🌟 Global Marketing Strategist: With 15+ years at Software AG & IDS Scheer, I've built a strong track record in driving innovative marketing strategies that captivate audiences and deliver results. As a results driven Marketing leader, my specialties span multiple disciplines on global and regional level.🎨 Creative Leader: As the Director of Brand Experience, I spearhead the development of brand strategies, manage the creative services department, and work closely with the creative director to ensure our brand remains compelling and relevant and is consistently used by all internal and external stakeholders.🔥 Brand Experience: Currently leading the charge in shaping the Software AG brand across all marketing channels, ensuring our brand is captivating, relevant, true to our core values and resonates with our target audiences across the buyer journey and customer lifecycle.🤝 Customer Engagement Expert: I'm passionate about fostering meaningful relationships with customers, prospects, and partners. As the Head of International User Groups, I help grow our global user community and drive strategic initiatives that empower users worldwide, drive customer success, retention and growth. This includes the organization of our annual International User Groups conference that brings customers and users from over 40 countries together to connect, share and collaborate on the true value of our technology in action. 👍 Change Communications Enthusiast: Over the years, I supported customers with change communications to help them mitigate risk and generate buy-in for their digital transformation journeys. This includes moderating workshops, conducting stakeholder interviews and developing targeted communication campaigns highlighting the true value and vision behind each project.🏢 Customer Briefing Center: As a former Director of our Executive Briefing Center, I planned and executed personalized customer visits, providing a space for customers to engage with our products and solutions, meet with Software AG executives and product experts and build lasting relationships. 🎯 Project Management: I bring a strong project management skill set to the table, having successfully managed budgets, teams, and complex projects in various roles throughout my career.🤖 Passion for Technology: I am genuinely passionate about technology and its impact on businesses, constantly striving to stay updated on industry trends etc.📩 Let's Connect: I'm excited about opportunities to connect and continue to build my professional network.