Incepting in 2005, Catalyst is the pioneer for Event PR, channelizing its ever strengthening media relations into generating publicity and creating synergies for your brand. The media boom in Pakistan has given Catalyst the muscle to create equity for clients through its strong media network and proficient relations.Having worked with industry leaders like Unilever, Reckitt Benckiser, Engro Corporation, Byco amongst the corporates and established names such as Sana Safinaz, Gul Ahmed, Asim Jofa, Crescent to name a few, Catalyst has managed to carve out a niche for itself in the industry.

Frieha Altaf owner and C.E.O of Catwalk Productions that she formed in 1989. Specializing in corporate events, Frieha has built a successful business that grows primarily through boundless enthusiasm, energy, creativity and imagination backed by years of event planning experience, assures clients of unique, memorable, and successful events.