Frida Cossio Email & Phone Number

Texas, United States

• Creating and executing a results-driven social media strategy in alignment with company objectives.
• Generating, editing, and publishing engaging content on a weekly basis, including original text, unique photos, videos, and relevant news, with approximately 275 posts to date.
• Enhancing brand awareness through active collaboration with industry influencers to extend the brand's reach.
• Overseeing community engagement by actively responding to comments and actively interacting with customers and the wider social media community.
• Executing continuous social media strategies aimed at enhancing account engagement, resulting in a remarkable 300% organic increase in followers over a 2-year period.

Media, Pennsylvania, US

• Successfully planning and executing media pitching and media relations initiatives
• Proactively monitoring and pitching press releases and feature ideas via email to national, regional, and trade journalists, spanning print, broadcast, and online media, with a focus on garnering interest in our.
• Skillfully coordinating interviews and editorial meetings with key journalists on behalf of clients' spokespeople, both in-person and over the phone, and adeptly facilitating these engagements as necessary.
• Efficiently securing clients' placements in national, regional, and trade outlets, encompassing print, broadcast, and online platforms.
• Continuously monitoring media coverage and meticulously reporting results to the broader team and clients through comprehensive press coverage reports.
• Planning, creating, and currently managing the company's social media presence on Facebook, Instagram, and LinkedIn from the ground up, commencing in the spring of 2023.

• Successfully secured media coverage and interviews for NRVE, a Dallas-based mental health nonprofit, increasing its visibility and amplifying its mission in the community.
• Crafted compelling press releases and media pitches resulting in significant placements in local media outlets, effectively raising client awareness and driving engagement.
• Demonstrated expertise in tailoring brand messaging and content strategy, consistently delivering high-impact results for a diverse range of clients.
• Leveraged social media strategies to enhance brand presence and engagement, achieving double-digit growth in follower count and user interaction for various clients.
• Designed and implemented content calendars, incorporating innovative multimedia content, driving user engagement and strengthening online communities.

Dallas, TX, US

• Formulated strategic insights for culturally relevant advertising campaigns.
• Fostered collaboration with cross-functional teams (creative, media, account service) to ensure alignment with client objectives.
• Demonstrated a commitment to staying up-to-date on multicultural trends to inform strategies and campaigns.
• Cultivated and nurtured client relationships, becoming a trusted partner and advisor.
• Achieved measurable results through rigorous campaign performance tracking and optimization.

Dallas, Texas, US

• Managed and led approximately 10 luxury and lifestyle client accounts.
• Mentored and provided direct supervision to PR interns every Spring, Summer, and Fall semester.
• Proactively identified potential new business and client opportunities.
• Authored and edited internal press releases and media alerts, producing approximately 100 pieces.
• Successfully secured and placed clients in high-profile outlets across regional, national, and international platforms, accumulating over 100 placements.

Dallas, Texas, US

• Actively pitched press releases and feature ideas via email to engage national, regional, and trade journalists, spanning print, broadcast, and online platforms, with the aim of spotlighting our clients' compelling.
• Orchestrated and coordinated interviews and editorial meetings with key journalists for clients' spokespeople, either in person or via phone, ensuring the smooth facilitation of these interactions when necessary.
• Responsively managed phone calls and emails from both journalists and clients, ensuring efficient communication.
• Diligently monitored media coverage and meticulously presented results to the broader team and clients through comprehensive press coverage reports.
• Constructed and regularly updated media lists to facilitate effective outreach and engagement.
• Actively participated in meetings with clients to gauge their needs and objectives.

Dallas, TX, US

• Developed and managed social media calendars for clients, focusing on Instagram and Facebook platforms to ensure a cohesive and engaging online presence.
• Proactively generated and regularly updated media lists to facilitate effective outreach and communication strategies.
• Diligently monitored press clippings and expertly compiled press coverage reports to provide clients with comprehensive insights.
• Played an integral role in organizing and supporting special events, contributing to their successful execution.
• Actively participated in meetings with clients to understand their goals and requirements, ensuring alignment with their objectives.

Dallas, TX, US

• Created and maintained media lists
• Monitored press clippings and created press coverage reports
• Assisted with researching bloggers and publications
• Assisted with special events

Fort Worth, TX, US

• Wrote and edited blog
• Assisted in administrative duties
• Performed research and market analysis activities
• Supported company’s PR strategy and executed it in different phases

• Managed several platforms (Facebook, Twitter, Snapchat, Tumblr, and Pinterest) and engaged community for online news network as part of a class project
• Built analytics report

• Responsible for managing communication between the organization and the media
• Scheduled, coordinate & attend engagements, appearances, photo shoots, & other special events
• Built and updated media lists & databases
• Utilized company’s social media and blog effectively

• Wrote PR materials
• Wrote and editing company’s blog
• Interacted with outside design vendors and members of the media

• Managed Social Media
• Wrote and edited company’s blog
• Assisted with pitching new concepts for media coverage angles

• Answered visitor inquiries about the office
• Directed visitors to appropriate contacts
• Sorted mail, answered incoming calls, and arranged appointments for guests to meet with office staff

Bachelor’S Degree, Public Relations, Advertising, And Applied Communication

Mccombs School Of Business, Business Foundations Certificate