•Creating and executing a results-driven social media strategy in alignment with company objectives.•Generating, editing, and publishing engaging content on a weekly basis, including original text, unique photos, videos, and relevant news, with approximately 275 posts to date.•Enhancing brand awareness through active collaboration with industry influencers to extend the brand's reach.•Overseeing community engagement by actively responding to comments and actively interacting with customers and the wider social media community.•Executing continuous social media strategies aimed at enhancing account engagement, resulting in a remarkable 300% organic increase in followers over a 2-year period.

•Successfully planning and executing media pitching and media relations initiatives•Proactively monitoring and pitching press releases and feature ideas via email to national, regional, and trade journalists, spanning print, broadcast, and online media, with a focus on garnering interest in our clients' stories.•Skillfully coordinating interviews and editorial meetings with key journalists on behalf of clients' spokespeople, both in-person and over the phone, and adeptly facilitating these engagements as necessary.•Efficiently securing clients' placements in national, regional, and trade outlets, encompassing print, broadcast, and online platforms.•Continuously monitoring media coverage and meticulously reporting results to the broader team and clients through comprehensive press coverage reports.•Planning, creating, and currently managing the company's social media presence on Facebook, Instagram, and LinkedIn from the ground up, commencing in the spring of 2023.

•Successfully secured media coverage and interviews for NRVE, a Dallas-based mental health nonprofit, increasing its visibility and amplifying its mission in the community.•Crafted compelling press releases and media pitches resulting in significant placements in local media outlets, effectively raising client awareness and driving engagement.•Demonstrated expertise in tailoring brand messaging and content strategy, consistently delivering high-impact results for a diverse range of clients.•Leveraged social media strategies to enhance brand presence and engagement, achieving double-digit growth in follower count and user interaction for various clients.•Designed and implemented content calendars, incorporating innovative multimedia content, driving user engagement and strengthening online communities.

•Formulated strategic insights for culturally relevant advertising campaigns.•Fostered collaboration with cross-functional teams (creative, media, account service) to ensure alignment with client objectives.•Demonstrated a commitment to staying up-to-date on multicultural trends to inform strategies and campaigns.•Cultivated and nurtured client relationships, becoming a trusted partner and advisor.•Achieved measurable results through rigorous campaign performance tracking and optimization.

•Managed and led approximately 10 luxury and lifestyle client accounts.•Mentored and provided direct supervision to PR interns every Spring, Summer, and Fall semester.•Proactively identified potential new business and client opportunities.•Authored and edited internal press releases and media alerts, producing approximately 100 pieces.•Successfully secured and placed clients in high-profile outlets across regional, national, and international platforms, accumulating over 100 placements.

•Actively pitched press releases and feature ideas via email to engage national, regional, and trade journalists, spanning print, broadcast, and online platforms, with the aim of spotlighting our clients' compelling stories.•Orchestrated and coordinated interviews and editorial meetings with key journalists for clients' spokespeople, either in person or via phone, ensuring the smooth facilitation of these interactions when necessary.•Responsively managed phone calls and emails from both journalists and clients, ensuring efficient communication.•Diligently monitored media coverage and meticulously presented results to the broader team and clients through comprehensive press coverage reports.•Constructed and regularly updated media lists to facilitate effective outreach and engagement.•Actively participated in meetings with clients to gauge their needs and objectives.•Attended client events and industry conferences to stay abreast of trends and opportunities.•Collaboratively brainstormed innovative ideas for PR campaigns to drive successful outcomes.

•Developed and managed social media calendars for clients, focusing on Instagram and Facebook platforms to ensure a cohesive and engaging online presence.•Proactively generated and regularly updated media lists to facilitate effective outreach and communication strategies.•Diligently monitored press clippings and expertly compiled press coverage reports to provide clients with comprehensive insights.•Played an integral role in organizing and supporting special events, contributing to their successful execution.•Actively participated in meetings with clients to understand their goals and requirements, ensuring alignment with their objectives.

•Created and maintained media lists•Monitored press clippings and created press coverage reports•Assisted with researching bloggers and publications•Assisted with special events

•Wrote and edited blog•Assisted in administrative duties•Performed research and market analysis activities•Supported company’s PR strategy and executed it in different phases

• Managed several platforms (Facebook, Twitter, Snapchat, Tumblr, and Pinterest) and engaged community for online news network as part of a class project• Built analytics report

• Responsible for managing communication between the organization and the media• Scheduled, coordinate & attend engagements, appearances, photo shoots, & other special events• Built and updated media lists & databases • Utilized company’s social media and blog effectively

• Wrote PR materials • Wrote and editing company’s blog • Interacted with outside design vendors and members of the media

• Managed Social Media• Wrote and edited company’s blog• Assisted with pitching new concepts for media coverage angles

•Answered visitor inquiries about the office•Directed visitors to appropriate contacts•Sorted mail, answered incoming calls, and arranged appointments for guests to meet with office staff