Overall responsibility for any website optimisation projects for one of the leading jewelry brands with over 500k monthly visitors to their website and over 1 million followers on Instagram. I started as part of the customer services team, continued as virtual assistant for the marketing team and then moved into paid advertising where I managed the workflow for our ad copy and ad content for all creatives. Currently I'm in the role of Website Manager in which I strategise and drive forward a multitude of optimisation projects, from new collection launches to user experience features. A key component of this role is keeping a birds eye perspective on all projects, bridging business enquiries (usually in German language) with IT development (usually in English language) and motivating the team when things get frantic (let's be honest that's the digital reality).

Host of a thriving and fast growing public speaking community: https://www.facebook.com/groups/speakinpublic/ Being a coach and workshop host for entrepreneurs who want to take their speaking on camera skills to the next level to improve outreach for their business and build a loyal and engaging audience online. Author of 'The portable lifestyle', an ebook to help expats create online businesses that allow them to be more location free: https://liveyourperfectday.com/

- Customer-facing community management role with focus on retention- Management & Optimisation of knowledge base - Report creation to support strategic product roadmap- Social Media Management- Writing of feature release content for all online channelsCreation of a SaaS dashboard combining all major KPIs (from top line to more specific SaaS KPIs) with the Klipfolio Dashboard software. Setting up Google Tag Manager to analyse feature usage and build a strategy for new feature prioritisation & development. Improvement of email content strategy and member involvement to improve member retention.

Responsible for moving digital data analysis from Google Analytics to Adobe Analytics across several teams within the eCommerce and Marketing departments. Managing change by setting up training sessions and consulting team managers, including Merchandising, Design, Email Marketing and UX. Introducing the first Optimisation & Testing Roadmap as well as the first A/B testing tool to the company, cooperating with various teams to establish priorities and A/B testing opportunities. Implementation of A/B tests across multiple target audiences with the help of the development team. Analysis and Reporting of A/B test results. Setting up a consistent and future proof tagging system for creatives across the website as well as email marketing. Working on various analytics and testing projects in cooperation with the Online Reporting Analyst.

With a background in international and cultural communication my passion lies in adding cultural dimension to conversion rate optimisation. I was responsible for continuous improvement of conversion rates across 5 websites operating in 8 countries in Europe and North America. Managing the successful implementation and refining the company's conversion roadmap as well as meeting conversion rate targets are my top priorities for 2016. I was managing a team of 4 UX Designers, 1 CRM Executive and 1 Merchandising Specialist. Newest addition to my CV include internal conversion training to enhance the conversion knowledge across departments including PPC, Content and Merchandising.

Monitoring and reporting on conversion rate performance across our portfolio of national and international Ecommerce websites. Introducing and training the Optimisation and UX teams to adapt our new internal agile workload management tool - Target Process. Defining opportunities for improving conversion rates and writing up project briefs in cooperation with the website owners, frontend and backend developers.

Management of an Online Store (www.physioroom.de) and its marketplaces Amazon & Ebay. Established strong relationships between all team members working on the website across 7 departments within the company. Daily research into new ways of improving internal and external processes. Regular weekly & monthly reports leading the planning out of strategies to reach monthly sales targets. Main responsibilities: Branding & Content Strategy, Website & Conversion Optimisation, Product Marketing, Management of 3 PL cross-border warehouse, Trusted Shops Integration & Management, Marketplaces Management

- Responsible for all translations and content on the website www.physioroom.de (launched November 2012)- German market research, supplier networking, product sourcing- Managing the integration of the Trusted Shops Quality Seal in accordance with German e-business law

Representation of International Students at UCLan Student UnionManage the newly developed Global Student CommitteeOrganise events and gatherings of International Students

3 weeks internship to conduct market research for my Masters dissertation. I was part of a market research project under the management of Simon Dang: (reference below)Dear hiring manager, Christine worked with us at Weber Shandwick for 1 months. During her last final weeks, she helped me out on a very time consuming research project analyzing competitor websites (in both English and Chinese). Under minimal direction, Christine completed a comprehensive report on the type of media and content that our competitors in the field are currently producing. This has helped our marketing department plan out our website content for the upcoming 2nd half. If I had a chance to work with Christine, I would definitely hire her again. Best Regards,Simon Simon Dang – 邓世民Vice President, Inline Strategy