• Developed and institutionalized deep-dive business and financial analysis framework for KFC Philippines’ Head Office and nationwide store network. • Institutionalized the Corporate Planning Department of SM Shopping Center Management Corporation (SM Supermalls) by developing Vision/Mission, Organization Structure, Scope and Interdependencies with other Groups, Idea Generation Framework, Strategic Business Thrusts, and Corporate Planning Cycle. • Awarded one of Petron’s Ten Outstanding Employees of 2008.• Appointed by Petron Top Management to lead various Merger and Acquisition (M&A) strategy teams involving petroleum business expansion in Southeast Asia and Guam; and potential acquisition of local petroleum players.• Held senior management position under Petron’s National Sales Division, managing two teams: Business Planning Team and Operational Planning Team.• Aided in the development of strategic business initiatives aimed at maintaining market leadership while maximizing profitability.• Handled the operational planning needs of the various Trades/BUs through synergies with the Supply Chain Committee (SCM) that tracks product availability and logistical health.• Designed and institutionalized market planning framework and tools, and provided Petron’s various business units with Industry trends and business scenarios to facilitate grassroots planning.• Performed economic evaluation of investment proposals (i.e., Service Station construction) as well as post-facto evaluation of sales/marketing programs.• Actively led several Task Force comprised of managers & planners involving topics such as credit incentive program for Petron Area Sales Executives (ASEs), implementation/roll-out of POS systems at service stations, Optimal Market Share, Petroleum Smuggling, Managing New Players and Marketing’s response to Refinery MasterPlan.Core: Demand Planning/Forecasting; Business Planning; Strategy Formulation; Business Economics; Capital Investment Analysis