Frederico Lacerda

Frederico Lacerda Email and Phone Number

Co-Founder and CEO @ Pin People
São Paulo, SP, BR
Frederico Lacerda's Location
São Paulo, São Paulo, Brazil, Brazil
Frederico Lacerda's Contact Details

Frederico Lacerda personal email

Frederico Lacerda phone numbers

About Frederico Lacerda

Co-Founder and CEO @ Pin People, a people analytics startup focused on helping companies improve their Culture and employee experience by transforming data into insights. We're hiring!Founding partner of 21212, the 1st accelerator of digital startups in Brazil. Responsible for structuring the acceleration program, analyzing +2000 startups, and selecting and accelerating +40 startups in industries such as big data, e-commerce, education, entertainment, financial and digital payments, media, health, transportation, and tourism. Followed dozens of companies from the idea conception to the exit, being deeply involved in different aspects of business.Participated in the recent boom of the startup market in Brazil, promoting since 2011 the creation of hundreds of new businesses by working with universities, large corporations and government to develop the culture of digital entrepreneurship.I became involved with corporations and startups over the past 15 years, as a consultant, executive and entrepreneur. Over the past years, I had the opportunity to:- Build the #1 employee experience software @ Latam;- Build the one of the most recognized entrepreneurial digital brand in Latin America;- Launch or remodel +40 web / mobile products, directly reaching millions of people;- Raise over R$ 25 million in investment from more than 50 different funds and angel investors.I keep parallel activities in support of the Brazilian digital ecosystem, as a mentor, judge or speaker in several events in Brazil and abroad, and as a professor (digital products and "New HR").I graduated in Communications / Advertising and I possess Masters in Business Administration from PUC-Rio.

Frederico Lacerda's Current Company Details
Pin People

Pin People

View
Co-Founder and CEO
São Paulo, SP, BR
Website:
pinpeople.com.br
Employees:
80
Frederico Lacerda Work Experience Details
  • Pin People
    Co-Founder And Ceo
    Pin People
    São Paulo, Sp, Br
  • Pin People
    Co-Founder & Ceo
    Pin People Aug 2015 - Present
    São Paulo, Br
    (WE'RE HIRING!)Pin People is a platform for culture management and employee experience. Our goal is to help companies measure and understand their culture and employee experience, enabling leaders and HR to take rapid and effective action to improve engagement, retention and results - simply and quickly!
  • Abrh-Sp
    Director Of The Abrh-Sp Tech Community
    Abrh-Sp May 2023 - Present
    São Paulo, São Paulo, Br
    Management of the ABRH-SP Tech Community, an initiative by ABRH-SP (Brazilian Association of Human Resources), which aims to generate value for HR professionals from technology companies and HR Techs through connections, networking, and content based on best practices in people management.
  • Iag - Escola De Negócios Da Puc-Rio
    Mba Professor
    Iag - Escola De Negócios Da Puc-Rio Jun 2024 - Present
    Rio De Janeiro, Rj, Br
    Professor in the Digital Business and People Analytics MBAs
  • 21212 Digital Accelerator
    Founding Partner
    21212 Digital Accelerator Apr 2011 - Present
    Rio De Janeiro, Rj, Br
    21212 Digital Accelerator is the leading business group and digital accelerator in Latin America. Founded in 2011 by Brazilian and American entrepreneurs and executives, its mission is to help Brazilian startups to grow fast and consolidate themselves as business leaders in the national and international markets.Over the past four years, I had the opportunity to:- Build the most recognized high impact digital entrepreneurship brand in Latin America;- Launch or remodel +42 web / mobile products, directly reaching millions of people;- Develop an extremely efficient method for analysis and selection of digital startups and potential talent;- Operate a program that has hundreds of professionals directly involved, including entrepreneurs, staff, partners, mentors and investors;- Raise over R$ 25 million in investment from more than 50 different funds and angel investors.I participated directly in the selecting and acceleration of the following digital companies:- Big Data: Aentropico- B2B: Athenas, eStoks, Saldo Coletivo, Simpply, Site Sustentável, Brandship, Bloompa- E-commerce: MaxMilhas, GoBooks, Instaquadros, Monograme, Selo Reserva, Treebos, Igluu- Education: RespondeAí, EasyAula, Zoony- Entertainment: Queremos! / WeDemand!, Superplayer, Hoyplan / ShowApp, AindaTem, Videolog, WeGoOut, Access Club- Finance / Digital Payments: Zeropaper, PagPop- Marketplaces: WeDoLogos, Superela, Craques.com, HelpIn, XJobs, Oficialize- Health: Memed, VetSmart- Transportation: ResolveAí- Tourism: Razoom, iTrip
  • Tera
    Digital Product Leadership Expert / Professor
    Tera Sep 2017 - Present
    São Paulo, Sp, Br
    Tera is a collective of designers, strategists, and technologists working to accelerate the rate of positive change in our society by reinventing adult education. Our main goal is to provide career opportunities for millions of workers in a tech, connected and increasingly digital economy.
  • Entrepreneurs' Organization
    Board Member Entrepreneurs' Organization Brasil - Chapter Rio De Janeiro
    Entrepreneurs' Organization Apr 2015 - Dec 2015
    Alexandria, Va, Us
    The Entrepreneurs’ Organization (EO) is a global, peer-to-peer network of more than 10,000 influential business owners with 147 chapters in 48 countries. Founded in 1987, EO is the catalyst that enables leading entrepreneurs to learn and grow, leading to greater success in business and beyond.
  • Startup Weekend
    Mentor
    Startup Weekend Oct 2011 - Oct 2015
    Boulder, Colorado, Us
    Acting as mentor during several editions of Startup Weekend in several cities of Brazil since 2011.Startup Weekends are weekend-long, hands-on experiences where entrepreneurs and aspiring entrepreneurs can find out if startup ideas are viable. On average, half of Startup Weekend’s attendees have technical or design backgrounds, the other half have business backgrounds.Beginning with open mic pitches on Friday, attendees bring their best ideas and inspire others to join their team. Over Saturday and Sunday teams focus on customer development, validating their ideas, practicing LEAN Startup Methodologies and building a minimal viable product. On Sunday evening teams demo their prototypes and receive valuable feedback from a panel of experts.
  • Accenture
    Management Consultant
    Accenture Sep 2010 - Mar 2011
    Dublin 2, Ie
    Talent & Organization Performance - Management ConsultingInternational experience in various projects of organizational change in the departments of global business and IT. Experience working in multidisciplinary teams and with members from different countries.Responsible for communication activities, impact analysis, stakeholder management, culture and training in national and international locations.
  • Accenture
    Analyst
    Accenture Jan 2009 - Sep 2010
    Dublin 2, Ie
    Talent & Organization Performance - Management ConsultingOn the job training at Accenture Technology Labs (Chicago)International Training Core Analyst School (Saint Charles, IL), with project development and interaction with simulated clients.Practices in Change Management, Communication, assessment of organizational culture, organizational structure design for mergers and acquisitions, review of the operational model of the areas of social and environmental responsibility, development of management information model of HR, impact analysis in process transformation for business and IT.
  • Accenture
    Intern
    Accenture Aug 2007 - Dec 2008
    Dublin 2, Ie
    Talent & Organization Performance
  • Empresa Júnior Puc-Rio
    Cmo
    Empresa Júnior Puc-Rio Oct 2006 - Jul 2007
    Rio De Janeiro, Rio De Janeiro, Br
    Responsible for internal activities of corporate communications and marketing, leading teams with 14 components.Activities focused on Branding, Visual Identity, Branding, Press Relations and Social Responsibility.Active participation in strategic planning, discussion of internal projects and negotiation of partnerships with companies. Organization of events and speaker at training sessions.
  • Empresa Júnior Puc-Rio
    Consultant And Project Manager
    Empresa Júnior Puc-Rio Oct 2005 - Oct 2006
    Rio De Janeiro, Rio De Janeiro, Br
    Leadership in the areas of Media Relations, Advertising, Marketing Research and Planning. Coordination of consulting projects and internal development of the areas. Prospecting and direct negotiation with customers.Leading role in projects: Visual Identity Development, Branding, Website Development, Press-Kit, Communication Plans, Satisfaction Surveys, KPI Management (BSC).
  • Colégio Ph E Curso Ph
    Academic Assistant / Monitor - Portuguese Courses
    Colégio Ph E Curso Ph Mar 2005 - Oct 2005
    Academic assistant / monitor of Writing and Interpretation - Portuguese courses.
  • Clube De Regatas Do Flamengo
    Swimmer
    Clube De Regatas Do Flamengo 1999 - 2004
    Rio De Janeiro, Rio De Janeiro, Br
    Participation of national (Rio's Regional Team and CRF) and international (Brazilian national team in Copa Mercosur) competitions.International experience in physical and psychological training in 1998 with the Florida Swim Team at Jack Nelson Swim Camp - Fort Lauderdale, Florida - USA.

Frederico Lacerda Skills

Entrepreneurship Start Ups Business Strategy Change Management Management Consulting Management Marketing Advertising Organizational Design Corporate Communications Strategy Empresas Startups Mergers And Acquisitions Strategic Planning Empreendedorismo E Commerce Consulting Social Media Marketing Talent Management Market Research Leadership Negotiation Lean Startup Mobile Devices Start Up Consulting Digital Marketing Mergers Venture Capital User Experience Marketing Communications Digital Media Publicidade Fundraising Marketing Strategy Project Management Investment Strategies Marketing Digital Consultoria

Frederico Lacerda Education Details

  • Pontifícia Universidade Católica Do Rio De Janeiro
    Pontifícia Universidade Católica Do Rio De Janeiro
    General
  • Pontifícia Universidade Católica Do Rio De Janeiro
    Pontifícia Universidade Católica Do Rio De Janeiro
    Communications

Frequently Asked Questions about Frederico Lacerda

What company does Frederico Lacerda work for?

Frederico Lacerda works for Pin People

What is Frederico Lacerda's role at the current company?

Frederico Lacerda's current role is Co-Founder and CEO.

What is Frederico Lacerda's email address?

Frederico Lacerda's email address is fr****@****212.com

What is Frederico Lacerda's direct phone number?

Frederico Lacerda's direct phone number is +121359*****

What schools did Frederico Lacerda attend?

Frederico Lacerda attended Pontifícia Universidade Católica Do Rio De Janeiro, Pontifícia Universidade Católica Do Rio De Janeiro.

What are some of Frederico Lacerda's interests?

Frederico Lacerda has interest in Economic Empowerment, Education, Empoderamento Econômico, Direitos Humanos, Science And Technology, Educação, Human Rights, Ciência E Tecnologia.

What skills is Frederico Lacerda known for?

Frederico Lacerda has skills like Entrepreneurship, Start Ups, Business Strategy, Change Management, Management Consulting, Management, Marketing, Advertising, Organizational Design, Corporate Communications, Strategy, Empresas Startups.

Who are Frederico Lacerda's colleagues?

Frederico Lacerda's colleagues are Matheus Pereira, Nadine Balbueno, Rafael Melo, Caio Torres, Joalison Souza Santos, Uarno Matheus, Andrew Oliveira.

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