Scott Davis's Location
Portland, Oregon, United States, United States
Scott Davis's Contact Details
Scott Davis work email
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Scott Davis personal email
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Scott Davis phone numbers
About Scott Davis
I am a modern marketing leader with creative vision and strategic expertise. Specialties: Naming, Brand Identity Development, Positioning and Messaging, Marketing Research, Integrated Communications Planning, Full Funnel Digital Strategy, eCommerce
Scott Davis's Current Company Details
Scott Davis Work Experience Details
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Fractional Content ManagerTravel PortlandPortland, Or, Us
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Principal, Fractional Marketing DirectorFrom The Rooftops Apr 2007 - PresentSweet spots in marketing function development, brand platform and messaging (r)evolution, campaign ideation + management, and naming (products, services, and companies). Fractional, Hourly or Project scopes considered.I founded From The Rooftops to help organizations build and evolve relevant and rewarding relationships with their customers. I want to help brands be so inspiring that their customers sing their praises "from the rooftops." Then, I implement the communications strategies to help those relationships thrive and grow across traditional online and offline, in-person, digital, social, and emerging two-way channels.
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Director Of Brand MarketingRejuvenation Aug 2022 - Mar 2023Portland, Oregon, UsProvided strategic brand marketing guidance with direct oversight of content strategy, copywriting, email planning, social media, PR and Influencer teams. Led seasonal brand campaigns and sales promotions. Delivered strategic guidance to paid media team for buys and placements. -
Senior Director Of Marketing & EcommerceGrowlerwerks Oct 2021 - Aug 2022Portland, Oregon, UsProvided brand, marketing and business leadership for a hungry company with big ambitions:• Led company growth with strong +20% YOY ecommerce sales through DTC channel• Managed integrated marketing support for wholesale team servicing key national and global retailers• Led a small internal and external team (staff + agency + freelancers)• Grew community to 100,000+ lovers of craft beer, cocktails, kombucha, coffee, and seltzer• Refreshed brand identity to support product line and consumer segment expansion• Managed creative, media placement, and measurement across digital advertising, email marketing, social media, events and print• Developed and launched new products with highly targeted, data-driven media strategies -
Director Of Marketing & EcommerceGrowlerwerks Jun 2018 - Oct 2021Portland, Oregon, UsProvided brand, marketing and business leadership for a hungry company with big ambitions:• Led company growth with strong +20% YOY ecommerce sales through DTC channel• Managed integrated marketing support for wholesale team servicing key national and global retailers• Led a small internal and external team (staff + agency + freelancers)• Grew community to 100,000+ lovers of craft beer, cocktails, kombucha, coffee, and seltzer• Refreshed brand identity to support product line and consumer segment expansion• Managed creative, media placement, and measurement across digital advertising, email marketing, social media, events and print• Developed and launched new products with highly targeted, data-driven media strategies
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Sr. Director Of Strategy & PlanningManifesto Agency Dec 2015 - Jun 2018Portland, Or, UsAgency and group leadership focused on delivering relevant, effective planning for our clients and powerful insight and inspiration for our creative team. Leading by example in the pursuit of courageous and disruptive ideas. Design Thinking, Naming and Positioning, Quantitative Data + Qualitative Layers aka Consumer Insight, User Experience, with a relentless passion for Innovation through Creative Thinking. For great clients @ Amazon, Arby's, Chaco, Cisco, Nike and Starbucks. -
Co-FounderHumble Brewing Nov 2011 - May 2016Competing for the title of Portland's smallest brewery, Humble Brewing gave me plenty of fun stuff to do with my "off hours". My partner and I were brewing and distributing small-batch, hand crafted ales and lagers for the kind people of North Portland.This project gave me the chance to build an upstart challenger brand from the ground up, combining traditional sales channels and events with digital and social marketing to create awareness and demand in a city full of craft beer options. The result was definitely a small-scale win. In our ~5 year span, we built a reputation with a loyal following and earned some accolades along the way. We earned a dedicated handle at an Oregonian Restaurant of the Year and were regularly featured on tap at Portland's best beer bars. While it was the kind of side hustle that was mostly hustle (aka hard work), I wouldn't have traded the experience for anything. -
Director Of Insights & StrategySincerely Truman Sep 2013 - Dec 2015In a lot of ways, the Sincerely Truman brand was my baby. Born in 2013, I facilitated the Name and Identity development process and authored much of the original brand voice. The name was born out of two key passions that drove our staff: The Relentless Pursuit of Truth + Humanizing Brand Communications. Over our first two years in business, I planned and managed the brand’s growth, helping to establish a unique voice in our industry.As the founder of the Insights & Strategy Team, I built the plan for what the discipline meant to the agency and hired/managed two great people. The name of the department was very intentional: Insights & Strategy. Great creative is born out of powerful insight, while strategy helps ensure that great creative connects (and gets seen). Our team was founded to be both a profit center for the agency and a key layer of foundational support for Creative. -
Strategy LeadEpipheo Nov 2012 - Sep 2013Cincinnati, Ohio, UsKey account strategy and relationship building -
Adjunct InstructorUniversity Of Portland Aug 2012 - May 2013Portland, Or, UsMBA Courses:BUS 524 Integrated Marketing Communications - Spring '13 -
ConsultantXplane Apr 2011 - Nov 2012Portland, Oregon, UsI facilitated discovery workshops for clients, working with designers to harness the power of design thinking to create innovative communications. In the role, I also applied research methodologies to measure the effectiveness of communications in creating clarity, understanding, decisions, action, and results. -
Marketing CommitteeUnited Way Of The Columbia-Willamette 2006 - May 2012Portland, Oregon, UsOversight and consulting on the communication campaigns, strategies and tactics for the organization -
Advisory BoardBlack Wagon Llc Oct 2010 - Oct 2011 -
BoardDemocracylab 2008 - Mar 2011A participant-structured forum for dialogue and collaboration, DemocracyLab was founded to become the political town hall for the 21st Century, open at all hours from all corners of our community.Before joining the Board, I conducted internal stakeholder research, developed a basic brand platform and set of messaging, and designed (in collaboration with Chris King) the logo and initial marketing collateral for this startup. -
Sr. Brand StrategistId Branding Sep 2004 - Mar 2007Portland, Or, UsResponsibilities:I partnered with creative and account leads to ensure that our work was on brand and based on a strategic platform, and consulted with clients regarding the alignment of their own touchpoints with their ideal brand experience. Through varied qualitative and quantitative methods, I uncovered the critical insights that drive strategic and creative work. I was responsible for uncovering and communicating the essence of brands. I managed all agency strategy projects including brand and messaging platform development, marketing and communications planning, brand launch programs and brand workshops. I also managed our resource pool for strategy, messaging and research needs, including freelance and partner agencies. My clients included Kodak, Intel, Microsoft, PECI, Capital Pacific Bank and Symantec, among others. -
Vice President; Sr. Project Manager; Project ManagerRiley Research Associates May 1998 - Sep 2004Portland, Oregon, UsResponsibilities:Management of large-scale quantitative and qualitative research projects for local, national and global clients. Oversight of firm-wide development efforts in marketing, sales, advertising and new product/services. Qualitative research design, management and facilitation including focus groups, small group discussions, and executive interviews. My work earned the PRSA Spotlight Award for research on behalf of my client, Ecotrust. Other clients included InFocus, Xerox, the Portland Trailblazers and Integra Telecom. -
Marketing And Public Relations InternGood Company Jun 2001 - Sep 2001Eugene, Or, UsResponsibilities:I co-developed the business plan for this research and consulting firm focused on executive management consulting and strategic planning for sustainability. I also designed multiple day-to-day marketing collateral pieces as well as long-range strategic tools for building and managing their brand over time. -
Sales Associate - RetailNike 1996 - 1998Beaverton, Or, UsDuring college, I worked retail at the Nike Factory Store in Portland. It was a great college job and during my time, I was nominated and selected to work at a large fitness convention in New York City with the Nike Sports Marketing events team, which was a great thrill!
Scott Davis Skills
Marketing Research
Brand Management
Communications Planning
Marketing Communications
Social Media
Marketing Strategy
Brand Architecture
Integrated Marketing
Digital Strategy
Digital Marketing
Social Media Marketing
Strategic Planning
Marketing
Workshop Facilitation
Visual Thinking
Brand Implementation
Consumer Behaviour
Transmedia Storytelling
Branding Consultancy
Branding Research
Branding Experience
Leadership
Brand Development
Creative Direction
Strategic Communications
Public Relations
Competitive Analysis
Start Ups
Internal Communications
Customer Insight
Management
Advertising
Media Planning
Art Direction
Market Research
Consumer Insight
Scott Davis Education Details
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University Of Oregon Lundquist College Of BusinessMarketing/Entrepreneurship -
University Of PortlandMarketing
Frequently Asked Questions about Scott Davis
What company does Scott Davis work for?
Scott Davis works for Travel Portland
What is Scott Davis's role at the current company?
Scott Davis's current role is Fractional Content Manager.
What is Scott Davis's email address?
Scott Davis's email address is sc****@****rks.com
What is Scott Davis's direct phone number?
Scott Davis's direct phone number is +150375*****
What schools did Scott Davis attend?
Scott Davis attended University Of Oregon Lundquist College Of Business, University Of Portland.
What are some of Scott Davis's interests?
Scott Davis has interest in Teaching, Social Crm, Backpacking, Public Speaking, Baseball, Music, Digital Strategy, Getting Out In My Canoe, Consumer Behavior, Beer.
What skills is Scott Davis known for?
Scott Davis has skills like Marketing Research, Brand Management, Communications Planning, Marketing Communications, Social Media, Marketing Strategy, Brand Architecture, Integrated Marketing, Digital Strategy, Digital Marketing, Social Media Marketing, Strategic Planning.
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