Marc Frochtzweig Email & Phone Number

San Francisco, Ca, Us

San Francisco, California, Us

Manage strategy and execution for growth, performance marketing, SEO, social media, CRM, and sales support for the company’s B2C2B and B2B platforms.

San Mateo, California, Us

Achieved over 40% year-over-year growth over the last 5 years, leading to a Dec 2019 acquisition.Generated over 25M members with increased reengagement rates of 34% through marketing outreach and product personalization.Increased outbound communications 58% (13M to 20M per week), channel revenue 50%, and overall revenue 8%; audience expansion, increased campaigns, segmentation, and personalization with no loss of deliverability.Developed personalization product and marketing strategy; identified key audiences leading to 1:1 content recommendations and personalization via on/offsite communication. Increased revenue 5% with website rebranding; developed messaging for primary segments and modernized the site design and palette. Oversaw machine learning testing platform and integration, optimizing messaging, and product affinities for users and customers.Managed 6-person product marketing team and 2-person analytics team to create dashboards and reports identifying opportunities for growth and retention. Managed $5M marketing budget; increased return on advertising spend 60% by testing creative ads, landing pages, funnel optimization, and segmentation. Increased retention and net promoter scores through customer success team management.

San Mateo, California, Us

Developed Education.com Plus, a premium subscription product that marked the company’s first foray into e-commerce and subscription products, generating 35% of the company’s revenue in 2014 and 95% of current revenue. The product pivoted the company’s focus and turned it profitable.Built out Brainzy, Education.com’s second subscription product. Brainzy is a comprehensive fun and educational learning game system for kids from Preschool through 5th grade that teaches core concepts in Math and Reading, available cross-platform.Created Education.com’s video product, which contributed 20% of 2011 and 2012 revenue. This product was developed rapidly with quick feature enhancements and optimization. Owned the product roadmap of Education.com with a focus on revenue, registration and engagement. Priorities guided by analytics as well as consumer need with an emphasis placed on quality. Presented product strategy and vision to the board, company, and team members. Worked closely with all business units to define the product and execute on strategy. Implemented agile/lean product development processes into the build cycle to boost engineering velocity, product visibility, and customer satisfaction.Incorporated A/B testing into the site and across email to boost revenue funnels (greater than 10X for Education.com Premium) as well as optimize the effectiveness of key initiatives.

Us

Managed the Product Development, Design, and Content Programming teams of Mevio, a social media web site. Oversaw team of video editors for internally produced shows.Worked for the CEO and with Engineering, Business Development, Sales, and Marketing departments to define and refine the product. Presented the product and company vision to the board and to key VC investors while seeking funding.Owned the product roadmap to meet both customer and business needs, creating new products and features, improving the existing lineup and phasing out obsolete features. Developed and managed viral testing tools, and measured related features to optimize audience registration and engagement.Implemented agile development processes into the build cycle.Created PodShow’s IPTV product and integrated in-house and exclusive productions into TiVo, Nokia, and other key distributors.

Owned the product roadmap of Tagged, a teenage social networking and media site and worked closely with business units to define product features.Increased the registered users of the site from 5,000 to more than 2 million in less than a year and turned the site viral with measured exponential growth.Designed a series of multivariate testing across successive generations of users to optimize product pages and features, and user communication to increase virality. Managed a team of producers, graphic designers, and coders to launch product features and execute on the product roadmap.Developed strategic content partnerships with leading major media companies including New Line Cinema, Paramount Pictures, Warner Brothers Records, Columbia Records and the Sony/BMG music group, Atlantic Records, Interscope Geffen A&M group, Capitol Records, Spin/Vibe magazines, and Emusic.

Us

Managed the art and editorial development and flow for RedHerring.com. Set and enforced deadlines of all editorial. Maintained and developed the quality and style of the product.Managed all site development including UI, partner management, and backend processes such as the content management system.Edited articles as main editor or line editor. Reviewed all articles out the door.Wrote articles and collateral material including events and marketing copy, as well as pull quotes, captions and decks.Managed the budget and content for the online magazine.Developed the outline and strategy for the print magazine launched in November 2004.

Redmond, Washington, Us

Microsoft- Content Manager for MSNTV – creating content strategies and specifications, feature requirements and deployment procedures for industry-leading interactive TV service.AOL- Content Specialist for AOL Alerts – integrating content strategy, user experience, and customer messaging.Red Herring- Editor for Red Herring magazine – focusing on digital entertainment, mobile technology, multimedia in business, and technological innovations that shape business practices.SmashTV- Program Director for SmashTV's Interactive Music Project – shaping the strategy and requirements for a new music video product.

Burbank, Ca, Us

Broadband Services Group, GO.comDeveloped and implemented the programming vision and business plan of Soundbooth.com, an RIAA- and DMCA-compliant Internet Radio site.Management: Built the content programming team from scratch with no turnover. Coordinated communications and product development with all GO.com and Disney departments.Programming: Guided programming efforts to create a radio site that encompassed more than 20 genres and 200 stations based on an in-house engineered song library. Product Development: Drove the specs for programming, including user interface, playlist generation, database admin functionality and programming interface, in-house encoding system.Business Development, Advertising, Marketing- Created the plan for syndication.- Mapped content for targeted advertising.- Capitalized on ABC Radio's existing ad sales infrastructure.- Identified partners and signed content agreements.

Dulles, Virginia, Us

Program Manager for Netscape Netcenter's Gaming vertical and What's New/What's Cool programBuilt and launched Netcenter's Gaming vertical that generated millions of highly engaged repeat users and millions in revenue.Managed all aspects of marketing, sales, business development, content creation and back-end technology. Built and launched Netcenter's What's New & What's Cool program, a multimillion dollar revenue generating vehicle.Wrote all content and expanded the size of the program fourfold, repurposing that content to existing channels. Transformed the program's production from static HTML into a dynamic database-driven process, which was adopted by the site at large.

Head Editor for Netscape Communications Home PageEditor for Red Herring magazineWeb Page Producer for Applied BioSystemsWriter and Editor for the PC Week 500 projectReviews Editor for NetGuide LiveEditor for Women in Computing newsletterEditor for AgeWave health newslettersWriter for venture capital start-up business planEstablished the editorial voice for the home page of Netscape's Netcenter. Wrote advertising copy for Netcenter's front page as well as promotional materials for various channels within Netcenter. Edit and wrote articles and reviews for magazines and newsletters (print and online) for computer technology (predominately Internet and web including Red Herring, PC Week and NetGuide Live), finance, health, women-oriented, and biotechnology publications. Consultant for web start-ups and Internet and intranet sites: Offered web site development, design, and management advice; editorial and graphical content; and HTML and Javascript coding.

New York, Ny, Us

Responsible for editing all articles and editorial in Open Computing magazine and the Women in Computing newsletter. Corresponded with authors and editors regarding editorial changes and rewrites. Wrote table of contents, calendar section, pull quotes, captions and decks. Determined the number of pages of copy needed each month. Maintained and developed the quality and style of the magazine. Set and enforced deadlines for authors to ensure all editorial was received on time. Managed the flow of copy from original draft to typesetting to approval of final galley proofs.

B.A., English

M.A., Coursework Only, English