[Sales and Marketing Expertise]With over a decade spent developing a career at the highest echelons of China’s hospitality sector, I am a director in sales & marketing and a consultant with much to offer in terms of strategic development, impact and drive. Aspirational in the pursuit of quality service, processes and implementation, I demonstrate a clear commitment to continual improvement at both people and business levels. Focusing on internal talent management to raise performance standards, I also build valuable stakeholder relationships and vendor partnerships to generate marketing opportunities across targeted sectors for optimal results.[World-Class Event Management for Celebrities, Corporates & Government Delegates]Adaptable to all manner of scenarios as they arise, I am experienced in technical system implementations, generating buy-in for projects and travelling for international trade events. Excelling in understanding business needs, I astutely develop strategies and implement solutions to meet bespoke requirements. With key insights in finance, talent management and business development, I readily transfer core skills across multiple industries to influence performance and secure success. Utilising data-informed decision making as a key strategic tool, I provide a range of insights to maximise content marketing, CRM, influencer marketing, brand research and event management, optimising digital tools to increase impact.[Business Consultancy from Hospitality Background]Building on my hospitality background which encompasses sales, marketing and event management alongside excellence in customer service, I am proficient in understanding business needs, astutely developing marketing strategies and implementing campaigns to meet strategic requirements. Liaising with clients across international borders for multiple priorities including corporate, leisure and exhibitions, I draw professionals together across multiple operational areas to facilitate cross-functional teamwork and streamlined communication. I am skilled in crisis management, high-level VIP support and complex project management. I am now providing services as a business consultant, sharing my award-winning strategy development, client service skills and commercial acumen with developing businesses internationally.To join my network or to connect with me, please do get in touch via In Mail. Thank you.
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Director Of SalesGrand Hyatt Macau Mar 2019 - Dec 2020Macao Sar[ Business Development | Leading Excellence in Sales and Marketing Management ]In this leadership role I worked across multiple sites for Grand Hyatt Macau, taking responsibility for the mainland sales office. I ensured alignment of sales strategy and approach across all aspects of the business, maintaining consistency and clarity of messaging on an international scale.Establishing and developing relationships with new market partners, I managed key accounts, ensuring the appropriate level of service was in place and upselling where possible to maximise value. I developed campaigns and promoted events alongside specialist companies, positioning the hotel effectively for major national and international business. Maintaining an end-to-end overview of project development and delivery, I negotiated with suppliers and leveraged my robust crisis management skills to ensure successful outcomes against strategic aims, despite volatile market conditions at times during my tenure.Applying my astute research skills, I effectively analysed market trends and data to gain insights, leveraging information to develop effective and engaging marketing materials targeted to specific client groups. I moved on from this role to pursue my MBA in the UK. -
Director Of Business DevelopmentMandarin Oriental Hotel Group Apr 2015 - Mar 2019Pudong, Shanghai, China[ Leading Excellence in Sales | Providing Excellence in Events Management, VIP Service & Providing for Client Requirements ]As Director of Business Development, I was fully accountable for MICE (Meetings, Incentives, Conferences and Exhibitions) business pitching, event planning, preparation and ensuring guest requirements were met. I regularly chaired pre and post event meetings with guests and representatives to define product requirements, evaluate operational performance and ensure the continued quality of our service across all hotel functions. To support this, I developed clear briefing documents to ensure uniform understanding of agendas and other required elements of such meetings.During my time at Mandarin Oriental I consistently planned, managed and delivered high level events for foreign affair office, celebrities and corporate organisations, including but not limited to Citibank, Credit Suisse, Nomura, Mercedes Benz and LVMH. I invested considerably in team training and development, capitalising on opportunities to upskill and increase capacity across all departments. Throughout my time in post I provided strong leadership throughout crisis scenarios, maintaining a calm presence and rapidly finding resolutions whatever arose. -
Senior Sales ManagerWanda Hotels & Resorts Aug 2013 - Apr 2015[ Maintaining Progress during Hotel Launch & Process Implementation ] In this role I was integral to the project management of two major hotel openings, managing client expectations around opening dates while continually liaising with contractors to ensure projects remained to timescale, to quality expectations and within budget. I collaborated extensively with both the Director of Sales & Marketing and the Director of Revenue, influencing pricing strategy for F&B and rooms. Subsequently, I led implementation across both teams as Senior Sales Manager, directing clearly the internal flow of information to ensure consistent messaging and flow.I proactively sourced new business opportunities and developed new markets, building key relationships (both B2B and B2C) and developing client accounts to enhance revenue growth. Ensuring back-office processes were aligned with front office service, I established and led a division to write and standardise business documentation, introducing templates for group resumes, BEO (Banquet Event Orders), contracts and proposals. Holistically, I was responsible for raising quality standards and generating significant additional value across the organisation.
Frieda Cao Education Details
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Business Administration And Management, General
Frequently Asked Questions about Frieda Cao
What is Frieda Cao's role at the current company?
Frieda Cao's current role is MBA | BI Analyst | SQL | Business Consultancy | Sales and Marketing.
What schools did Frieda Cao attend?
Frieda Cao attended Durham University.
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