Froiland Exequiel Ruguian Email & Phone Number

Marikina, Ncr, Ph

Manila, National Capital Region, Philippines

Contributed in the overall development and implementation of comprehensive UX/UI design strategies for 38 internal/external digital platforms resulting in measurable improvements in user satisfaction and stakeholder feedback. Through collaboration with cross-functional teams, making use of extensive user research, data analysis, and user acceptance testing (UAT) at the core of my process to make informed design decisions that ensures alignment with business objectives. Accomplishments- Drove and supported several successful product features aimed towards operational efficiency by incorporating comprehensive UXUI design strategies in sprints.- Enhanced standard operating procedures on digital platforms, involving improved task success rates and reduced time on tasks by proposing and implementing efficient design strategies that were validated based on user research efforts as well as collaboration with stakeholders and other cross-functional teams.

United States

Drove user-centered design initiatives by providing data-driven recommendations that are focused on enhanced user satisfaction and user task completion rates. I closely collaborated with other cross-functional teams to help gather and share user requirements that contribute to creating impactful UI/UX design solutions such as streamlined user flows, sitemaps, and reusable UI components that are scalable.Accomplishments- As the sole UXUI designer, I led the iterative design and optimization of the company’s new on-demand logistics platform throughout its entire development cycle while focusing on increasing workflow efficiency and transparency related to on-demand delivery procedures.-Initiated branding guidelines and reusable UI style guides for their new online payment platform using popular and modern design systems.

DPWH [ Contract ] [ PH based ] [ UXUI Designer ]- Investigated and wrote a technical UX document pertaining to an online education system for DPWH- Covered business impact & analysis, user & market research, technical requirements, and UI/UX Design that is focused on improving their current system.ATT Company - Solaire Resort & Casino [ Contract ] [ VN & PH based ] [ UI Designer]- Successfully designed 200+ mobile projects focused on online sports betting and casino games for high-profile clients from Vietnam to be published via Google Playstore.- Conducted extensive market research to understand target audience, ensuring our projects are functional, aesthetically pleasing, and aligns with the goals business.MakeITSafe [ Hackathon ] [VN based] [ Product & Game Designer ]- Represented the Philippines as part of the top 5 international teams (out of 50+ teams in total) to compete in an international hackathon to design a digital concept incorporating gamified e-learning strategies to educate the Gen Z about the dangers of engaging Online Child Sexual Exploitation & Abuse (O.C.S.E.A.).

Edl Building, 175 Sumulong Highway, Brgy. Mayamot, Antipolo, Rizal

Main distributor of high-quality soaps for B2B/B2C markets.

Philippines

Directly responsible for managing and supporting operations under product and community management.- Initiated and supported responsibilities in identifying opportunities within the team to improve the overall quality of the game involving player retention, and overall product revenue.- Worked closely with the product team in planning and executing community engagement plans for the Southeast Asian community across all of their official social media platforms.- Hired & trained a professional moderator team that can accommodate at least 300,000 active community members across S.E.A. with minimal to zero downtime despite the challenges encountered during the Covid-19 pandemic.

Sm City Masinag

Co-owner of SM City Masinag Infinitea Milktea™ | Directly responsible for maintaining & optimizing business operations.

Responsible for optimizing and automating Python scripts for the Cloud Service Data team under RingCentral.