Felix Friedrich Email & Phone Number

Saarland, Germany

Darmstadt, Hessen, De

Darmstadt, Hessen, De

As the Director of Global User Groups in Customer Marketing, I spearhead strategic initiatives to foster a dynamic and engaged user group community. Highlights include orchestrating a successful annual user conference with 500+ attendees from 40+ countries, facilitating regular Customer Advisory Board meetings to gain strategic input from key customers, creating and delivering a user group engagement strategy that strengthens customer success and loyalty, increases adoption and grows customer value.

Darmstadt, Hessen, De

In this role, I was responsible for developing and implementing a comprehensive brand strategy that aligns with the company's marketing initiatives and communications across the buyer's journey. Working in close collaboration with the creative director and content team, I set the direction of the brand, ensuring that it remains consistent across all marketing channels. Additionally, I manage the creative services department, ensuring that all internal customers have access to the creative material they need to effectively represent the Software AG brand.As an additional responsibility since 2018 I am also serving as the Head of International User Groups. In this capacity, I work closely with customer presidents and Software AG stakeholders to drive Software AG's International User Groups, focusing on growing the community, forming new product groups, and driving strategic initiatives that help the community thrive. One of the most significant initiatives that I lead is the annual International User Groups conference, which brings together users from around the world to network, share insights, and collaborate on the latest Software AG technologies.

Darmstadt, Hessen, De

In my role as Director Customer Briefing Center, I was responsible for managing the Customer Briefing Center, which is a strategic sales asset that influences our most critical opportunities and welcomes customers, prospects, and partners from all around the world. My responsibilities included planning highly personalized customer visits that included all aspects of the visitor journey, from program and agenda planning to executive meetings, visit logistics, and post-visit activities.One of the most rewarding aspects of this role was the opportunity to work closely with customers and partners to understand their needs and develop tailored solutions that met their unique requirements. The Customer Briefing Center was a crucial tool in achieving this, providing a space where we could showcase our products and solutions and demonstrate their capabilities in a highly engaging and interactive way.

Darmstadt, Hessen, De

With a focus on efficiency and collaboration, I built and led a global team of designers, streamlined processes, and ensured that all creative deliverables met stakeholder expectations while keeping our brand true to its values.

Darmstadt, Hessen, De

As a Marketing Manager, I developed and executed marketing campaigns across multiple countries, managed budgets, and led the Global Design Team to ensure success. I worked closely with stakeholders across the company to understand their needs and develop creative solutions that met their unique requirements. This involved overseeing the design process and ensuring that everyone had access to the tools and resources they needed to do their best work.

Darmstadt, Hessen, De

Education record

Bachelor Of Arts - Ba, Business Administration And Management, General