Development of strategic market approaches and innovative solutions to enable mid-to-long-range business plans for engagement clients.• Developed subscription application (CDiTrax) and go-to-market strategy for patient care reimbursement, modeled on industry standard Diagnosis Related Group codes for growing field of hospital clinical documentation improvement programs.• Developed Web3 blockchain/decentralization product strategy to disruptively innovate existing electronic health records management systems for the purpose of improving patient care and privacy while eliminating inter-organizational inefficiencies.• Devised PaaS middleware subscription business model to accelerate two-way vendor-client API integration.• Developed multi-access edge computing (MEC) virtualization IaaS model to facilitate IOT business use case implementation through 5G mmWave/broadband network enablement.• Recent clients include Commissions Inc. and Ware2Go.

Responsible for digital customer engagement strategy, innovation and product marketing success across the global core business portfolio.• Managed go-to-market planning for eFulfillment cloud-based B2B logistics SaaS platform (connecting online marketplaces and webstores with UPS fulfillment centers) with blog and video marketing user experience analytics. 5-year organic growth plan of $3+ billion incremental revenue.• Streamlined corporate-wide e-mail marketing process for greater effectiveness and customer responsiveness, entailing 150+ ongoing campaign treatments responsible for $200+ million incremental revenue growth.• Worked with T3 (vendor) to build, test, launch and measure multi-market, multi-channel product marketing campaign targeting 20+million small-to-mid sized shippers, promoting nationwide ground product time-in-transit upgrades.• Led a remote agile SaaS product development team in support of the rollout of UPS Digital Access Program (DAP), leveraging reseller network effects to target revenue growth within the small-to-mid-size business market segment. DAP accounted for the acquisition of over 900 new platform-based merchants and incremental revenue growth of $1.5 billion in its first two years of operation.• Formed a conceptual innovation team responsible for positioning several medium-to-large capex ($10-to-$100 million) projects to senior management in support of corporate transformation goals. Hosted an internal innovation-oriented podcast to inspire marketing staff and recruit concept group participation.

Managed automation of the quarterly Marketing Health Indicators (MHI) reporting process encompassing the totality of UPS core domestic portfolio ($60+ billion revenue).

Developed and managed programs geared toward driving profitable volume growth across business units within the Retail industry vertical, responsible for $8+ billion annual revenue.