Patrick French Email & Phone Number

Chicago, Il, Us

Des Plaines, Il, Us

At GreenSigns, I lead our local sales efforts in the vibrant and ever-evolving world of digital billboard advertising. My role involves cultivating meaningful relationships with local businesses, understanding their unique marketing needs, and delivering custom digital advertising solutions that drive their brand visibility and customer engagement.Core Responsibilities & Achievements:• Developing and nurturing long-term client relationships, ensuring a deep understanding of their business goals and challenges.• One of my key roles is crafting and presenting compelling proposals that align with client objectives and effectively demonstrate the impact of digital billboard advertising. This is crucial in helping clients understand the value and potential of our advertising solutions.• Staying ahead of industry trends to advise clients on innovative advertising strategies that leverage the latest technology.• Facilitated and assisted in implementing essential sales tools such as ZoomInfo, SalesFuel, and LinkedIn Sales Navigator. These tools have significantly improved our sales processes and client interactions.• Designed and implemented a sales cadence to more effectively prospect for new business. I aim to meet and exceed client expectations, delivering exceptional service and results that speak for themselves. I'm proud to be part of a company at the forefront of digital advertising, helping local businesses reduce their carbon footprint with sustainable and affordable outdoor advertising.

Lake Forest, Il, Us

As a Marketing Specialist in Impact Networking's Managed Marketing Division, akin to an advertising agency, I spearheaded initiatives to enhance sales through strategic marketing and advanced digital tools. My role as the marketing subject expert encompassed the following:•Strategic Sales Collaboration: Partnered closely with the sales team to identify and target potential clients for our marketing services. My contributions led to a 20% increase in monthly marketing meetings, primarily due to my innovative sales training and strategic guidance. I conducted monthly 1:1 sales meetings with the team to develop and implement a targeted prospecting plan. •Sales Team Training and Development: Conducted comprehensive training programs for the sales team, focusing on how businesses leverage marketing for lead generation, recruitment, branding, and revenue growth. These training sessions included educating them on integrating digital marketing strategies and using advanced tools like SEMrush and ZoomInfo. Created weekly video email messages to update the sales team on new tools and prospecting ideas and educate them on marketing concepts. •Client Engagement and Strategy Formation: Played a pivotal role in guiding clients through the development of long-term marketing strategies based on meticulous research and data analysis. Advised clients on competitive positioning and industry trends, using insights from tools like social media, ZoomInfo, SEMrush, and IBISWorld.•Data-Driven Business Analysis: Conducted in-depth business analyses through client collaboration and leveraged digital marketing tools, ensuring alignment with clients' business goals.•ROI Focused Consultation: Counseled clients on marketing needs, competitive differentiation, and the ROI of utilizing agency services.

Us

As a Marketing Consultant, I leveraged my expertise in outdoor and digital marketing strategies to drive business growth and digital transformation. My responsibilities and achievements included:•Client Consultation & Strategy Development: Actively consulted with businesses and agencies to craft effective outdoor and digital marketing campaigns. Focused on analyzing marketing objectives, target audience characteristics, and business challenges to formulate and implement comprehensive growth strategies.•Digital Campaign Management: Specialized in building, launching, and managing multifaceted digital marketing campaigns for a diverse client base, resulting in a 25% growth in online business in 2021. Tactics implemented included SEO, SEM, display advertising, video marketing, OTT, and web analytics strategies.•Analytics & Performance Improvement: Analyzed marketing metrics to interpret campaign results and provided actionable insights to clients, enhancing campaign effectiveness and ROI.•Cross-functional Team Coordination: Collaborated with design, accounting, and operations teams for seamless customer onboarding and campaign execution.•Sales Training & Leadership: Trained new sales representatives in our product portfolio, company operations, and business systems, contributing to a streamlined sales process.•Market Planning & Agency Relations: Fostered strong relationships with marketing agencies, advising on market planning and execution strategies.•Industry-Specific Marketing Solutions: Provided tailored consultations to various business sectors, including medical and educational institutions, on effectively utilizing outdoor and digital marketing tactics.

New York, Ny, Us

As a vital Clear Channel Outdoor team member, I drove revenue for my clients through innovative out-of-home (OOH) advertising strategies. My responsibilities included:•Collaborative Campaign Development: Partnered with local businesses and advertising agencies to create customized OOH advertising campaigns aligned with their market goals and target audiences. This collaboration led to a 15% YOY revenue increase in 2016.•Internal Team Guidance: Led the design and internal marketing teams in crafting high-impact market messages that adhered to client branding standards, enhancing brand visibility and market reach.•Client Onboarding & Campaign Execution: Managed the onboarding process, ensuring smooth coordination of operations and successful campaign implementation.•Relationship Management: Focused on building and sustaining relationships with active and prospective clients, employing creative strategies to maintain regular contact and engagement.•Needs Analysis & Solution Provision: Utilized comprehensive customer needs analysis to identify business challenges and offer tailored solutions, improving customer satisfaction and loyalty.•Feedback Integration: Actively solicited and incorporated feedback from external partners, continually improving customer experience and ensuring a solid return on investment.•Portfolio Management: Successfully managed a portfolio exceeding one million dollars, demonstrating significant capability in client expectation management and creative execution.

Digital Marketing Certification, Marketing

Social Media Marketing Specialist Certification

Bachelor Of Science - Bs, Business Management And Human Resources