Cgo
CurrentThe Blockchain gaming startup with the mission to design games that introduce players to emerging technologies.
2022 - Present
~4 yrs 7 mos
Who is Fristene Whang? Overview
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Quick answer
Fristene Whang is listed as CGO at Playchain, based in Singapore. AeroLeads shows a matched LinkedIn profile for Fristene Whang.
Fristene Whang previously worked as CMO at Ferne Health and Country Lead, Head of Marketing SEA (Content) at Kkday. Fristene Whang holds Bachelor Degree, Communication (Mass Communication) from Rmit University.
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Profile bio
About Fristene Whang
An integrated marketing professional who is also a fun loving city dweller. Always grilling at work (and at play), I find pleasure in managing and nurturing young team mates.My curiosity in all things digital drives me to be a lifelong learner. Whilst keeping business objectives and budget in mind, I take pride in converting difficult marketing concepts into simple yet exciting formats. Nothing satisfies me more than meeting new people, learning new things and contributing to the overall growth of a business. Diplomatic, meticulous and consistent in finding the right opportunities for team members.Greatest achievement includes using $0 marketing budget to create maximum sales & exposure for product launch.
Listed skills include Media Relations, Public Relations, Social Media, Event Management, and 8 others.
Current workplace
Fristene Whang's current company
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9 roles · 22 years
Fristene Whang work experience
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Cmo
A Femtech startup that offers non-stigmatized sexual healthcare solutions.Key responsibilities include designing branding, marketing & communications strategies to drive demand generation with integrated go-to-market plans including Paid Search, Paid Social, Display and SEO.
2021 - 2022
~1 yr
Country Lead, Head Of Marketing Sea (Content)
Lead the Singapore Team for inbound, outbound and domestic marketing & product development.Key responsibilities include managing the high-performing SEA Content Management Team of 8 to drive revenue growth and increase users acquisition whilst differentiating KKday from its competitors through strategic contents engagement.Key achievements include:- Increase email CTR (click through rate) by > 20% and open rate by > 30%- Overcome harsh pandemic conditions with strategic product marketing revamp thus lifting overall Singapore web sessions by 63%
2019 - 2021
~2 yrs
Marketing Communications Manager
Ps.Cafe (Ps Gourmet)
Major accomplishment includes designing marketing strategies for PS.Cafe, Chopsuey and Jypsy restaurants that resulted in 33% sales growth and profitability.
2017 - 2018
~1 yr
Digital Marketing Manager
Lead a team of 6 and undergo major overhaul of preceding sales & marketing strategies from previous Singapore Flyer management.Major achievements include:- Managing 1 million dollar marketing budget with integrated marketing plans focusing on major festive events, digital advertising and local & international KOL marketing- Driving visitors numbers through conceptualization and execution of marketing campaigns to increase China and India visitors- Providing insightful marketing recommendations through visitors spending behaviour analysis
2015 - 2017
~2 yrs
Community Manager
Qeeple
2013 - 2014
~1 yr
Label Manager (Marketing)
Curate and implement marketing, advertising and event initiatives through a diverse roster of major and indie artists and album launches including Lady Gaga, Taylor Swift, Metallica, U2, The Wanted & more. Key accomplishments include:- Raising over $100,000 sponsorship funds for artistes events and partnerships within a quarter- Unprecedented $0 marketing campaign of Irish twins, Jedward, resulting in Twitter hashtag trend, overnight radio airplay, 48 hours atypical turnaround time autograph session that led to a successful fan meet event with over 1,000 fans attendance- Increasing social media followers across Facebook and Twitter by > 35%
2011 - 2013
~2 yrs
Label Executive (Marketing)
2008 - 2011
~3 yrs
Pr & Advertising
2005 - 2008
~3 yrs
2 education records
Fristene Whang education
Bachelor Degree, Communication (Mass Communication)
Diploma, Mass Communication
FAQ
Frequently asked questions about Fristene Whang
Quick answers generated from the profile data available on this page.
What company does Fristene Whang work for?
Fristene Whang works for Playchain.
What is Fristene Whang's role at Playchain?
Fristene Whang is listed as CGO at Playchain.
Where is Fristene Whang based?
Fristene Whang is based in Singapore while working with Playchain.
What companies has Fristene Whang worked for?
Fristene Whang has worked for Playchain, Ferne Health, Kkday, Ps.Cafe (Ps Gourmet), and Singapore Flyer (Straco Leisure).
How can I contact Fristene Whang?
You can use AeroLeads to view verified contact signals for Fristene Whang at Playchain, including work email, phone, and LinkedIn data when available.
What schools did Fristene Whang attend?
Fristene Whang holds Bachelor Degree, Communication (Mass Communication) from Rmit University.
What skills is Fristene Whang known for?
Fristene Whang is listed with skills including Media Relations, Public Relations, Social Media, Event Management, Digital Marketing, Advertising, Music, and Social Media Marketing.
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