Friedrich Schnoor Email and Phone Number

My responsibilities involved all aspects of sales management, sales strategy, marketing, product ranging, design, product development and pricing of the UK’s largest cycle apparel and luggage brand. I reported directly to the Owner/ Director. Sales and Key Account management: creation of sales strategies and targets, product launches and sales strategies to sales teams supported with all relevant tools to maximize sales potentials including marketing plans, buyers guides, samples, and pricing structures; supporting the sales teams with product training, store visits and general back up, seasonal product sell in to key accounts directly, sales analysis and reporting.Product Ranging and Development: market analysis and research to recognize trends and demands, product specifications and price points; working close to the design team on new product design and specifications.Brand Scouting: contacting and finding new brands/supply partners for Zyro, including the takeover and full integration of the BRG brands (Giro, Bell, Blackburn, Easton) for the UK market in 2014. Zyro Ltd. is the second largest distributor in the UK and supplies global leading brands into the UK and Ireland.

As Country Sales Manager I was responsible for bicycle manufacturers and wholesalers in Germany, Austria and Switzerland and reported directly to the European sales director. Included in my responsibilities were key account management, market analysis, sales strategy, marketing, product ranging, design, development, sales and cost budget and pricing strategies.Sales and Key Account management; personally serviced key customers with regards to seasonal product sell in, price and T&C’s negotiations; led projects for customer-specific products designed and manufactured by Axa (e.g. Derby Cycle Werke, Kettler, and an E-Bike lock system developed in partnership with Bosch); created sales strategies and targets, sales analysis and sales and product forecasting. Product Ranging and Development: performed market analysis and research to recognize trends and demands, product specifications and price points; worked closely with our design and product development teams on new product design and specifications.Marketing / POS: developed marketing plans and strategies with budget responsibility, led advertising creation, involved in the creation of a new packaging layout and POS.While at Axa, we increased sales by more than 70%. A major part of the sales growth was gained from the customer specific solutions I was responsible for.Axa is a leading manufacturer of bicycle locks, bicycle lights and chainguards with production sides in the Netherlands, France and Poland from were Axa supplies to customers across the globe.

My responsibilities involved sales management, sales strategy, marketing, product ranging, design, development and pricing looking after brands like Cateye (lights and computers), ABUS (locks and helmets), Minoura (turbo trainers). I reported directly to the owner/ director. Sales and Key Account management: creation of sales strategies and targets, product launches and sales strategies to sales teams supported with all relevant tools to maximize sales potentials like marketing plans, PowerPoint presentations, samples, pricing structures; supported the sales teams with product training, store visits and general back up, seasonal product sell in to key accounts directly, sales analysis and reporting to directors.Product Ranging and Development: market analysis and research to recognize trends and demands, product specifications and price points; working close with the suppliers on new product design and specifications.During my time at Zyro I lived in the UK. We increased sales of Cateye products, the UK’s No. 1 brand for bicycle lights and computers, by 44% and doubled the sales for the ABUS products.Zyro Ltd. is the second largest distributor in the UK and supplies global leading brands into the UK and Ireland.

As CamelBak Projectmanager at Sport Import I was responsible for building the CamelBak brand in the German sport- and outdoor retail business and expanding the business in the bicycle trade. I reported to the sales director.Sales and Key Account management: building & broadening the customer base, creation of sales strategies and targets, product launches and sales strategies presented to sales teams supported with all relevant tools to maximize sales potentials like marketing plans, Powerpoint presentations, samples, pricing structures; supported sales teams with product training and general back up, seasonal product sell in to key accounts directly, and sales analysis. Product Ranging and Development: market analysis and research to recognize trends and demands, product specifications and price points; worked closely with the supplier on new product design and specifications.During my time at Sport Import, I built a team of sales agents for CamelBak products that reported directly to me. We positioned the CamelBak brand at leading sport and outdoor retailers (e.g. Sport Scheck, Breuninger, Globetrotter) and buying groups (e.g. Intersport, Sport 2000 and Outdoor Profis).While at Sport Import we were able to achieve a substantial sales growth.Sport Import is a leading distributor of bicycles and P&A in the German market.