Anna Frolova-Levi Email and Phone Number
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Strategic Marketing & Commercial ExecutiveStrives in entrepreneurial environment requiring out-of-the-box thinking. Excelled in: - Strategic marketing- Go-to-market strategy development and execution- B2B marketing - Experience in divestiture process- Branding and identity- Crisis and corporate communications- Digital marketing- Product cycle management, strategic planning, product line performance analysis- New product innovation- Strategic pricing, price system management and negotiation- Marketing communications & product communications- Rebranding experience- Consumer and market research, key target development- Competitive research and analysis- Marketing, sales and R&D team leadership and talent management- Contract negotiation- Forecasting- Marketing ROI- Industry Experience: packaging, construction materials, food & beverage, pharmaceuticals, dietary supplements, specialty dairy, and high-ed. Domestic and International markets (Latin America, EU, Asia).
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Director, Marketing And InnovationSilgan Specialty PackagingSolon, Oh, Us
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Director, Marketing & InnovationSilgan Specialty Packaging Jan 2024 - PresentMequon, Wi, UsLeading growth initiatives, product management and strategic marketing. -
Managing Partner, Strategy & Implementation ConsultingRoots2Grow 2014 - PresentSolon, Oh, UsWorking with the middle-market manufacturers and service providers to create an implementable strategy to get to their growth-goal faster and in the most efficient manner. We link the value these companies provide with the optimal messaging to the right customer/audience, creating practical go-to-market strategy and execution plan. -
Executive DirectorWeatherhead School Of Management At Case Western Reserve University Oct 2019 - Apr 2023Cleveland, Oh, UsLeader of a team of externally-facing recruitment and placement professionals (team of 14), responsible for development of the corporate partnerships to strengthen the collaboration between CWRU and the regional corporate ecosphere, and for building the engagement of the business community in programming, talent upgrading, and practical business-skill building of the current WSOM students.Responsible for selection of top talent to join WSOM graduate programs (MBA, Executive MBA, Masters of Finance, Masters of Business Analytics and Masters of Supply Chain), and placement of students into full-time roles. Team leadership. Crisis management. Provided vision and direction in challenging environment and with limited resources. -
Director Global Business DevelopmentAptar 2016 - 2019UsResponsible for forming an incubator team focused on a new market segment of nutraceuticals and specialty dairy, market opportunity analysis, market development, new global product platform development and introduction. Collaborative work with R&D, design, engineering, finance and sales global teams. Reporting to the Food & Beverage Division President. Introduction of two new technology platforms opening the growth venue in the area of personalized and fortified food & beverage. International marketing. Industry experience: pharmaceutical, dietary supplement, beverage, food industries. -
Vice President Of Sales And MarketingBilcare Research 2015 - 2016Bilcare Research Inc. is one of the largest global manufacturers of blisters and other packaging materials for healthcare market. Markets covered: pharmaceutical, dietary supplements, probiotics, medical devices. Developing and overseeing business growth strategy for North American division of Bilcare. Sales and marketing team leader responsible for identifying and developing new business opportunities, creating/implementing brand strategy, pricing structures, and commercial processes. Contributor to shaping corporate strategy. Member of executive leadership team.
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Sr. Director Of Product Management And DevelopmentTarkett 2015 - 2015Paris La Défense, FrTarkett is a leading manufacturer and global supplier of contemporary flooring solutions. Leader of the Product Management team and all aspects of Tarkett’s Residential and Commercial efforts in defining, managing and executing initiatives to support and expand current product portfolio. Contributor to defining the business, business process improvements, brand and financial objectives of the organization, including the development and execution of new products, management and nurturing of existing products and the development of collaborative multi-functional structures to attain business goals. -
Senior Vice President Of MarketingMold-Rite Plastics/Weatherchem/Stull 2012 - 2014Twinsburg, Oh, UsSenior Vice President of Marketing of Weatherchem Corporation, now a division of Mold-Rite Plastics. Since joining Weatherchem in 1997, responsible for product management, pricing strategy, marketing communications, new product and market development, and market research, with interim responsibilities for the sales and R&G/Engineering departments. For the last 11 years I have been a part of senior leadership team at Weatherchem defining strategic direction and vision for the company, and championed the development and commercialization of award-winning packaging systems during my tenure at Weatherchem. Strategy and Brand redesign after merger with Mold-Rite Plastics. -
Vice President Of MarketingMold-Rite Plastics/Weatherchem/Stull 2008 - 2012Twinsburg, Oh, UsWeatherchem is a U.S. Manufacturer and Marketer of the most distinct and functional dispensing closures in the world. Builder of a strong marketing organization to support business growth; product portfolio assessment and management; investment in new product lines boosting revenue growth; reduction of SKUs; repositioning & design improvements of commoditized product lines.Pricing process redesign; margin enhancement; price profitability reviews & general price increases; Social Media platform design and management; interim sales team leader; customers contract negotiations; redesigned process of forecasting and price negotiations.Innovation leader: realigned commercial and engineering/R&D organizations to support new product development and innovation strategy; stage-gate process.Lead-nurturing process development: decreased cost per lead, improved click-through rate, conversion rates, and increased website traffic; introduced Social Media program resulting in early presence of Weatherchem on LinkedIn, Twitter, and YouTube; managed a variety of creative agencies.Active contributor to and participant in the company divestiture resulting in a successful sale to a strategic equity buyer.
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Director Of MarketingMold-Rite Plastics/Weatherchem/Stull 2002 - 2008Twinsburg, Oh, UsManaged product portfolio with annual revenue of over $20 million.Market Development. Uncovered opportunities in new markets for new and existing products that contributed to generating higher margin growth by introducing four new product lines in response to changing market conditions. New product introduction. New market penetration.Global Expansion. International market expansion strategy development and implementation.Customer Relations and Business Partnerships. Strong relationships with marketing and package-development contacts across different markets. Business alliances with key players in packaging industry to improve company’s exposure to new opportunities.Marketing Communications and Branding. Led the redesign of company brand image via new website, new messaging and sales tool development. Simplified marketing communications message. Focused all marketing programs on the “pay-off and benefits” message.
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Product And Market ManagerMold-Rite Plastics/Weatherchem/Stull 1997 - 2002Twinsburg, Oh, UsIntroduced marketing/product management discipline to Weatherchem (marketing management was a new function for the company). Managed the core product line responsible for 70% of total revenue, including pricing, promotion, product improvements and analysis of distribution channels. Introduced new product, which contributed to profitable growth by achieving $3M in sales in two years. Completed a series of market research projects that became a part of company’s strategic plan including pharmaceutical, dietary supplement, food, beverage and household chemicals.
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Market AnalystOhio Edison First Energy 1995 - 1997Analysis of marketing program effectiveness, launched and managed a financing program for local businesses, responsible for electric appliance program.
Anna Frolova-Levi Skills
Anna Frolova-Levi Education Details
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Weatherhead School Of Management At Case Western Reserve UniversityFinance -
Weatherhead School Of Management At Case Western Reserve UniversityManagement By Design
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Chicago University Booth School Of BusinessStrategy And Pricing
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State Academy Of Foreign Languages, BelarusEnglish
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Weatherhead School Of Management At Case Western Reserve UniversityLeadership Deep Dive
Frequently Asked Questions about Anna Frolova-Levi
What company does Anna Frolova-Levi work for?
Anna Frolova-Levi works for Silgan Specialty Packaging
What is Anna Frolova-Levi's role at the current company?
Anna Frolova-Levi's current role is Director, Marketing and Innovation.
What is Anna Frolova-Levi's email address?
Anna Frolova-Levi's email address is an****@****tar.com
What is Anna Frolova-Levi's direct phone number?
Anna Frolova-Levi's direct phone number is +133060*****
What schools did Anna Frolova-Levi attend?
Anna Frolova-Levi attended Weatherhead School Of Management At Case Western Reserve University, Weatherhead School Of Management At Case Western Reserve University, Chicago University Booth School Of Business, State Academy Of Foreign Languages, Belarus, Weatherhead School Of Management At Case Western Reserve University.
What skills is Anna Frolova-Levi known for?
Anna Frolova-Levi has skills like Product Development, Competitive Analysis, Market Research, Strategy, Marketing, Cross Functional Team Leadership, Marketing Strategy, Strategic Planning, Forecasting, Marketing Communications, Management, Product Management.
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