I specialised in Automation of Process using AI. Achieve cost savings of up to 90% while maintaining or even improving the quality of output and opening new business perimeters.I specialize in applying Artificial Intelligence to processes with a high impact on revenue, including: • Marketing Automation, CRM, and Clienteling: enhancing personalization and increasing volume • Content Marketing, Social Media, Blogging: increasing content production by 10x while reducing costs by 90% • Advertising Automation • Automation of Content for E-Commerce and Internationalization: reducing the costs of copywriting and translation • Business Intelligence: automating market research, competitor monitoring, and KPI trackingI support my clients by designing an AI Automation Roadmap with clear cost-benefit analyses, and I oversee project implementation to ensure fast and effective execution.I work as a Fractional Manager and consultant for brands in various industries, including fashion, consumer goods, and B2B.

- Managing 50+ E-Commerce Projects with 140 MLN transactions / Year- Reporting to General Director and CEO of the Group- Defined a Secure the Business Plan for 23 & Headless commerce Go to Market Plan for 24- Pitching and negotiating 300K-1.5M Multi-Year Contracts with Fashion and Retail Brands- Defined company vertical and cross-functions for technical leadership and platforms- Defined company vertical and cross-functions for delivery management- Automating and reviewing P&L for Customers & Projects- Transforming from a Time Material Model to a Recurring Fee / PAAS Model- Transforming from Project to Product Company

During a crucial four-month renewal period, I successfully secured 85% (6 out of 7) of our Key Customer Brands, contributing 40 million to the Group's revenue. This success was largely due to closing deals for re-platforming to our new, stable, and fast headless platform. I played a pivotal role in these negotiations, both through direct sales and by supervising Key Accounts and Senior Project Managers, especially during critical weeks of discussion.- Securing Key Accounts a renewal of Key Customer Contracts- Defining the technological roadmap for e-commerce platforms- Introduced Agile, Sprints and Stand-up- Introduced Dynamic Capacity Plan for Development Teams- Optimizing the efficiency of project management processes and functions- Defining new OKR for the quality of platforms and quality assurance processes- End-to-end platforms monitoring and testing automation- Full stack supervision over technical leaders and definition of RACI Matrix- Converting legacy to micro-services-based architecture- Technology & SLA standardization

- Built Product with Small team of 2 - Product Strategy and Lean Prototyping - First person full stack execution- Sales with co-founder to small-mid sized brands using CRO Audit, Features GAP Analysis and - Speed Optimisation to close deals with CEO & Executive- Product Market Fit with 15 E-commerce Customers of different sizes and industries- Scaled to a team of 10- Sold the company to Triboo GroupOur headless platform has significantly reduced bounce rates by up to 40%, thanks to its exceptional loading speed and robust monitoring. It features an advanced design system with a native analytics engine, enhancing micro funnel optimization and usability, leading to increased sales and ROAS for diverse brands in the fashion, home, and retail sectors. Its modular design allows cost-effective scalability and easy feature rollout across our customer base. This innovative approach culminated in the successful acquisition of our company by the Triboo Group

- Built the product- Created small Editorial & Content Marketing Team- Featured By Apple on the Apple App Store in many countries- Startup accelerated in Munich in the TechFounder ProgramBlink Travel is a mobile app for millennial travelers. Apple has featured the app in 105 countries all over the world. The startup won and joined the TechFounder Accelerator Program in Munich as 1 of 8 startups over 1200 applications in 2019.

- Built the product with a team of 5- Sales to Banks and Real Estate companiesIn charge of product design and project management in the NPL and Real Estate Big Data industry. Pushing an agile team of engineers building cloud-based Saas. We built data collection and analytics processes to support due diligence, trade of NPL and Real Estate assets using Machine Learning and AI. Part of my job was designing new product concepts and support the sales team creating new relations with institutional customers ( Banks, Funds ).

Relevant case history and projects:Vodafone App CRO Optimisation 
2015 Product and Usability Consulting - Product DesignerI've managed customer research and usability redesign project to improve the cost-exploring experience in the consumer mobile app of the famous Telco company. After the UI was release app rating got a 25% improvement in the following 2 months. Team — 2 UX, 1Product, 1 Data Science, 1 EngManaged for 6 years a small consultancy firm for Startups and Brands ( Vodafone, Delicious ):- 2018 Fitnessfy - Fitness influencer video social platform - App & Web Apps & Cloud Infrastructure- 2017 InsideTraining - E-Learning Platform - Web App- 2017 Food4Good - Charity Food App for Lions Florence.- 2016 GiovaniPromesse - Football talent scout video platform - Mobile & Web apps & Cloud Infrastructure- 2016 Mobirolo SPA - Manufacturer Brand E-commerce & Mkt strategy- 2016 Delicius - Food Brand Mkt strategy, Branding- 2016 Jobbe - Professionals marketplace - Mobile apps & Cloud Infrastructure- 2016 FoodRepublic - UX Design & Prototyping for Food KM0 delivery app- 2015-2017 Fast2, YOUPlanet, Nutrileya, Lipinutragen - Applications and Design projects

- User Experience design of web and mobile application- Remote for San Francisco Based Startup- Managing a small distributed team of developers using Agile

- Built solo Vilize a Pinterest for creative and designer- Launched in 2012, we made 1,5 million accesses and 2K users in less than 3 weeks

Creative director and manager in a small freelance team.We designed branding and digital project for local companies.

User Interface Designer for Naturaltutor and Naturalcheckup project.

Front-End Developer on Naturaltutor.com project.