Senior Business Analyst
Current- Assisted in generating $1M+ in incremental net sales by conceptualizing a Winback campaign targeting high-value customers.- Implemented a FIFO Inventory model, enabling the FP&A team to track COGS and On-Hand inventory daily.- Trained and conducted sessions on major DTC sources and SQL.- Leveraged SQL expertise to build custom queries and reports while owning the entire data modeling process, from transformation and profiling to reporting, for a supplement brand (2+ years ongoing), delivering client-specific analytics solutions focused on usability and efficiency.
Sep 2024 - Present
