A community learning and development platform for business women in the APAC.• Developing brand architecture, positioning and strategy.• Briefing and collaborating with external creative teams• Developing strategic brand partnerships. Clients include: DBS Bank, Singapore Airlines, PVH Corp. (Tommy Hilfiger), The Dream Collective, 24Bottles, OATSIDE

-Media content creation and design-Daily media monitoring and coverage collection-Research, write and edit press release materials-Event planning and executing – support of Kevin Durant’s summer athlete tour, support of media partnership photoshoots-Campaign research, frequent retail store visit and retail store research-Support “Just Do It” 30th anniversary campaign in Taiwan to strengthen brand image, deliver key campaign messages to motivate consumers and drive connections between consumers and the brandResults:-Brand anthem video reached 18.4+ million people and the first ever JUST DO IT Day in Taiwan was established, attracting over 2000 participants in 2 weeks.

APAC market research, China retail ranking research, provided input on marketing strategies in particular through utilizing social media, assisted in making PowerPoint presentations and other design work, attended and helped at opening events that introduced new marketing schemes, other various tasks that respond to the CEO’s needs.

Assistant at English Language Teaching centre.