As a premier consulting firm specializing in media and market trends analysis, Almaraz Consulting Group is committed to empowering clients in the media and research industries with the knowledge they need to thrive. With a steadfast focus on integrity, impartiality, and accuracy, Almaraz Consulting Group offers range of consultancy services and comprehensive analyses to ensure our clients make informed decisions.• Media Focused Consultancy Services• Evaluation of Audience… Show more As a premier consulting firm specializing in media and market trends analysis, Almaraz Consulting Group is committed to empowering clients in the media and research industries with the knowledge they need to thrive. With a steadfast focus on integrity, impartiality, and accuracy, Almaraz Consulting Group offers range of consultancy services and comprehensive analyses to ensure our clients make informed decisions.• Media Focused Consultancy Services• Evaluation of Audience Measurement Providers• Strategic Positioning Show less

CIM is committed to excellence and establishing industry standards in media research and audience measurement. Through rigorous evaluation of proposals across various media platforms, leveraging technical expertise and methodological precision, CIM empowers stakeholders in the communication industry—including media agencies, advertisers, and communication platforms—with powerful tools to enhance advertising strategies and outcomes.• Establish annual goals for the CIM’s Multiplatform TV… Show more CIM is committed to excellence and establishing industry standards in media research and audience measurement. Through rigorous evaluation of proposals across various media platforms, leveraging technical expertise and methodological precision, CIM empowers stakeholders in the communication industry—including media agencies, advertisers, and communication platforms—with powerful tools to enhance advertising strategies and outcomes.• Establish annual goals for the CIM’s Multiplatform TV committee in collaboration with CIM leadership and Committee Membership.• Lead discussions with audience measurement vendors, fostering strong partnerships and ensuring alignment with organizational objectives, particularly when it comes to measurement quality and addressing service issues.• Develop thought leadership documents on new media technologies, including a whitepaper on connected TV, which will contribute to enhancing industry knowledge and positioning CIM as a thought leader in the field.• Evaluate new measurement vendors entering the market, identifying cutting-edge solutions to improve measurement accuracy and drive industry advancements.• Advocate for the improvement of audience measurement in Mexico, playing a pivotal role in shaping industry standards and fostering a more transparent and reliable video advertising ecosystem.• Spearhead cross-functional initiatives to enhance the CIM’s Multiplatform TV committee's effectiveness, resulting in improved collaboration among stakeholders and streamlined decision-making processes.• Establish strategic partnerships with key industry players to drive innovation and foster knowledge exchange within the CIM community, leading to increased industry visibility and recognition. Show less

Day to day accountability to the Latin American Research and Advertising Sales departments of some of the leading entertainment companies worldwide: A+E Networks, AMC Networks, Discovery Networks, FOX Networks Group, NBCUniversal, Sony Pictures Television, The Walt Disney Company, Warner Media and Paramount.•Represent LAMAC and its member companies within international TV organizations.•Establish strategic partnerships with key industry players to drive innovation and foster knowledge… Show more Day to day accountability to the Latin American Research and Advertising Sales departments of some of the leading entertainment companies worldwide: A+E Networks, AMC Networks, Discovery Networks, FOX Networks Group, NBCUniversal, Sony Pictures Television, The Walt Disney Company, Warner Media and Paramount.•Represent LAMAC and its member companies within international TV organizations.•Establish strategic partnerships with key industry players to drive innovation and foster knowledge exchange, leading to increased industry visibility and recognition.•Contribute to the development of industry guidelines and best practices for audience measurement and advertising standards, ensuring compliance with regulatory requirements and promoting transparency across the ecosystem.•Participate in a multi-company team comprising major broadcasters, to drive measurement innovation in the Mexican market, enhancing industry standards collectively.•Conduct comprehensive assessments of CrossMedia measurement vendors, ensuring thorough evaluation and informed decision-making to support the organization's objectives and priorities. Show less

•Produce quarterly advertising forecasts by meticulously analyzing economic and business trends in Latin America, providing valuable insights to guide marketing strategies and resource allocation for LAMAC and its member companies.•Orchestrate the compilation and analysis of data from diverse sources to forecast ad sales and audience share for LAMAC members, Broadcast TV, and non-LAMAC Pay TV across key Latin American markets over a five-year horizon.•Directed the operations of the… Show more •Produce quarterly advertising forecasts by meticulously analyzing economic and business trends in Latin America, providing valuable insights to guide marketing strategies and resource allocation for LAMAC and its member companies.•Orchestrate the compilation and analysis of data from diverse sources to forecast ad sales and audience share for LAMAC members, Broadcast TV, and non-LAMAC Pay TV across key Latin American markets over a five-year horizon.•Directed the operations of the LAMAC Analytics platform, ensuring seamless compilation, aggregation, and dissemination of ad sales data across all LAMAC networks.•Act as a liaison in contract negotiations with key data providers (KIM, Nielsen), advocating for enhanced research data services and software improvements aligned with network interests.•Represent LAMAC in MRC meetings to advocate for fair and accurate measurement of Multiscreen TV.•Mentor junior team members and provide guidance on industry trends, measurement methodologies, and best practices, fostering a culture of continuous learning and professional development within the organization. Show less

• Assisting Senior Management in developing strategies to develop and grow the advertising investments of Pay TV Channels in Latin America.• Conducting research and analysis regarding new methodologies and resources to measure advertising exposure and effectiveness.• Training and developing the Research Managers in the local markets, so that they can further contribute in the development of advertising sales in Pay TV channels in their markets (Mexico, Chile… Show more • Assisting Senior Management in developing strategies to develop and grow the advertising investments of Pay TV Channels in Latin America.• Conducting research and analysis regarding new methodologies and resources to measure advertising exposure and effectiveness.• Training and developing the Research Managers in the local markets, so that they can further contribute in the development of advertising sales in Pay TV channels in their markets (Mexico, Chile, Colombia).• Contributing to the development of a strategic planning strategy for Advertising sales in Pay TV that can be implemented by the local markets in Latin America (Meta-Data and Automated Platform Project). Show less

• Working towards promoting advertising investment in Pay TV in Mexico and Latin America, maintaining a constant flow of information about the positive qualities of Pay TV, to be distributed among all the players in the market (advertisers, centrals, agencies and networks), and carrying out research analysis based on the sales and marketing strategies.• Elaborating and analyzing audience data and lifestyle information, and preparing media planning proposals (in TV) in an effort to increase… Show more • Working towards promoting advertising investment in Pay TV in Mexico and Latin America, maintaining a constant flow of information about the positive qualities of Pay TV, to be distributed among all the players in the market (advertisers, centrals, agencies and networks), and carrying out research analysis based on the sales and marketing strategies.• Elaborating and analyzing audience data and lifestyle information, and preparing media planning proposals (in TV) in an effort to increase advertising in Pay TV. Analyzing audience data using statistical software and similar tools. Organizing and presenting research results, in narratives or presentation, as well as producing a clear and cogent interpretations of the analyses. Evaluating and responding to information requests from within and outside the network association.• Participating in the elaboration of seminars and workshops for the advertising industry in Mexico, with the goal of promoting Pay TV in Mexico and Latin America.• Collaborating in the writing of press releases, newsletters and other marketing and public relations materials to promote the benefits of investing in Pay TV in Mexico and Latin America.• Elaboration of the project Planning Guidelines - basic guidelines for advertising planning in Pay TV, which is currently being replicated in Colombia, Argentina and Chile. • Collaboration with the regional office of LAMAC in order to carry out pan-regional analyses of Pay TV audience.• Preparation of a prototype pan-regional ad investment database (Mexico – Argentina – Colombia – Chile) Show less

Managed end-to-end operations of the Client Training System at IBOPE AGB México, overseeing the development of the annual training calendar, curriculum design, and instructor coordination. Conducted training sessions, updated teaching materials, and ensured seamless execution of all training activities. • Address information and presentation inquiries from students and universities, as well as international partners of IBOPE AGB Mexico.• Coordinate website maintenance and updates for… Show more Managed end-to-end operations of the Client Training System at IBOPE AGB México, overseeing the development of the annual training calendar, curriculum design, and instructor coordination. Conducted training sessions, updated teaching materials, and ensured seamless execution of all training activities. • Address information and presentation inquiries from students and universities, as well as international partners of IBOPE AGB Mexico.• Coordinate website maintenance and updates for IBOPE AGB Mexico.• Deliver comprehensive classes on:o Basic and advanced concepts of media and advertising.o TV ratings measurement methodology.o Specialized software utilization including Chequeos, Adspend, MSS, and Planview. Show less

• Activities: Providing support to the sales managers in all client requests and needs: training, solving questions and providing specific information.• Responding to all information and presentation requests from students and universities.• Responding to information requests from IBOPE AGB Mexico’s international partners.

• Activities: Providing support to the sales managers in all client requests and needs: training, solving questions and providing specific information.