Fritz Desir ππΉπ¬πΎ Email and Phone Number
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Operating for the last two decades as an experience designer and product strategist I focus on crafting digital solutions that realize new futures capable of positively impacting industry and humanity which I currently do now as Founding Partner at AWSM VC, an AI-first venture consultancy and AWSM SCTY a membership community focused on advancing high-quality venturing across the PoC innovation stack. Throughout my career, my goal has always been to help colleagues to think broadly, design thoughtfully and work practically--to make disruptive products or services. Outputs from this work takes various forms enhanced in the age of AI such as: venture idea sourcing, value proposition design, experience strategy creation, persona and user modeling, journey map creation, collaborative design sessions & innovation workshops, feature scoping, prototyping and product validation... if any of the above resonate as current challenges for you & your organization, please get in touch. Affiliations: Member of the Information Architecture Institute (http://iainstitute.org/en/), User Experience Professionals Association, NY Chapter (http://nycuxpa.org) and the Interaction Design Association (http://www.ixda.org)Though busy I'd still love to connect with like minded individuals especially if you are (or aim to be) a diverse professional in tech, feel free to follow me @fritzism on Twitter (sorry will never call it X).Specialties: Experience strategy, Product management, Product strategy, Experience design, Interaction design, Information architecture, Prototyping and Service design
Awsm Labs
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Founding PartnerAwsm Labs May 2022 - PresentAt AWSM (βawesomeβ), a venture consultancy & design studio, I drive the practice, processes and people focused on designing high growth ventures capable of generating significant levels of financial and social impact in a systematic and repeatable way.
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Founder / Executive DirectorAwsm Labs Feb 2020 - Jun 2022Created AWSM (βawesomeβ) as a newly-formed venture school, membership organization for underrepresented, impact-oriented founders (and allies). Responsible for leadership, strategic direction, and optimizing for empowerment.AWSM was born with the mission of realizing a world that works for more people, "A World Serving Many"--using design & technology as levers, this is our why. Providing "A Way to Startup Masteryβ is the how.As social venture designers, AWSM empowers and enables a new generation of emerging founders AND operators to use design, data, digital and diversity as forces to realize impact---both social & financial.Happy to collaborate with any and all who are similarly inclined. More at www.awsm.vc
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Co-Founder, Us LeadAwsm Scty Jan 2024 - PresentFormed and developing AWSM SCTY ("awesome society") as a new non-profit organization focused on advancing the capability and impact communities of color can have within the innovation economy explicitly as founders, funders and facilitators. Supporting not only early-stage but critical growth stages of development (Series A and above). We believe by creating continuous, focused connectivity throughout the entire BIPoC innovation stack from founder, investor, SME, academician and executive we can create higher quality pathways to advance one another through our shared networks and knowledge. Join us - https://www.awsmscty.org -
Co-Founder, Head Of ProductProxie Health Jun 2020 - Aug 2024Led a design-led, AI-enabled vision for the future of healthcare, one that is clearer, safer and smarter for all to improve aging in place for the ones we love as well as ourselves. We believe by reimagining the circle of care and expanding what a healthcare "proxy" can be to include not only seniors and providers but to include expert navigators, families, curated content and machine learning we aim to make smart aging-in-place a reality for every single elder throughout the United States (to start). -
Black Venture Institute Fellow / Cohort 5Blck Vc Mar 2023 - Jan 2024Palo Alto, Ca, UsBlack Venture Institute is a curriculum-based program dedicated to teaching Black operators the foundational elements to become angel and venture investors. It is both a virtual course hosted by the Berkeley Haas School of Business in partnership with Berkeley Executive Education and an ongoing community. The program enables fellows to gain access to experienced, successful investors and learn the foundations of investing, including what investors look for, how to structure deals, and how to contribute as a board member or observer. -
Na Head Of Strategic Design; Associate DirectorBoston Consulting Group (Bcg) Jun 2021 - Jun 2022Boston, Massachusetts, Us -
Principal / Associate Director, Design - Boston Consulting Group (Bcg Platinion)Boston Consulting Group (Bcg) May 2020 - Jun 2021Boston, Massachusetts, UsFocused on using design and technology as levers for growth.
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Design & Strategy Director / Solution Leader, Fuel By MckinseyMckinsey & Company Apr 2018 - Feb 2020UsUtilizing a combination of design, technology and industry expertise Fuel by McKinsey identifies and drive value creation across the entire technology startup ecosystem (founders, funders and corporates). Specifically Fritz leads FUEL Ignition, a global program operating in over 40 cities which helps McKinsey strengthen its impact within early stage startup landscape (from seed to Series A) Leveraging the above, Fritz uses the best of what McKinsey offers to be the critical partner in navigating the ever evolving startup landscape. -
Experience Design Director, Mckinsey Digital LabsMckinsey & Company Oct 2016 - Apr 2018UsHelping world-class organizations solve business problems, create impact and deepen engagement using a combination of design, education and technology.
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Local LeaderIxda Jun 2009 - Mar 2018UsWorked to keep the Interaction Design Association (IxDA) useful, relevant and meaningful for current (and potential) members primarily concerning programs and program sponsorship. -
Partner / Founder / Experience Strategy & Design LeadMate Oct 2014 - Oct 2016MATE was an experience strategy + design consultancy founded by myself and some truly good colleagues. We worked with agencies and brands to facilitate, accelerate and realize digital ideas that have value using experience design as the lens. Combining design research & prototyping, ideation workshops/hackathons and validation services (i.e., UX/CX audits) MATE existed to improve digital product/service outcomes. Projects included work for: Aetna/Neocare, Johnson & Johnson, IBM (w/VSA Partners) and Dish Network (w/Havas), Optum (w/Y&R)
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Experience Strategy Director (Contract)Sapient Apr 2016 - Jul 2016Boston, Ma, UsWas brought in to help to support the Experience strategy practice. Led along with some truly talented individuals implementation of an agile, human-centered design process to drive transformation at one of the world's largest payment processors. My time there included developing (digital) value propositions for various products now in market as well as crafting co-creation sessions that included the client, customers and our internal design teams. Great time overall. -
Founder / Executive ProducerDelve Jun 2009 - Oct 2015DELVE is a 1-2 day education event which uses the concept of βmasterclass"β (as opposed to conference) to help digital professionals quickly immerse and aid learning. Geared towards individuals and groups working in the design and technology industry we help intermediate-level skilled professionals advance to the next level. Typically, featuring 10-12 recognized speakers over a 1-2 day period who give talks, presentations and interviews geared at encouraging exchange, driving inspiration and feedback among all engaged in a DELVE session.To see what we're up to: http://www.delveseries.com/ny
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Experience Design Lead (Contract)Ibm Interactive Experience Nov 2014 - Feb 2015Armonk, Ny, UsProviding direction and leading the experience design effort for global client smartwatch application. Led app map creation, wireframe development guided feature set creation on the design. Also led the information architecture (navigation design, wireframe design) and interaction design activities on the project. -
Svp, Head Of Experience PlanningRapp Dec 2012 - May 2014New York, Ny, UsWorking with a team of wicked smart people helping to define experiences that are engaging and meaningful for humans while possessing intelligent, holistic value for brands. Experience-centered + tech-laden, transforming planning from what was then to what's now and more importantly what's next. These are great times. -
Vp/Gd, Head Of Experience DesignDigitas Jul 2012 - Nov 2012Boston, Massachusetts, UsMaking technology do all it can for brands + humans along with the help of a really earnest, creative team of designers. -
Adjunct Faculty MemberNew York University Nov 2007 - Nov 2012New York, Ny, UsDeveloped and taught two courses:Examining Social Media Networks for Marketing ValueConsists of during a thorough analysis of the various best (and worst) practices involved in using social networks (Myspace, Facebook, Bebo, Gather, LinkedIN, Youtube, etc.) to achieve branding and marketing initiatives.Leveraging User Experience to Create Lasting Brand Value Where we examine how brands from Apple to Amazon to Walmart have discovered the value of focusing on the digital user experience--and are using it to differentiate themselves, and win minds and market share.I proposed the origination of this course to NYU which was accepted for the Spring 2010 semester. -
Director, Experience Planning, Mobile & Emerging PlatformsMobilebehavior (A Division Of Tribal Ddb) Jun 2011 - Jun 2012Help clients identify and fully execute against experience design opportunities present in the mobile channel.
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Director, Experience Strategy & ArchitectureTribal Ddb May 2011 - Jun 2012London, GbCrafting process + iterating a framework for the design of thoughtful interactive experiences---experiences that resonate with brands and please the rest of us (and yes you can thank me later). -
Creative Director, Experience DesignRapp Jan 2011 - May 2011New York, Ny, UsTogether with a smart group of people I work to marry design with strategy with technology to make things that make things better for brands and for humans. Period.
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Director, Experience DesignCanvas New York Nov 2009 - Jan 2011New York, Ny, UsOperating as part strategist, part facilitator, part designer to ensure the end (digital) product meets current and future needs of both brand and user. Yay! -
Founder, Chief Experience Officer, PartnerFluency Sep 2001 - Dec 2009Web design and development firm focused on serving progressive arts and entertainment organizations. Clients included BET, Nickelodeon, HBO, Columbia Pictures, Apollo Theater, Studio Museum in Harlem and others. Great experience started when the question... "so, why do we need a website?!?" was a real question.
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Founder CeoBiguse.Com May 1997 - Apr 2001Led startup focused on being the first online concierge service, providing a digital place to handle real life online (i.e., ordering groceries, education, maid service, watching video, etc.) with a single user name and password. 2nd startup, went the furthest, amazing learning, ultimately too early.
Fritz Desir ππΉπ¬πΎ Skills
Fritz Desir ππΉπ¬πΎ Education Details
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City University Of New York-York CollegePsychology -
State University Of New York-CantonLiberal Arts
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LandmarkCurriculum For Living
Frequently Asked Questions about Fritz Desir ππΉπ¬πΎ
What company does Fritz Desir ππΉπ¬πΎ work for?
Fritz Desir ππΉπ¬πΎ works for Awsm Labs
What is Fritz Desir ππΉπ¬πΎ's role at the current company?
Fritz Desir ππΉπ¬πΎ's current role is Using AI + design to help companies & teams 2-3x themselves to realize value over hype | AWSM LABS Partner | AWSM SCTY Founder & Member | ex-BCG, McKinsey & IBM.
What is Fritz Desir ππΉπ¬πΎ's email address?
Fritz Desir ππΉπ¬πΎ's email address is fd****@****ail.com
What is Fritz Desir ππΉπ¬πΎ's direct phone number?
Fritz Desir ππΉπ¬πΎ's direct phone number is +191721*****
What schools did Fritz Desir ππΉπ¬πΎ attend?
Fritz Desir ππΉπ¬πΎ attended City University Of New York-York College, State University Of New York-Canton, Landmark.
What are some of Fritz Desir ππΉπ¬πΎ's interests?
Fritz Desir ππΉπ¬πΎ has interest in Visual Thinking, Experience Planning, Social Media, Service Design, Experience Design And Strategy, Social Interaction Design, Reading And Sketching (Ideas), Graphic Design.
What skills is Fritz Desir ππΉπ¬πΎ known for?
Fritz Desir ππΉπ¬πΎ has skills like User Experience, Digital Strategy, Information Architecture, Interaction Design, Mobile Devices, Strategy, Digital Marketing, Experience Design, Content Strategy, Web Design, User Centered Design, Product Management.
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