro, Rio De Janeiro, Br

Participation of national (Rio's Regional Team and CRF) and international (Brazilian national team in Copa Mercosur) competitions.International experience in physical and psychological training in 1998 with the Florida Swim Team at Jack Nelson Swim Camp - Fort Lauderdale, Florida - USA.

1999 - 2004 ~5 yrs
Team & coworkers

Colleagues at Pin People

Other employees you can reach at pinpeople.com.br. View company contacts for 80 employees →

2 education records

Frederico Lacerda education

Master'S Degree, Business Administration And Management, General

Pontifícia Universidade Católica Do Rio De Janeiro

Bachelor'S Degree, Marketing, Advertising, Communications

Pontifícia Universidade Católica Do Rio De Janeiro
FAQ

Frequently asked questions about Frederico Lacerda

Quick answers generated from the profile data available on this page.

What company does Frederico Lacerda work for?

Frederico Lacerda works for Pin People.

What is Frederico Lacerda's role at Pin People?

Frederico Lacerda is listed as Co-Founder and CEO at Pin People.

What is Frederico Lacerda's email address?

AeroLeads has found 2 work email signals at @pinpeople.com.br for Frederico Lacerda at Pin People.

What is Frederico Lacerda's phone number?

AeroLeads has found 1 phone signal(s) with area code 213 for Frederico Lacerda at Pin People.

Where is Frederico Lacerda based?

Frederico Lacerda is based in São Paulo, Brazil while working with Pin People.

What companies has Frederico Lacerda worked for?

Frederico Lacerda has worked for Pin People, Abrh-Sp, Iag - Escola De Negócios Da Puc-Rio, 21212 Digital Accelerator, and Tera.

Who are Frederico Lacerda's colleagues at Pin People?

Frederico Lacerda's colleagues at Pin People include Markos Flavio Bock Gau De Oliveira, Eyad Edo, Loreley Espindola, Andrew Oliveira, and Juliana Zancheta Lavorenti.

How can I contact Frederico Lacerda?

You can use AeroLeads to view verified contact signals for Frederico Lacerda at Pin People, including work email, phone, and LinkedIn data when available.

What schools did Frederico Lacerda attend?

Frederico Lacerda holds Master'S Degree, Business Administration And Management, General from Pontifícia Universidade Católica Do Rio De Janeiro.

What skills is Frederico Lacerda known for?

Frederico Lacerda is listed with skills including Entrepreneurship, Start Ups, Business Strategy, Change Management, Management Consulting, Management, Marketing, and Advertising.

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