Francesco Giuliani Email & Phone Number

Milan, IT

Milan, IT

Milano, Lombardia, Italia

• Optimizing and digitalizing the team's reporting structure;
• Managing relationships with third-party companies, including carriers and importers, to resolve blockers and facilitate international expansion for Italian businesses;
• Leading projects to expand the Made in Italy business, including negotiation of agreements with ICE (Italian Trade Agency), main sponsor of the program;
• Serving as 3P Pricing SME for Italy and Spain, collaborating with global stakeholders to optimize pricing strategies and improve competitiveness.

Milan, Lombardy, Italy

• Managed Tier 1 sellers for the Made in Italy Incubator program, with a focus on export growth;
• Achieved +237% Incremental Sales (vs similar seller) and +51% YoY growth in revenues;
• Led the renewal of a multimillion-euro advertising agreement between Amazon and ITA (Italian Trade Agency), coordinating internal and external stakeholders (including C-level);
• Launched a pilot to create a dedicated team to enroll top prospects into the Climate Pledge Friendly program;
• Partnered with the Advertising team to enhance the performance of Incubator sellers.

Milan, Lombardy, Italy

• Managed over 100 companies in the first year, exceeding activation and satisfaction goals by +30% versus final targets on Amazon;
• Contributed to the creation of the Incubator program, the flagship initiative of the Made in Italy team, supporting high-potential companies in selling abroad;
• Became the main POC in the team for analysis and reporting, created a tracking system for MII launches, and earned the “Data Champion” certification;
• Created the first opportunity in Salesforce for the Made in Italy team;
• Played a key role in launching the Amazon FBA Donation program in Italy;
• Contributed to the success of the Climate Pledge Friendly program in Italy, supporting the launch of over 50 managed sellers.

Milan, Italy

• Managed the promotional activities, budgeting, and negotiating discounts of the Salt Grocery category;
• Managed and negotiated with top prospect like Barilla and Bolton;
• Implemented several category projects (e.g., makeover of an oil and vegetables display in a Hypermarket store);
• Focused on pricing decisions to increase profitability and effectively negotiated with suppliers to enhance profit margins.

Master Of Science - Ms, Marketing Management

Activities and Societies: • Student Ambassador: Shared insights with high school students and promoted university values.• Major.

Bachelor'S Degree, Business And Management

Activities and Societies: • Vicar & Marketing Management, Team Bocconi: Oversaw social media pages, led academic council election.

Scientific Secondary School Certificate