Frank Harrison Email & Phone Number

London, England, United Kingdom

Croft Analytics provides marketers and agencies with marketing and media consulting and tools that track the online performance of brands. For example, Share of Searching™ is a global tool at https://www.shareofsearching.com that charts trends in Google and YouTube search volumes and % share of search for up to 100 search terms (such as a list of brands in a category) at a time, with trend data back to 2004. Search trends can be viewed by country (and region within country), by category, and by date period. Used for analysing % share of search trends in categories where search is often predictive of brand sales and market share. Provides brand and category competitive intelligence and insight based on consumer search interests.

London, United Kingdom

I worked in Publicis Media's Data Sciences Practice, globally leading Research, helping brands to grow. I led the development and worldwide deployment of products across all companies in Publicis Groupe including:Touchpoints ROI Tracker® - Publicis Groupe's global tool for measuring and planning the effectiveness of paid, owned and earned brand contact points amongst consumers. Running since 2003, the research for this tool comprised 1,286 projects across 72 countries and 1,132,000 consumer interviews across 354 product categories. The projects fed the world's largest database of contact point metrics. The research provided comparative category and brand metrics, with norms and trends, for marketers across all forms of online and offline consumer contact points. The Touchpoints ROI Tracker web app guided more effective contact mix strategies for brands.Socialtools™ - web app since 2011 tracking the social content performance of pages (currently 228,000) across Facebook, Instagram, Twitter, YouTube, and VKontakte in 220 countries. Provides brand and category competitive intelligence and guidance on social media strategies that are likely to be more informative, entertaining, useful, rewarding and engaging for category consumers.I represented Publicis Groupe on the Datum Future think tank and the World Federation of Advertisers' Cross-Media Measurement Working Group.

London, United Kingdom

I led the development and deployment of a number of global methods and apps used across Publicis Groupe companies to help marketers maximize the return on their marketing investment.

London, United Kingdom

I was responsible for ensuring that the products from the Publicis Media Analytics and Insight practice were deployed globally across the four Publicis Media agency networks - Zenith, Blue 449, Starcom, and Spark Foundry.

London, United Kingdom

Developed and supported methods and tools that made marketing more effective for ZenithOptimedia's clients worldwide. Over 30 centrally developed proprietary methods/tools that were globally deployed and in active use in 75 countries. For example: Touchpoints ROI Tracker® - ZenithOptimedia's global consumer research programme, running since 2003. Completed 1,000 projects in 64 countries and interviewed 900,000 consumers across 308 product categories. These projects feed the world's largest database of contact point metrics. The research provides comparative country, category and brand metrics for marketers across all forms of online and offline paid, owned and earned consumer contact points. Online data from the research help to inform more effective contact mix strategies for brands.CX Tool™ - contact mix optimisation tool used by planners in 65 countries. Combines data feeds from Touchpoints ROI Tracker projects with touchpoint reach and cost data and consumer journey task profiles to determine contact mixes that help to maximise 'Influential Reach' for brand marketing journey tasks. Socialtools™ - live online tool, running since 2011, that provides continuous tracking of the social performance of 102,000 pages across Facebook, Twitter, YouTube, Instagram and LinkedIn. Pages are tracked in 175 countries. Socialtools provides comprehensive brand and category competitive intelligence and guidance on social content strategies that are likely to be more informative, entertaining, rewarding and engaging for category consumers.CX Loop™ - consumer journey segmentation methodology, visualisation, and planning tool used in 75 markets, helping clients to acquire and retain consumers. Data from Touchpoints ROI Tracker projects provide comparable metrics for brand contact points for each consumer journey segment.

Developed the agency’s product proposition as “The ROI Agency”. Developed new ROI methods and research techniques. Trained planners and buyers in ROI measurement and evaluation techniques. Represented the agency on public platforms and in the press.Created Touchpoints ROI Tracker, a contact-mix planning tool based on country/category research (including Integration's MCA methodology) that provides comparative data for brands and consumer segments across all consumer contact points.

Led research & proprietary ZOOM systems. In 2001 I launched mediaDNA, a unique research-based tool that guided selection of media by matching media brand values with advertisers’ communication objectives. I formed and led a consortium to fund this annual research programme comprising Zenith Media, News International, Sky, Capital Radio Group, IPC Media, and Yahoo!. In 2002 mediaDNA won Media Week's Agency Research Project of the Year for Zenith Media.

Head/Founder of Zenith Media Strategic Resources worldwide. Strategy (research, ZOOM tools, knowledge management, publishing, and IT), creation of global proprietary tools (branded ZOOM); global training for tools; consumer insight; proprietary research and methods; new business and client development; intranet and extranet systems; consumer and media forecasting; zenithmedia.com; knowledge sharing; Zenith profile/PR; media e-commerce; remit to add value to clients

Head/Founder of Media Information Systems at Zenith Media. Worldwide MIS/IT strategy; management of UK MIS Units (IT, Research, Publishing, Systems Development); new media; worldwide hardware/software platforms; internet communications; proprietary systems (ZOOM); new business; best practice transfer; IT project management; remit to deliver competitive advantage through IT. Converted the agency to Microsoft software suite, wholesale transfer from Lotus 123 to Microsoft Excel. In 1995 I developed (in first generation HTML, all websites had a grey background in those days!) The Marketer's Portal website at http://www.marketersportal.com, a directory of web links by category for marketing professionals, and http://www.zenithmedia.com which was the agency's first web site. Used SEO techniques to maximise exposure of these sites in Google and other search engines and directories.

Founder of Media Research at Zenith Media. Strategy/direction of agency research; research/planning development; client servicing; co-ordination of research for Saatchi plc UK agencies; new business; profile/PR.Developed research into the new practice of TV companies promoting their forthcoming programmes on their TV channels. This showed that the majority of ad breaks were being topped and/or tailed by programme promotions (that were not reported by BARB), potentially impacting the effectiveness of ads in the "sandwiched" ad breaks.

Board Director. Media research strategy, consumer insight, media analysis, media forecasting, advertising forecasting and publications. Developed 'The China Syndrome' for Saatchi China, the first tool in China for calculating and optimising the reach/frequency of television advertising campaigns (using respondent level data from the China national TV audience measurement research).Member of the IPA/ISBA team that negotiated with actor's union Equity the new repeat fee payments method for actor appearances in TV commercials. I developed the TV audience analysis that provided the basis for the IPA/ISBA proposal to replace actor payment based on number of transmissions with a new system based on the size of the TV audience (audience TVRs) that was finally agreed with Equity and is still in use today (the method was also applied to radio commercials subsequently). The AFVPA/EQUITY/IPA/ISBA Agreement for the Employment of Performers in Television Commercials became effective on 1st November 1991

Consumer insight, media analysis, media forecasting, advertising forecasting and publications for Saatchi account teams and clients.

Media forecasting, advertising forecasting and publications. Developed the first generation of global Advertising Forecasts and MediaFact publications that continue to be published by Publicis Media today.

Research management and coordination for a pioneering national research survey providing the geographical footprint of local newspaper readership overlaid with supermarket catchment areas. We discovered that the great British public don't know the name of the local edition of their Local Newspaper. A good learning experience.

Developed 'Brandbase' (on a first generation IBM PC), a global tool for analysing brand sales and marketing spends by category, country, brand and medium. Showed the relationship between adspend and sales for all of Beecham's brands worldwide.I also wrote the code for a flu forecasting system, with 95% week-away accuracy, that was used to determine factory volume production for Beecham's flu products. The #1 predictive factor for flu - forecast temperature. No need for Big Data!

Assistant in the Budgets department, IBM Hursley Laboratories, Winchester. The Hursley lab developed silicon chips, video displays and other peripherals for computers. My first sight of the "internet" - via IBM's global mainframe network all employees worldwide could send 'emails' and visit online 'sites' to upload/access files (including games).

2.1 Ba (Hons), Business Studies

Education record

Education record