Lead Of The Digital Analytics Team
London, United Kingdom
- Team management - Tracking implementation- Data analysis- Implementation of the models for the Attribution analysis (Linear, First touch, Last touch, Bayesian)- Implementation of different prediction models to define the future value of a new client (Random Forest, SVN, ADAboost)- MMA - Marketing MultiChannel Analytics - Ad hoc solution to analyse the behaviour of the new prospects and predict their future actions.- A/B Testing, integration with CQ5.6.1-… Show more - Team management - Tracking implementation- Data analysis- Implementation of the models for the Attribution analysis (Linear, First touch, Last touch, Bayesian)- Implementation of different prediction models to define the future value of a new client (Random Forest, SVN, ADAboost)- MMA - Marketing MultiChannel Analytics - Ad hoc solution to analyse the behaviour of the new prospects and predict their future actions.- A/B Testing, integration with CQ5.6.1- Implementation of the Cross Domain tracking cookieTechnologies & Skills:Javascript, Java, Python, Google Analytics, Adobe Analytics (Sitecatalyst), Adobe Ad Hoc Analysis, Adobe Insight, Test and Target, Hadoop, Pig, Kafka, PostgreSQL, R, WekaScrum/Agile Show less