Along with my cross-functional team, I am responsible for the Insurello Core experience. We are continuously enhancing the customer journey to provide Sweden’s simplest and most compassionate digital service for insurance compensation. Through product discovery and validation of every launch's impact, our current focus is on reducing the time to receive compensation while boosting customer satisfaction.

Responsible for the strategy, vision, and delivery of the customer journey teams. I provided leadership, mentorship, and was a member of the Product & Tech management team.

As Avanza grew, we reorganized our customer-facing teams into Product teams and Customer Journey teams. I took on the role of Product Manager for "Team Aktivera," responsible for making the customer onboarding process as simple and pleasant as possible across all channels, ensuring customers were effectively engaged in their early stages. During this time, I built a strong team, utilizing methods like Lean UX and Product Discovery to quickly understand customer behavior and better meet their needs. During this period, Avanza doubled its customer base, and we successfully onboarded nearly one million customers.

When we first started, the mobile apps had very low usage, and there were doubts about whether complex financial services could be effectively delivered through an app. After relaunching both the iOS and Android apps, they quickly became the primary channels for Avanza’s users within just a few years. Using an MVP approach, we prioritized essential features and gradually expanded the target audience to cater to both stock-savvy users and those focused on secure, long-term savings.

Leading projects in customer experience, user research, and customer experience strategy.

At Valtech, I worked on projects focused on digital strategy and user research, managing cross-functional teams to develop large-scale websites using an agile, user-centered approach. I was responsible for ensuring product quality, prioritizing the backlog, team development, budget management, overall methodology, and fostering strong client collaboration and communication.Sample clients included:- 1177 Vårdguiden- Riksbanken- Pernod Ricard- KTH Royal Institute of Technology

User experience and interaction design consultant involved in various projects, including digital strategy, user research, usability testing, persona development, design concept creation, and detailed interaction design.Sample clients include:- SJ- Nasdaq OMX- Norstedts Förlag- Swedbank

Interaction designer, mainly working on mobile services, such as Music Store, Photo Album, Self Service and Ticket Booking. For six months, I joined 3's Creative Design Team in Sydney, where I was primarily responsible for interaction design and usability related to Self Service, e.g. checking your balance and preview bills.