Freya Watson Email & Phone Number

Australia

Sydney, Australia

Retail Manager for NSW QLD and ACT, Working with David Jones, Heinemann, Lotte, DFS Galleria and Crown Spa Sydney.I ensure that every touch point my team has with a client is of the highest standard, reflecting the luxury our brand is renown for.I have a solid relationship and rapport with all accounts and stakeholders, including Buyers, Store Managers, Beauty Advisors and teams interstateI have assisted Marketing with eventing in stores and externally and have a strong eye for detail.My experience within Departments Stores means I am well connected enabling me to negotiate new in store opportunities and understand the luxury and skin care market more than others.I have a strong selling background that allows me to coach and develop my BA’s and also teach them problem solving skills at front line level.I am inspired daily by my peers and my own team for the passion they have for the company we work for.But first and foremost, I maintain within my team, a high level of personal appearance and conduct to ensure the La Prairie image is strictly adhered too.

Ground Floor

Responsible for coaching, developing and mentoring a team of approximately 60 sales professionals by building product knowledge and ensuring a seamless customer experience is delivered. Responsible for the implementation of companywide training programmes and policy objectives to assist the company to reposition its market strategy. This is achieved by training the staff on new retail models to convert foot traffic to sales and develop staffs personal KPI's to hit benchmarks set out by the company.Responsible for rostering, personal development, performance management and negotiating AAP’s.Responsible for building the brand relationships, understanding their business strategy needs and wanted positions, whilst also working collaboratively on their promotional strategies.Working with the Brand Account Managers and Counter Managers to develop the full potential of the sales team and convert the sales philosophy into sales by maximising every Customer interaction.Responsible for company growth through the critical and strategic planning sessions with all the partner brands.Responsible for key business decisions to drive sales, improve the business top line and maximise all retail sales opportunities. Achieved through a thorough understanding of the company metrics for on target earnings and year on year growth.Working collaboratively with the Store teams and building strong relationships with internal and external stakeholders through promotional event planning and product launches.Driving service and sales by engaging customers, promoting sales and building a strong customer base.Providing feedback to Buying colleagues to maximise sales opportunities and mitigate risks.Identifying new sales opportunities through the process of continuous evaluation and trend/seasonal analysis.Having a demonstrated ability to meet deadlines and work within a fast paced and changing environment, whilst balancing competing interests and business objectives.

Sydney Cbd

My position within the CBD store is to help lead my team of approximately 50 staff, including concession brands and coach them to drive sales and KPI"s within our designated department whilst reporting to my Line Manager.Currently the role is coaching and developing my team through David Jones new Brilliance Program which is being rolled out through the store. This includes training the staff on new zoning and developing personal KPI's with staff to hit benchmarks set out by the company. This also encompasses empowering the staff and ensuring a level of trust with them to make difficult decisions.This is currently the biggest business change in stores 177 years My role also includes : •Leading by example, inspiring exceptional levels of service•Delivering extraordinary experiences to every customer•Working collaboratively and sharing my knowledge with my team•Ensuring I have the right products in the right place at the right time so my team can always meet our customer's needs and maximise on sales.•Using my knowledge of stores services to understanding each and every customer to offer a personalised approach• I have the ability to evaluate complex situations and act accordingly•My diplomatic nature means that I have the correct etiquette to approach each and every situation and every customer need.Spanning over 3 different departments I have extensive knowledge with the Beauty Brands and Fragrance and working along side Account Executives to execute key sales times such as Gift with Purchases and Merchandising.My experience extends to Jewellery and Watches where we handle high end brands such as Frederique Constance, Raymond Weil and Monica Vinader and experience with Designer Handbags including brands such as Saint Laurent, Fendi and Celine.

Elizabeth Street

Managing Estée Lauders flagship counter, driving my team to meet KPI's through coaching and development.Holding eventing at the counter, including Estee Lauders annual solids event and new products launches exclusive to David Jones, Estee Lauder Elizabeth Street.I am passionate about coaching and developing my Beauty Advisors to live the Estee Lauder Purpose of making every woman feel beautiful. I enjoy motivating a team and Ican develop and implement strategies to increase retail skills and exceed targets.My strengths include achieving sales goals, as well as working in a fast paced retail environment.other attributes I have include customer service industry experience, Beauty Therapy and competence in administrative tasks, availability to work retail hours, a willingness to learn and implement new ideas and an ability to incite passion in my team.Being Counter manager has not also help build my relations within Estee Lauder, but also within David Jones on all management levels in both Chatswood Chase and Elizabeth Street. I have been able to sell company programs to store management and receive support for execution of our company Sales and Marketing and Events calendars.Most of all my passion lies with working within a team and helping them grow a passion for a brand and watching my own team members skills grow through my coaching and development.

Australia

Managing one of Estée Lauders key counters at David Jones, Chatswood ChaseExceeded targets for eventing and Gift With Purchase Target, and exceeded the target for Winter 2014.I have since been promoted to the counter at Elizabeth Street, Sydney

Mosman

Ella Bache Mosman was the districts largest Salon having 8 treatment rooms, a Manicure retreat and Body Treatment room.We were Ella Bache's flagship salon also participating in the development and trail of their "Great Tan without sun" range.stocking Ella Bache and OPI.I had the privilege of managing a team of 8 and helping the girls hit their KPI's set by the company.During my time with the business I was awarded the very prestigious award of National Beauty Therapist of the year 2007 ( Trip to Paris)NSW State Beauty Therapist 2007My own following of Clients included some of the suburbs most wealthy women and their social circles.I was recruited to also help/ appear in media work that the company was involved in including The Today Show in 2007 and a magazine shoot in 2006.My own KPI's exceeded those set by the company, so much that I was approached for roles as far as St Ives and Double Bay due to my ability also to work with the woman that expected high quality discreet treatments and high level service.

Bachelor Of Commerce (B.Com.)

Cert. Iv Workplace Training & Assesement, Business Administration And Management, General, Marked As Competent And Highest Mark Achieved In Practical

Diploma Of Beauty Therapy, Diploma Of Beauty Therapy

Activities and Societies: Facials Waxing Tinting Massage Manicure Pedicure Lymphatic Drainage Spray Tanning Galvanic High Frequnecy.

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