Frieda M Email & Phone Number

Frieda M is a Senior Market Development Manager (Brand Research) at Richemont.

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  Senior Market Development Manager (Brand Research)

  Richemont

  Mar 2016 - Present - Singapore

  Duties and responsibilitiesResponsible for the sales and retail operations of the Richemont boutiques in the region.Ensure that boutique staff are properly trained in sales techniques, customer relations, product and brand knowledge, boutique operations and service.Directly supervise retail boutique managers, supervisors and sales staff and arrange for the smooth management of the business in your area.Ensure that the boutique is properly visible and decorated at all times and that a good image is maintained.Review sales performance on a daily basis and report performance to the Senior Area Manager.Identify important trends or factors that help or hurt sales and make recommendations for action.Visits all boutiques on a regular basis to assess company and competitor performance and market developments. Boutique visits include: review of boutique staff, assessment of staff skills, review of boutique furniture and assets, review of inventory, discussion of sales performance and trends, review of VIP database and customer trends, review of general mall and competitor developments, review of compliance.Submit detailed trip reports for all market visits. Ensure retail boutique staff are using the customer database correctly and recording customer and sales information correctly. Review VIP customer data and make recommendations to the Senior Regional Manager regarding the VIP programme.Actively build, maintain and develop the local VIP customer base.