David French Email & Phone Number

Glasgow, GB

Dublin, Dublin, IE

Aviva Stadium - the Home of Irish Rugby & Football and one of Ireland's most unique event venues.

Manchester, Greater Manchester, GB

Transport for Greater Manchester (TfGM) is the local government body responsible for delivering Greater Manchester’s transport strategy and commitments. The 'Customer and Growth Director' role was created to drive commercial revenue growth, with a critical focus on revenue protection (significantly reducing fare evasion).

A strategic consultancy focused on increasing commercial revenue for football clubs, stadiums and arenas.

浦东新区, 上海

The Mercedes-Benz Arena in Shanghai is a prestigious indoor sports & entertainment arena (akin to 'The 02 Arena' in London). As General Manager, I was responsible for the full P&L, including Events (18,000 capacity), Hospitality, Retail and Sponsorship.The company is 51% owned by Oriental Pearl Group (OPG), a wholly owned subsidiary of Shanghai Media Group.

GB

Oversaw the commercial and operational aspects of Old Trafford football stadium, leading a team of 200 permanent and 1'000s of casual employees. Full P&L responsibility delivering c.£110m revenue (£82m EBITDA) per annum. Multiple revenue streams included: Ticketing, Hospitality, Membership, Museum & Tour, Catering, Conferences & Events, Concerts and Car.

GB

Responsible for the strategic and commercial development of Old Trafford football stadium.

GB

Bain & Company recommended that a 'Head of CRM' position be created to enable the Club to harness & capitalise on its global fan base, adding value to its Media, Merchandising, Sponsorship & Venue business verticals. I was headhunted and joined in 2010 with the brief to develop a CRM strategy; to successfully grow, engage & monetise the Club's global.

Espoo, Southern Finland, FI

Responsible for increasing customer lifetime value; and monetising / optimising digital marketing channels at a global & local level.

Espoo, Southern Finland, FI

Created & implemented 'My Nokia', a global consumer engagement programme resulting in one of the world's largest opt-in consumer marketing databases (200m+ users at the start of the new 'Big Data' era). 'My Nokia' became core to Nokia's mobile device retention & service acquisition strategies, operating across APAC, Europe, Greater China, MEA, NAM & LTA.

Digital marketing consultancy focusing on delivering profitable revenue growth.

'Sonera Zed' (a Finnish tech start-up initially headquartered in London) was a pioneer and world leader in mobile internet services. Key markets included the UK, Finland, Germany, Italy, Malaysia, and The Philippines; Yahoo! Inc. bought a 15% stake in the company.Before joining Sonera Zed, I travelled around Asia-Pacific for c. 8 months.

London, England, GB

ICLP (International Customer Loyalty Programmes) was a world-class 'loyalty marketing' consultancy, later changing its name to 'Collinson Group'. Successfully led an international consortium to develop, launch & manage Cathay Pacific Airways' new frequent flyer programme ('Asia Miles') and to re-launch & manage their global customer loyalty programme ('The.

Including McCann Erickson, now McCann (The Interpublic Group of Companies), and J. Walter Thompson, now Wunderman Thompson (WPP).From October 1991 to January 1994, I took a sabbatical and travelled around the world.