Frank Harrison Email & Phone Number

London, England, United Kingdom

Croft Analytics provides marketers and agencies with marketing and media consulting and tools that track the online performance of brands. For example, Share of Searching™ is a global tool at https://www.shareofsearching.com that charts trends in Google and YouTube search volumes and % share of search for up to 100 search terms (such as a list of brands in.

London, United Kingdom

I worked in Publicis Media's Data Sciences Practice, globally leading Research, helping brands to grow. I led the development and worldwide deployment of products across all companies in Publicis Groupe including:Touchpoints ROI Tracker® - Publicis Groupe's global tool for measuring and planning the effectiveness of paid, owned and earned brand contact.

London, United Kingdom

I led the development and deployment of a number of global methods and apps used across Publicis Groupe companies to help marketers maximize the return on their marketing investment.

London, United Kingdom

I was responsible for ensuring that the products from the Publicis Media Analytics and Insight practice were deployed globally across the four Publicis Media agency networks - Zenith, Blue 449, Starcom, and Spark Foundry.

London, United Kingdom

Developed and supported methods and tools that made marketing more effective for ZenithOptimedia's clients worldwide. Over 30 centrally developed proprietary methods/tools that were globally deployed and in active use in 75 countries. For example: Touchpoints ROI Tracker® - ZenithOptimedia's global consumer research programme, running since 2003. Completed.

Developed the agency’s product proposition as “The ROI Agency”. Developed new ROI methods and research techniques. Trained planners and buyers in ROI measurement and evaluation techniques. Represented the agency on public platforms and in the press.Created Touchpoints ROI Tracker, a contact-mix planning tool based on country/category research (including.

Led research & proprietary ZOOM systems. In 2001 I launched mediaDNA, a unique research-based tool that guided selection of media by matching media brand values with advertisers’ communication objectives. I formed and led a consortium to fund this annual research programme comprising Zenith Media, News International, Sky, Capital Radio Group, IPC Media.

Head/Founder of Zenith Media Strategic Resources worldwide. Strategy (research, ZOOM tools, knowledge management, publishing, and IT), creation of global proprietary tools (branded ZOOM); global training for tools; consumer insight; proprietary research and methods; new business and client development; intranet and extranet systems; consumer and media.

Head/Founder of Media Information Systems at Zenith Media. Worldwide MIS/IT strategy; management of UK MIS Units (IT, Research, Publishing, Systems Development); new media; worldwide hardware/software platforms; internet communications; proprietary systems (ZOOM); new business; best practice transfer; IT project management; remit to deliver competitive.

Founder of Media Research at Zenith Media. Strategy/direction of agency research; research/planning development; client servicing; co-ordination of research for Saatchi plc UK agencies; new business; profile/PR.Developed research into the new practice of TV companies promoting their forthcoming programmes on their TV channels. This showed that the majority.

Board Director. Media research strategy, consumer insight, media analysis, media forecasting, advertising forecasting and publications. Developed 'The China Syndrome' for Saatchi China, the first tool in China for calculating and optimising the reach/frequency of television advertising campaigns (using respondent level data from the China national TV.

Consumer insight, media analysis, media forecasting, advertising forecasting and publications for Saatchi account teams and clients.

Media forecasting, advertising forecasting and publications. Developed the first generation of global Advertising Forecasts and MediaFact publications that continue to be published by Publicis Media today.

Research management and coordination for a pioneering national research survey providing the geographical footprint of local newspaper readership overlaid with supermarket catchment areas. We discovered that the great British public don't know the name of the local edition of their Local Newspaper. A good learning experience.

Developed 'Brandbase' (on a first generation IBM PC), a global tool for analysing brand sales and marketing spends by category, country, brand and medium. Showed the relationship between adspend and sales for all of Beecham's brands worldwide.I also wrote the code for a flu forecasting system, with 95% week-away accuracy, that was used to determine factory.

Assistant in the Budgets department, IBM Hursley Laboratories, Winchester. The Hursley lab developed silicon chips, video displays and other peripherals for computers. My first sight of the "internet" - via IBM's global mainframe network all employees worldwide could send 'emails' and visit online 'sites' to upload/access files (including games).

2.1 Ba (Hons), Business Studies

Education record

Education record