Fritz Desir πŸ‡­πŸ‡ΉπŸ‡¬πŸ‡Ύ
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Fritz Desir πŸ‡­πŸ‡ΉπŸ‡¬πŸ‡Ύ Email & Phone Number

Using AI + design to help companies & teams 2-3x themselves to realize value over hype | AWSM LABS Partner | AWSM SCTY Founder & Member | ex-BCG, McKinsey & IBM at AWSM LABS
Location: New York City Metropolitan Area, United States, United States 23 work roles 3 schools
1 work email found @rapp.com 16 phones found area 917, 646, 310, 212, and 718 LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Work email f****@rapp.com
Direct phone (917) ***-****
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Role
Using AI + design to help companies & teams 2-3x themselves to realize value over hype | AWSM LABS Partner | AWSM SCTY Founder & Member | ex-BCG, McKinsey & IBM
Location
New York City Metropolitan Area, United States, United States

Who is Fritz Desir πŸ‡­πŸ‡ΉπŸ‡¬πŸ‡Ύ? Overview

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Fritz Desir πŸ‡­πŸ‡ΉπŸ‡¬πŸ‡Ύ is listed as Using AI + design to help companies & teams 2-3x themselves to realize value over hype | AWSM LABS Partner | AWSM SCTY Founder & Member | ex-BCG, McKinsey & IBM at AWSM LABS, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at rapp.com, phone signal with area code 917, 646, 310, 212, 718, and a matched LinkedIn profile for Fritz Desir πŸ‡­πŸ‡ΉπŸ‡¬πŸ‡Ύ.

Fritz Desir πŸ‡­πŸ‡ΉπŸ‡¬πŸ‡Ύ previously worked as Founding Partner at Awsm Labs and Founder / Executive Director at Awsm Labs. Fritz Desir πŸ‡­πŸ‡ΉπŸ‡¬πŸ‡Ύ holds Psychology from City University Of New York-York College.

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Email format at AWSM LABS

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{first}.{last}@rapp.com
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AeroLeads found 1 current-domain work email signal for Fritz Desir πŸ‡­πŸ‡ΉπŸ‡¬πŸ‡Ύ. Compare company email patterns before reaching out.

Profile bio

About Fritz Desir πŸ‡­πŸ‡ΉπŸ‡¬πŸ‡Ύ

Operating for the last two decades as an experience designer and product strategist I focus on crafting digital solutions that realize new futures capable of positively impacting industry and humanity which I currently do now as Founding Partner at AWSM VC, an AI-first venture consultancy and AWSM SCTY a membership community focused on advancing high-quality venturing across the PoC innovation stack. Throughout my career, my goal has always been to help colleagues to think broadly, design thoughtfully and work practically--to make disruptive products or services. Outputs from this work takes various forms enhanced in the age of AI such as: venture idea sourcing, value proposition design, experience strategy creation, persona and user modeling, journey map creation, collaborative design sessions & innovation workshops, feature scoping, prototyping and product validation... if any of the above resonate as current challenges for you & your organization, please get in touch. Affiliations: Member of the Information Architecture Institute (http://iainstitute.org/en/), User Experience Professionals Association, NY Chapter (http://nycuxpa.org) and the Interaction Design Association (http://www.ixda.org)Though busy I'd still love to connect with like minded individuals especially if you are (or aim to be) a diverse professional in tech, feel free to follow me @fritzism on Twitter (sorry will never call it X).Specialties: Experience strategy, Product management, Product strategy, Experience design, Interaction design, Information architecture, Prototyping and Service design

Listed skills include User Experience, Digital Strategy, Information Architecture, Interaction Design, and 22 others.

Current workplace

Fritz Desir πŸ‡­πŸ‡ΉπŸ‡¬πŸ‡Ύ's current company

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AWSM LABS
Awsm Labs
Using AI + design to help companies & teams 2-3x themselves to realize value over hype | AWSM LABS Partner | AWSM SCTY Founder & Member | ex-BCG, McKinsey & IBM
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23 roles

Fritz Desir πŸ‡­πŸ‡ΉπŸ‡¬πŸ‡Ύ work experience

A career timeline built from the work history available for this profile.

Founding Partner

Current

At AWSM (β€œawesome”), a venture consultancy & design studio, I drive the practice, processes and people focused on designing high growth ventures capable of generating significant levels of financial and social impact in a systematic and repeatable way.

May 2022 - Present

Founder / Executive Director

Created AWSM (β€œawesome”) as a newly-formed venture school, membership organization for underrepresented, impact-oriented founders (and allies). Responsible for leadership, strategic direction, and optimizing for empowerment.AWSM was born with the mission of realizing a world that works for more people, "A World Serving Many"--using design & technology as.

Feb 2020 - Jun 2022

Co-Founder, Us Lead

Current

Formed and developing AWSM SCTY ("awesome society") as a new non-profit organization focused on advancing the capability and impact communities of color can have within the innovation economy explicitly as founders, funders and facilitators. Supporting not only early-stage but critical growth stages of development (Series A and above). We believe by.

Jan 2024 - Present

Co-Founder, Head Of Product

Led a design-led, AI-enabled vision for the future of healthcare, one that is clearer, safer and smarter for all to improve aging in place for the ones we love as well as ourselves. We believe by reimagining the circle of care and expanding what a healthcare "proxy" can be to include not only seniors and providers but to include expert navigators.

Jun 2020 - Aug 2024

Black Venture Institute Fellow / Cohort 5

Palo Alto, CA, US

Black Venture Institute is a curriculum-based program dedicated to teaching Black operators the foundational elements to become angel and venture investors. It is both a virtual course hosted by the Berkeley Haas School of Business in partnership with Berkeley Executive Education and an ongoing community. The program enables fellows to gain access to.

Mar 2023 - Jan 2024

Principal / Associate Director, Design - Boston Consulting Group (Bcg Platinion)

Boston, Massachusetts, US

Focused on using design and technology as levers for growth.

May 2020 - Jun 2021

Design & Strategy Director / Solution Leader, Fuel By Mckinsey

US

Utilizing a combination of design, technology and industry expertise Fuel by McKinsey identifies and drive value creation across the entire technology startup ecosystem (founders, funders and corporates). Specifically Fritz leads FUEL Ignition, a global program operating in over 40 cities which helps McKinsey strengthen its impact within early stage.

Apr 2018 - Feb 2020

Experience Design Director, Mckinsey Digital Labs

US

Helping world-class organizations solve business problems, create impact and deepen engagement using a combination of design, education and technology.

Oct 2016 - Apr 2018

Local Leader

US

Worked to keep the Interaction Design Association (IxDA) useful, relevant and meaningful for current (and potential) members primarily concerning programs and program sponsorship.

Jun 2009 - Mar 2018

Partner / Founder / Experience Strategy & Design Lead

Mate

MATE was an experience strategy + design consultancy founded by myself and some truly good colleagues. We worked with agencies and brands to facilitate, accelerate and realize digital ideas that have value using experience design as the lens. Combining design research & prototyping, ideation workshops/hackathons and validation services (i.e., UX/CX audits).

Oct 2014 - Oct 2016

Experience Strategy Director (Contract)

Boston, MA, US

Was brought in to help to support the Experience strategy practice. Led along with some truly talented individuals implementation of an agile, human-centered design process to drive transformation at one of the world's largest payment processors. My time there included developing (digital) value propositions for various products now in market as well as.

Apr 2016 - Jul 2016

Founder / Executive Producer

Delve

DELVE is a 1-2 day education event which uses the concept of β€œmasterclass"​ (as opposed to conference) to help digital professionals quickly immerse and aid learning. Geared towards individuals and groups working in the design and technology industry we help intermediate-level skilled professionals advance to the next level. Typically, featuring 10-12.

Jun 2009 - Oct 2015

Experience Design Lead (Contract)

Armonk, NY, US

Providing direction and leading the experience design effort for global client smartwatch application. Led app map creation, wireframe development guided feature set creation on the design. Also led the information architecture (navigation design, wireframe design) and interaction design activities on the project.

Nov 2014 - Feb 2015

Svp, Head Of Experience Planning

New York, NY, US

Working with a team of wicked smart people helping to define experiences that are engaging and meaningful for humans while possessing intelligent, holistic value for brands. Experience-centered + tech-laden, transforming planning from what was then to what's now and more importantly what's next. These are great times.

Dec 2012 - May 2014

Vp/Gd, Head Of Experience Design

Boston, Massachusetts, US

Making technology do all it can for brands + humans along with the help of a really earnest, creative team of designers.

Jul 2012 - Nov 2012

Adjunct Faculty Member

New York, NY, US

Developed and taught two courses:Examining Social Media Networks for Marketing ValueConsists of during a thorough analysis of the various best (and worst) practices involved in using social networks (Myspace, Facebook, Bebo, Gather, LinkedIN, Youtube, etc.) to achieve branding and marketing initiatives.Leveraging User Experience to Create Lasting Brand.

Nov 2007 - Nov 2012

Director, Experience Planning, Mobile & Emerging Platforms

Mobilebehavior (A Division Of Tribal Ddb)

Help clients identify and fully execute against experience design opportunities present in the mobile channel.

Jun 2011 - Jun 2012

Director, Experience Strategy & Architecture

London, GB

Crafting process + iterating a framework for the design of thoughtful interactive experiences---experiences that resonate with brands and please the rest of us (and yes you can thank me later).

May 2011 - Jun 2012

Creative Director, Experience Design

New York, NY, US

Together with a smart group of people I work to marry design with strategy with technology to make things that make things better for brands and for humans. Period.

Jan 2011 - May 2011

Director, Experience Design

New York, NY, US

Operating as part strategist, part facilitator, part designer to ensure the end (digital) product meets current and future needs of both brand and user. Yay!

Nov 2009 - Jan 2011

Founder, Chief Experience Officer, Partner

Fluency

Web design and development firm focused on serving progressive arts and entertainment organizations. Clients included BET, Nickelodeon, HBO, Columbia Pictures, Apollo Theater, Studio Museum in Harlem and others. Great experience started when the question... "so, why do we need a website?!?" was a real question.

Sep 2001 - Dec 2009

Founder Ceo

Biguse.Com

Led startup focused on being the first online concierge service, providing a digital place to handle real life online (i.e., ordering groceries, education, maid service, watching video, etc.) with a single user name and password. 2nd startup, went the furthest, amazing learning, ultimately too early.

May 1997 - Apr 2001
3 education records

Fritz Desir πŸ‡­πŸ‡ΉπŸ‡¬πŸ‡Ύ education

Psychology

City University Of New York-York College

Liberal Arts

State University Of New York-Canton

Curriculum For Living

Landmark
FAQ

Frequently asked questions about Fritz Desir πŸ‡­πŸ‡ΉπŸ‡¬πŸ‡Ύ

Quick answers generated from the profile data available on this page.

What company does Fritz Desir πŸ‡­πŸ‡ΉπŸ‡¬πŸ‡Ύ work for?

Fritz Desir πŸ‡­πŸ‡ΉπŸ‡¬πŸ‡Ύ works for AWSM LABS.

What is Fritz Desir πŸ‡­πŸ‡ΉπŸ‡¬πŸ‡Ύ's role at AWSM LABS?

Fritz Desir πŸ‡­πŸ‡ΉπŸ‡¬πŸ‡Ύ is listed as Using AI + design to help companies & teams 2-3x themselves to realize value over hype | AWSM LABS Partner | AWSM SCTY Founder & Member | ex-BCG, McKinsey & IBM at AWSM LABS.

What is Fritz Desir πŸ‡­πŸ‡ΉπŸ‡¬πŸ‡Ύ's email address?

AeroLeads has found 1 work email signal at @rapp.com for Fritz Desir πŸ‡­πŸ‡ΉπŸ‡¬πŸ‡Ύ at AWSM LABS.

What is Fritz Desir πŸ‡­πŸ‡ΉπŸ‡¬πŸ‡Ύ's phone number?

AeroLeads has found 16 phone signal(s) with area code 917, 646, 310, 212, 718 for Fritz Desir πŸ‡­πŸ‡ΉπŸ‡¬πŸ‡Ύ at AWSM LABS.

Where is Fritz Desir πŸ‡­πŸ‡ΉπŸ‡¬πŸ‡Ύ based?

Fritz Desir πŸ‡­πŸ‡ΉπŸ‡¬πŸ‡Ύ is based in New York City Metropolitan Area, United States, United States while working with AWSM LABS.

What companies has Fritz Desir πŸ‡­πŸ‡ΉπŸ‡¬πŸ‡Ύ worked for?

Fritz Desir πŸ‡­πŸ‡ΉπŸ‡¬πŸ‡Ύ has worked for Awsm Labs, Awsm Scty, Proxie Health, Blck Vc, and Boston Consulting Group (Bcg).

How can I contact Fritz Desir πŸ‡­πŸ‡ΉπŸ‡¬πŸ‡Ύ?

You can use AeroLeads to view verified contact signals for Fritz Desir πŸ‡­πŸ‡ΉπŸ‡¬πŸ‡Ύ at AWSM LABS, including work email, phone, and LinkedIn data when available.

What schools did Fritz Desir πŸ‡­πŸ‡ΉπŸ‡¬πŸ‡Ύ attend?

Fritz Desir πŸ‡­πŸ‡ΉπŸ‡¬πŸ‡Ύ holds Psychology from City University Of New York-York College.

What skills is Fritz Desir πŸ‡­πŸ‡ΉπŸ‡¬πŸ‡Ύ known for?

Fritz Desir πŸ‡­πŸ‡ΉπŸ‡¬πŸ‡Ύ is listed with skills including User Experience, Digital Strategy, Information Architecture, Interaction Design, Mobile Devices, Strategy, Digital Marketing, and Experience Design.

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