Carsten Friedrich Email & Phone Number

Amsterdam, Nh, Nl

Utrecht, Netherlands

Digital transformation of governmental processes of ‘Province of Utrecht’.Formdesk, JavaScript, authentication and signing (Digid, eHerkenning), Enterprise Service Bus, translate governmental processes into a digital customer journeys

Internet Projectbureau helps companies to use the Internet as communication and selling channel, renew company technologies and computerize company processes to make them more efficient.- Advised as solutions architect on MarTech (RFI, RFP)- Performed information analysis and delivered interaction designs- Advised on user experience base on usability methods- Prioritized backlog according to business value and technical LOE - Translated business goals into actionable online solutions- Documented, simplified and automated processes- Connected different company systems to save time and resources- Evaluated changes and developed data dashboards- Implemented several large scale websites/webshops - Built Intershop based B2B & B2C webshop from scratch- Built many custom Magento based B2B & B2C webshops- Built many marketing websites for smaller organizations, mainly based on TYPO3 CMS, WordPress (custom-made from design files)- Built many marketing applications (configurators, connectors)- Experience with CMS implementation (Tridion, TYPO3, Textpattern, custom-made) and CRM implementation (custom-made)

'S-Graveland

- Online platform with 6 million visitors per year & +30K webform submissions per month- Advised on digital user journey resulting in more leads (UX, CRO)- Ensure stable and correct (customer)data flows- Automated dataflow from webforms to Salesforce & Marketing Cloud - Configured API's to register e.g. memberships, payments in CRM- Built email templates and flows in SF Marketing Cloud (AMPscript)- Advised on marketing automation technique and configuration- Built reusable webform components leading to major efficiency gain- Documented, improved and standardised end-to-end webform proces: increase QA- Translated business goals into user journeys and new functionalities

Amsterdam Area, Netherlands

Developing a superior customer experience on all web-based solutions in Europe. Implement marketing driven developments, generate leads and drives innovations.- Product owner 19 B2B marketing websites with publication in 17 countries in 11 languages- Built and oversee the budget of European eCommerce department- Led SCRUM meetings- Led eCommerce operational meetings (20 FTE)- Implemented marketing automation: increased leads with 25%- Implemented webforms to Salesforce.com: decreased CS workload- Managed website evolvement from products only to solutions- Integrated websites (CMS) and ordering platform (B2B webshops): uniform UX- Managed requirement of 17 business units, IT and end customers- Led large CMS migrations (upgrades and server moves)- Built product roadmap, target architecture

Amsterdam Area, Netherlands

- Extended sales enablement tool connecting PIM data, CMS and SFDC: increased lead conversion- Managed development of store locators for www.staples.xx - Built analytics dashboard to balance the use of marketing tactics- Led and initiate projects based on business requirements, IT requirements, traffic analysis, surveys, usability best practices, and innovative techniques - Led redesign of B2B marketing websites and eCommerce platforms across Europe resulting in increased traffic and customer satisfaction

Amsterdam Area, Netherlands

Enriching Staples Solutions corporate websites (17 installations in 14 languages) with content and functionality. Turn websites into a lead generation and marketing machine.- Documented, optimized and outsourced repetitive workflows- Managed design changes and code development with internal and external resources- Led weekly communication meeting with European stakeholders- Led redesign of 17 contract websites- Managed RFC process

Amsterdam Area, Netherlands

- Programmed 17 contract websites base on CMS TYPO3 from scratch- Trained local webmasters for each European country- Developed custom TYPO3 extensions- Developed HTML templates and stylesheets- Integrated templates with CMS using TypoScript

Amsterdam Area, Netherlands

Framfab N.V. is an international full-service Internet company specialized in the development and implementation of Internet solutions from corporate websites to e-communities.- Improved communication between technical and design department- Advised and researched the integration of standard software packages in large Internet projects- Educated ‘non-technical’ designers to consider design limitations of software packages (Tridion) early in the design process- Developed a structured design process: faster pass through and cost saving for projects with software package integration

Mtd, User-Centered Design

Graduated with honors on subject: "Toward graceful software integration. Improvement of standard software integrations (Tridion) on large.

Msc, Psychology

Graduated with honors on subject: "Research on customer satisfaction in a clinical setting – development of quality measurement.