• Managed customer lifecycle and created strategies to optimize the funnel, for example launching the loyalty program to improve the post-purchase experience and the referral rate.• Measured the performance of campaign results across channels and visualized monthly report using Google Data Studio, identified the drawbacks and proposed solutions to VP of Sales and CEO to achieve optimal return on ad spend (ROAS).• Developed the go-to-market strategy and executive plan for a new social media application launch specialized in New York food and discounts, achieved #160 rank in food and drink category in Apple Store with limited budget. • Developed the go-to-market strategies for a quick service restaurant brand, especially focusing on the influencer marketing strategy

• Created monthly sales campaign and product launch campaigns, and created compelling omni-channel content across email, mobile app, message, and social media, achieving about 20% growth in the average order value (AOV), 200% increase in monthly active users, and 200% increase in revenue.• Utilized SQL and Excel to segment customers by their purchase behavior and their demographic data to daft targeting strategies and campaigns and helped sales team increase the customer retention rate.• Managed paid advertisement like Google search ads, shopping ads, display ads, apple store search ads, social media ads; continued to optimize the assets, campaign performance, and cost effectiveness, resulting in 200% increase in monthly website traffic by, 150% increase in monthly registrations, and 50% improvement in cost efficiency.• Applied SEO strategies and tactics, involving keywords research, site content creation, HTML optimization, and backlinks to the website and improved search visibility by 50%.

• Created and managed multiple social media platforms, developed and built up the community• Identified the opportunity keyword, Published and modified content in SEO improve brand exposure• Designed online advertisement campaign (PPC) to launch on WeChat, drafted A/B test content for online advertisement campaign,analyzed feedback data in WeChat Analytics and revise the content accordingly• Developed marketing content to promote our online courses, tracked the data to adjust the distribution target, KOL selection,and publishing time• Researched and verified the market feasibility of the product, formulated a series of improvement

• Reconstructed CHAFA website on WIX.com, changed the layout, typefaces, color, and style for branding, refined the logo, managed website digital assets • Monitored the website with Google Analytics the dashboard and suggested for future optimization

Capstone Project Partner with ARK Investment 1. Product Development: -Collect information regard with cryptocurrency-Design the interactive voice user interface -Construct the cryptocurrency investment application prototype on Amazon Echo for ARK's existing and potential customers2. User Test-Conduct a user test with 30 people participating in-Optimize keywords identification and user interface construction on account of the data analytics result from the user test-Improve use experience3. Project Management-Dedicate tasks to group members-Set a workflow and plan for the project progress-Push forward the project in an effective and efficient pace

Took the role as a teacher to help refugees to learn English once a week

1. Infographic Dashboard Designing-Organize original data using Excel skills-Understand the logic relationship between data sheets and their different levels of emphasis -Define the best visual method to present information2. Annual Report Designing-Design a booklet for text content-Use Google Docs to discuss disagreement in the report and successfully complete the task on time

• Assessed the website digital assets, developed approaches to improve users’ navigation experience• Identified opportunity keyword with high CTR, analyzed SERPs, built internal and backlinks, and keyword-optimized structure and content to promote content’s organic traffic• Analyzed user data using Google Analytics to guide strategies of content creation and adjustment• Tailored marketing content for different social media platforms to promote our content