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Frida Wikman is a Product Insights Lead at Dreams. She is proficient in Spanish, German and English.
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User Research LeadDreams Jan 2023 - May 2024 -
Data & Analytics LeadDreams Apr 2021 - Jan 2023- In my role as an analyst and later as a lead, I led the work from data cleaning and pipelining to delivering quantitative customer insights driving business and product decision.- Responsibilities included developing and implementing the company’s data strategy and roadmap, prioritising analytics initiatives of a team of 1-3 people, enhancing processes and tools, and establishing joint definitions.- Key projects included leading the creation of the Dreams data warehouse, designing data models for analysing money flows and financial behaviours (such as balance development, deposit/withdrawal patterns, account setups), and developing a comprehensive customer journey map.
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Data AnalystDreams Aug 2019 - Apr 2021
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AnalystKlarna Sep 2017 - Aug 2019Stockholm, Sweden- As the first analyst in the analytics team for direct payments, I established the data and analytics foundation. - Responsibilities and projects included building and automating data models for continuous monitoring and analysis, analysing user flows, conversion rates and profitability, and continuously collaborating with the data teams.- Additionally, I hosted workshops to the internal analyst community on communication skills and on how to navigate the internal data systems. -
Quality Assurance Project ManagerInstabridge By Degoo Sep 2016 - Aug 2017Stockholm, Sweden- As the responsible of quality assurance for a mobile application for crowd-sourced WiFi with its core market in Brazil, my responsibilities included aligning product development with user and business needs, and continuously improving processes in the product organisation.- Conducted a qualitative research project in Rio de Janeiro, identifying strategies to increase usage and reduce friction to enable growth. -
Master'S Thesis ProjectSwasti Health Resource Center Feb 2016 - Apr 2016Bangalore, India- Qualitative study investigating how mobile phones can be utilised by community-based organisations (CBOs) to promote women’s empowerment.- Identified key success factors of CBOs and opportunities and barriers for mobile phone utilisation in this context. -
Compliance And Regulatory Affairs AssistantEtac Ab Nov 2014 - Jan 2015Kista, Sweden -
Software DeveloperScania R&D Jun 2014 - Aug 2014Södertälje, Sweden -
Process TechnicianSilex Microsystems Jun 2011 - Oct 2013Järfälla, Sweden -
Summer Internship ProductionScania Chassi Jun 2013 - Aug 2013Södertälje, Sweden
Frida Wikman Skills
Frida Wikman Education Details
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Industrial Engineering And Management -
Industrial Engineering And Management
Frequently Asked Questions about Frida Wikman
What is Frida Wikman's role at the current company?
Frida Wikman's current role is Product Insights Lead at Dreams.
What is Frida Wikman's email address?
Frida Wikman's email address is fr****@****tac.com
What is Frida Wikman's direct phone number?
Frida Wikman's direct phone number is (072)-855*****
What schools did Frida Wikman attend?
Frida Wikman attended Kungliga Tekniska Högskolan / Kth Royal Institute Of Technology, Technical University Munich.
What skills is Frida Wikman known for?
Frida Wikman has skills like Bass Guitar, Agile Methodologies, Mechatronics, Sql, Data Analysis, Data Modeling, Data Visualization, Software Quality Assurance, Release Management, Continuous Improvement, Project Management, Lean Manufacturing.
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