Vp Research Initiatives
New York, New York, Us
First executive hired to build a pioneering online community of professionals • helped lead Sermo through B ($9.5 MM) and C ($26.7 MM) rounds of financing, growth from ~5 to ~75 employees, and very rapid market penetration Led business development: designed and closed landmark deals with the American Medical Association, FDA, and CDC • Core contributor to the design of the Sermo knowledge-sharing platform, building a vibrant community of 60k physicians in 18 months • Developed Sermo’s markets in the publishing, academic, and government sectors, landing deals with >20 medical societies, and leading publishers such as Advanstar, AMA, Nature Publishing Group, LWW/Wolters-Kluwer, and Wiley-Blackwell in less than one yearPrincipal Investigator on FDA's first research of social media, now a field of intense interest. FDA Cooperative Research and Development Agreement (CRADA) "Utility of an online physician knowledge network to identify, validate, and communicate signals related to the uses of and potential problems with medical products"