Francesca Frezza Email & Phone Number

London, England, United Kingdom

In this role, I worked closely with the UK, Italian and Swiss teams, contributing to the development of new opportunities and further expansion. This role allowed me to participate in the marketing strategy decision-making process and involved: ✓ Search Engine Optimisation (SEO) in Italian, English, and French, with all the main categories ranking naturally in the top 3 positions; ✓ content creation, copywriting, and translations (50,000+ blog views in 2023) ✓ managing Google Ads pay-per-click campaigns, with an average CTR of 21.4% in the first 6 months of 2024; ✓ social account management, with a focus with a focus on LinkedIn’s growth (+132% followers in the past year); ✓ writing, designing, and implementing e-mail campaigns; ✓ design of marketing materials, including social media graphics, the Company magazine, catalogues, advertisements, and company vehicles; ✓ building and populating WordPress-based websites.

London, England, United Kingdom

Desktop and mobile website development, from conception to completion. Creation of the entire site, from homepage to layout and functions. Content production and editing of photographic material. Visit www.moragdonald.com

Northern Ireland, United Kingdom

Planning of tailored campaigns to strengthen social media presence. Website optimisation (SEO), graphic re-branding, design and delivery of marketing materials to target customers.

Northern Ireland, United Kingdom

Monitoring market trends and developing strategies to enhance the company's profile. Management of social media and Google Ads (PPC) campaigns. Advertising in online and print media.

Milan, Italy

Press office and promotion through social media channels of the national exhibition "Fa' la cosa giusta!". Drafting and distribution of press releases, study of specific article proposals, web promotion, organisation of the press conference and management of the press room. Production of the press review.

Milan, Italy

Management of media presence for the exhibition "Smau Milano". Specifically: website and social media updating, managing relations with the generalist press, drafting and distributing press releases, editorial activities, co-marketing, organising press conferences and events, press review.

Milan, Italy

Press office and promotion through social media channels of the national exhibition "Fa' la cosa giusta!". Drafting and distribution of press releases, study of specific article proposals, web promotion, organisation of the press conference and management of the press room. Production of the press review.

Milan, Italy

Press office and promotion of the mobc3 application platform, with a focus on the Web 2.0 context. The company's flagship product became the subject of my dissertation 'Paper is reborn in tablets: Mobc3 Paperquid and the evolution of publishing'.

Master’S Degree In Public And Business Communication, 110 Cum Laude

Bachelor’S Degree In Political Science, 100/110