Pletly is a HIPAA-compliant and AI-powered care coordination platform for people with different cognitive issues and challenges. We provide a single source of information for professional caregivers, family, service providers, and educators who support people with special needs. Pletly bridges the gap between all caregivers inside a care team through streamlined communication and easy access to the information that is vital to provide high quality care. We are a socially responsible company that delivers social return on investment with high impact to the lives of both care givers and care receivers.

We serve startups and SMBs ranging from health tech to fin tech looking for immediate and actionable market entry advisory -- without having to deplete their funds. Our ecosystems and network of industry experts extend throughout the Northeastern U.S.A. and Canada, and are connected to the startup communities in Norway. We are ready to assist you with services fit to wherever you are in your entrepreneurial journey.

Led the development and roll-out of B2B strategy and global partnerships for mobile safety app designed to prevent, handle and document crime, violence, and sexual assaults, reduce response time and improve outcomes.

Led execution of more than 20 projects for delivery of API-driven integration solutions to 10 large strategic manufacturing and technology program partners. Teamed with business owners, sales managers, business analysts, engineers and leadership to foster effective cross-team collaboration. Drove testing and enabled efficient delivery of product enhancement using agile methodologies, improving the overall customer and team member experiences and efficiencies.✔ Successfully balanced client requirements with company objectives and exercised strong leadership in securing that customer’s voice was heard, guiding stakeholders and Scrum teams; developing / refining detailed user stories to ensure all backlog items were clearly described and prioritized. ✔ Ensured adherence to continuous improvement practices driven by goal setting / tracking (OKRs) / customer feedback loop; focused on enhancing onboarding / developer experience, including development of API hub for technical documentation and release notes to foster collaboration between departments and drive initiatives to completion through accountability.✔ Successfully influenced IT priorities and investments, demonstrating how to realize value from APIs as an evangelist for a product-centric vision, through development of a standardized, corporate-wide API library as building blocks for the company’s entry into the digital economy.

Managed digital projects for large manufacturing and technology players in the market, as well as prominent financial institutions in the United States. ✔ Coordinated technical development, testing, release and user support for web and mobile applications in strong partnership with cross functional teams in Europe and the U.S. ✔ Initiated piloting and early adaptation of new electronic workflow tools to help transform company towards paperless financing. Through workshops and pilots, secured funding for what today has grown to become one of the top company-wide technology initiatives. ✔ Led effort to help sales and marketing staff analyze data for business insights to gain better understanding of customer behavior and to drive competitive differentiation.

Led development of global marketing communications and eCommerce strategies. As the architect of internal and external teams, I revitalized the brand position. ✔ Improved CRM tools and customer analytics, enabling the sales teams to service their customers more efficiently. Effectively supported these initiatives through organizing workshops, surveys and market analyses. ✔ Developed company-wide strategy, business case and implementation plan for the WebSphere Portal to improve online ordering capabilities. ✔ Demonstrated how to improve operability, reduce customer service and IT costs and increase customer satisfaction.

I was accountable for driving IT-based solutions for improvement in overall business performance, cost reduction, and customer relationship enhancement. Following the acquisition of a European company, I converted marketing collateral into one unified, global brand, and integrated three disparate business units into a common web presence with enhanced functionality.✔ Transforming divisional websites into vehicles for driving lead generation and business revenue, I pioneered SEO and SEM techniques achieving a 30% increase in website visitors.✔ Recognized with the 2004 Vignette Efficiency Award, I unified 6 websites onto a web content management platform.✔ Automated content management, publishing, eCommerce, and online call center activities, thereby maintaining an effective business unit presence and service level with fewer and less costly resources.✔ In 2003, FMC received the highest rating in the “Online Customer Respect” study of US chemical companies as a result of our online initiatives.

In this role I helped develop a new corporate identity program for the Biomedical division and developed communications programs targeting government and public opinion leaders. This included full editorial responsibility for company publications and periodicals. In addition, I planned and coordinated seminars, sponsorship events, and participation in European trade shows and symposia. This outreach served to strengthen our customer and reseller relationships.✔ Development of employee team building and training programs.✔ Authored and orchestrated a web business strategy subsequently used as a model for other business units.