Digital Marketing Specialist
CurrentSampoerna Mobile Banking is an application for Bank Sahabat Sampoerna customers to conduct banking activities, from online registration for savings, and deposit placement, to daily transactions.- Align with the Fintech Marketing Manager to create & plan marketing strategy on digital that focus to increase number of account- Execute day-to-day task of launching digital promotion on various channel (MailChimp, Meta, Google, YouTube, TikTok)- Align with MIS team to report digital marketing performance both weekly and monthly- Do the improvement and planning for the next strategy on digital side- Build a partnership strategy with other brand and digital media to create digital activation- Creating, monitoring, budgeting and optimizing Google Ads Campaigns using Google Ads, Looker Studio, Google Analytics, Keyword PlannerAs a digital marketing specialist, my primary objective is to effectively promote the app and drive conversions to installations. In pursuit of this goal, I frequently present my analytics deck not only to managers but also to higher-level executives, including group heads. This involves meticulous analysis of user data, campaign performance metrics, and market trends to tailor strategies that optimize app visibility and encourage user engagement.