- Lead a Data Science Team.- Testing, training and validation machine learning models.- Leveraging Marketing Mix Models (MMM) to optimize campaign budgets and drive higher ROI.- Utilizing AB testings and Synthetic Control testing methodology for evaluating marketing campaign impact and effectiveness.- Tran and test predictive models to provide actionable insights and data-driven recommendations.- Analyzing marketing campaigns to identify growth opportunities and enhance performance.- Development of ideas, analysis, and models for growth hacking strategies.- Ensuring data quality and efficiency through robust data pipelines and reporting dashboards.- Scaling data-driven insights and enhancing reporting capabilities.- Collaborating with cross-functional teams on data engineering initiatives.- Implementing data governance practices for streamlined data management.- Engaging in conferences, online courses, and community knowledge-sharing.- Mentoring and onboarding new team members to foster a collaborative learning environment.

Strategic analysis and advice: attention, follow-up and proposals for the simplification and digitalization of the regulatory framework to facilitate investment in the State of Nuevo León.

-Automation of procedures, data mining, and application of Machine Learning models.-Coordination of projects: improvement and automation of bank processes with teams specialized in data science.

Data science consultant to BBVA bank

-Cross-functional team leadership: leader of teams with different backgrounds and expertise: economics, data science, among others. -PR and consultancy practice: coordination with local and municipal authorities in the application of public policy. Monitoring and consulting about public policy proposals for local authorities.-Public Policy: Design, implementation, and leadership of better regulation policy, monitoring of federal and national public policies, publications of methodologies and indicators to measure the economic impact of regulation and to guide decision making processes.-Regulatory policy: Analysis of the regulatory framework regarding competition and investment.-Engagement and communication: Assertive communication with local authorities to train and apply public policies.-Project management: Design of web application services logic (types of users, permissions, information flows, interfaces).-Data Science/Engineering: Data analysis and exploration, algorithms, consumption of web services (APIs), web scrapping, automation of the process, data pipelines, natural language processing.-Economic Analysis: Analysis of economic databases and indicators, creation, application and monitoring of methodologies to measure the regulatory impact assessment.-International exposition: Training on regulatory policy for public servants in Latin America.

-Data Science/Engineering: Data analysis and exploration, algorithms, consumption of web services (APIs), web scrapping, automation of process, data pipelines, natural language processing.-Follow-up and leadership of projects with different institutions such as the World Bank Group and different agencies of the federal, state and municipal public sphere. -Implementation of the "MEJORA" program and implementation of proposals for administrative reengineering and reforms to the regulatory framework of the agencies. - Implementation of the Everyday Justice project. - Making proposals, based on previous analysis, to modify the regulatory framework in order to enhance economic development in the states. - Participation in the implementation of Special Economic Zones; specifically, in the conceptualization of the regulatory framework that the regions must adopt for the sake of the project. - Participation in the the creation and conceptualization of the State Indicator of Regulatory Improvement (CESSP, USAID). - Regulatory analysis of different legal systems, interpretation of regulations and application of different international tools and practices for regulatory improvement.

-Project analysis: Application of financial models for investment projects, preparation of executive documents aimed at investors, generation of investment and financing proposals.

-Economic analysis: Monitoring of economic indicators, creation of weekly and monthly economic reports that are presented to a group of partners of the Chamber and estimation of the Nuevo León Manufacturing Industry Expectations Indicator.-Public Policy analyst: Generation of information for press releases, presentation of proposals to improve the competitiveness of the industry in the state and analysis, research and synthesis on the different reforms and regulations enacted that impact the industry.-Institutional representation: Generation of press bulletins, investigation of topics of interest.