Frida Silva Email & Phone Number

United States

Denver, Colorado, United States

Remote

As Mission Minded's Marketing Associate, I led the company's B2B marketing strategy, including event, email, and social media marketing. I oversaw our marketing channels, created content, and monitored and reported on key performance indicators to drive progress toward our goals and objectives.In addition to my in-house marketing responsibilities, I acted as project management support on several national and international client projects to advance client work and meet project deadlines.Key Achievements:▪️Successfully led and developed the company's first-ever comprehensive B2B marketing strategy that generated more than $100k in sales within the first year of implementation▪️Improved our monthly newsletter engagement in 2023 after strategically segmenting our mailing list and creating tailored content for each list, increasing open rates by 35% and click-through rates by 20% ▪️Boosted quarterly webinar registration by 300% after making the strategic recommendation to make our webinars free for our 20th anniversary, fostering deeper connections with current and prospective clients▪️Achieved a 40% increase in client inquiries via event marketing by implementing an event follow-up communication plan that delivered customized resources, turning attendees into leads

Denver, Colorado, United States

Remote

As Neta Collab's Digital Marketing Associate, I provided client support in communications planning, campaign strategy, and influencer marketing.Key Achievements:▪️Monitored and analyzed Facebook Ad spending in Arizona during the 2020 US election, delivering weekly insights on content trends to 60+ organizations so they can optimize their outreach strategies▪️Crafted culturally relevant content for our client's Facebook ad campaign that targeted Latino voters in Arizona, resulting in successfully connecting 5k first-time Latino voters to their polling locations

Greater Denver Area

As the Marketing and Outreach Specialist, I spearheaded the expansion and growth of Sorority and Fraternity Life through in-person and online outreach efforts to drive awareness and student engagement. Key Responsibilities:▪️Conducted comprehensive audience research to gain insights into student motivations and interests, strategically shaping the program's brand and messaging strategy▪️Oversaw our social media channels, creating captivating social content and managing online engagement to generate excitement and make connections with prospective student participants

Denver, Colorado

Enriched and improved the student experience at CU Denver and acted as the student voice to higher administration and to the rest of the school community.Coordinated and executed three large initiatives during my three years in student government: ■ The creation of The Sorority and Fraternity Life Coordinator Position 2017■ The creation of a tri-institution all-gender restroom in the campus student union 2018■ The implementation of a free menstrual product program in CU Denver restrooms 2019

Greater Denver Area

■ Conducted, prepared, and presented research on corporate branding, analyzing our competitors' corporate brands to propose modernizing and reenergizing Molson Coors' brand■ Researched and presented an executive summary on Coors Light's global markets, analyzing consumer demographic and psychographic data to better market our product■ Inspected 150 of our product's digital platforms over two days to determine compliance with the International Alliance for Responsible Drinking marketing practices

200 E Colfax Avenue, Denver, Co 80203

Represented and communicated on behalf of Speaker Duran to her constituency to inform, assure, and and update them on her legislative agendas and positions to bolster and maintain Speaker’s community engagement relationships.