F. Robb Caster Email & Phone Number

Stamford, Ct, Us

Arvada, Colorado, Us

Serves as the Chief Operating Officer for Manos Soap Co., a popular and unique skin care and beauty company founded by my grandmother and mother. The company was originally established in 1940 in Brooklyn, NY by my grandmother, C. Kay Manos (Pantzis), who was passionate about creating handcrafted facial and body care products using clean, plant-based ingredients inspired by her travels to the Greek Isles. Today, the company continues to create skin care products that are pure and simple, free from fragrances, sulfate, paraben, phthalate, gluten, and palm oils, while maintaining the inspiration behind its inception. Manos Soap Co. is a Certified B Corp, Leaping Bunny Certified, EWG Verified and Women-Owned, reflecting our commitment to ethical and sustainable practices.

Englewood, Colorado, Us

As the Chief Marketing Officer, work closely with partners as a brand strategist, lead generation expert, and marketing producer for the B2C market at Larson Larimer Schneider. Responsibilities include developing and maintaining the lead-to-case-to-settlement pipeline and projections, as well as scoping and managing budgets and schedules in the legal industry. While negotiate, analyze, and implement all internet-based marketing strategies, branding initiatives, and outreach efforts within the local community. Since 2004, Larson Larimer Schneider has been a SuperLawyers certified personal injury legal practice specializing in the Metro Denver area.• Provides execution of all marketing, public relations and communications in the personal injury industry, while rebuilding their online presence from website, contact form allocations and Google AdWords localize campaigns • Increases the lead generation channels and inquiries through the website by 75% within the peak season• Creates reporting structure for online marketing platforms (PPC, SEO, social media and competitor analytics) to monitor marketing channels in the personal injury space, along with reducing their marketing budget by 50%• Specializes in multi-channel marketing plans that target segments effectively, online, and social media channels

Blanca, Colorado, Us

Served as the Chief Marketing Officer and a leader in brand strategy, sales generation, and marketing production for a USDA Certified Organic Industrial Farm specializing in hemp in Colorado, was responsible for developing sales projections and scoping in the hemp industry. Manage budgets and schedules according to best practices and negotiate, analyze, and implement all sales, branding, and marketing tasks with the local farm owners' leadership. Additionally, worked with SunnyLab, the B2C model for Sunny CBD Oil related products owned by Bomar Agra Estates.• Provided rebranded and execution of all marketing, public relations and communications in the hemp industry• Managed new sales leads and lead inquiries for commercial (B2B clients) and increased by $3M+ total• Created marketing platforms (PPC, SEO avenues) so they were on the 1st page of Google for high traffic keywords• Specialized in multi-channel marketing plans that reach target segments effectively, online, print, and social media

Denver, Co, Us

Served as the Chief Marketing Officer and a leader in operations and management, was responsible for overseeing marketing operations for social media, public relations, and lead generation, including third-party management, online site improvements, service agreements, and inbound marketing projects. Negotiated, analyzed, and implemented all marketing tasks for the events & marketing manager, marketing events coordinator, and digital marketing specialist. Through my leadership, to drive successful marketing campaigns and improve the overall effectiveness of our marketing operations.• Provided redesign and execution of all marketing, public relations and communications• Managed new and existing branding standards for commercial (B2B clients) with sales team• Created reporting structure for online marketing platforms (PPC, SEO, social media and competitor analytics)• Specialized in multi-channel marketing plans that reach target segments effectively, online, print, and social media• Assisted in increasing lead generation on online portals by 100%, totaling $1M+ in new revenue a month• Implemented and presenting marketing concepts to CEO, Rich “Raz” Razgaitis and to VP Operations, Chris Liccardi along with Sales, Operations and Events teams

Stamford, Connecticut, Us

Served as the Vice President of Marketing, for a real estate development firm by providing leadership as a marketing producer and manufacturer, directing marketing operations including vendor management, issue resolution, online site improvements, service agreements, and inbound marketing projects. Maintained responsibility for developing project scopes, budgets, and schedules according to best practices, and negotiated, analyzed, and implemented all marketing tasks. By identifying areas of opportunity was able to successfully implement strategies for both efficiency and improvement, ultimately driving the success of our marketing efforts.• Provided design and execution of all marketing, branding, public relations and communications in the multifamily residential sector saving $500K• Managed new and existing branding standards for office, residential, retail and marina development projects• Created branding for new residential for over 5K apartments growing occupancy levels from 88% to 97% across 3 years• Specialized in multi-channel marketing plans that reach target segments effectively, online, print, and social media• Exited five apartment buildings in the Harbor Point development in the city’s South End for approximately $400 million• Implemented and presenting marketing concepts to CEO, Carl Kuehner and reports to COO, Ted Ferrarone

As the Founder, served as Chief Strategy Officer working with for a branding and marketing agency on strategy implementation to project completion-maintained thresholds of project management. Responsibility for exclusively structuring over $10M+ in development sales generation. Identified any issues by running reports to analyze project data, guaranteeing timelines were within clients’ parameters. Processed and analyzed employee journal entries affecting projects task P&L. Partnered with various employees to ensure specific task related to payments were processed timely.• Performed a multi-functional role, assisting and managing projects from brand standards to project management • Managed projects from brand development efforts across numerous industries such as J.Crew, Nike and Crain’s• Implemented logo identities, website design & compositions, front-end, back-end programming, along with search engine marketing using CPC, CPM, CPA analyst and social media marketing• Specialized in conceptual development to evolve the brand for design, strategic brand positioning, branding development• Developed new process to pay non-exempt employees bi-weekly, saving $50K in processing fees and resources

Provided leadership as Chief Executive Officer responsible for managing online dating platform from development, functionality and KPI program departments for this dating portal. Directed daily operations, including vendor management, issue resolution, price negotiations, site improvements, service agreements and capital projects.• Performed a multifunctional role managing an internet start-up online dating service with $500k from a venture firm• Conducted visionary leader from logo identity, web development, television production• Directed teams on search engine marketing using CPC, CPM, CPA analyst and social media marketing• Exited due to Match.com/ IAC (InterActiveCorp)

Cupertino, California, Us

Served as the Brand Director developed sales projections, branding initiatives, on-site retail implementation and continuous business relationship with upcoming Apple products and initial iPhone launch during Steve Job's era. Created in-store visual display models for retail team for entrance store presence. Direct daily operations, including vendor, design management & storyboard concepts.• Lead strategy/creative of integrated, global marketing campaigns and product launches for services• Managed $5M in capital and expense spending patterns, adjust for variances, communicate findings to management• Created the execution of in-store experiences geared towards businesses for in-store visual design and merchandising• Directed the store development and execution team from Vice President of Retail Operations, Ron Johnson

New York, New York, Us

Served as the Brand Coordinator developed performance for digital channels for domestic markets including social media, paid search, affiliates and display. Analyze direct marketing on a daily, weekly and monthly basis to cover incremental opportunities. Report to high level senior management on results and best practices.• Managed a budget of $500k to drive digital revenue from customers across social media, paid search & display marketing • Implemented content for new marketing strategies and launches while partnering with brand marketing department • Recommended customer insights to drive successful digital and offline strategies by measuring ROI and session KPIs

Los Gatos, Ca, Us

Served as the Marketing Manager for Worldwide Marketing department and media strategy management and go-to-market execution for Netflix in the United States, Canada, Australia, New Zealand. Adapting and complementing global campaigns and social strategies to increase their cultural and local relevance.• Conducted partnering with marketing and PR counterparts to build cross-functional campaigns and strategies• Managed budgets for agency retainers, stunts, other campaign tactics like influencer outreach & social creator programs• Implemented best practices to build site back from 15 to 40 original shows and increase production by 50% at site

Denver, Colorado, Us

Served as the Marketing Manager for the Marketing department and media strategy management for Blockbuster. Work cross-functionally with regional, PR, social and product teams to lead strategically-driven campaigns that integrate Blockbuster content to drive acquisition, raise Brand awareness and build moments of public joy.

Computer Science

Business Administration, Legal Studies