I'm a cultural analyst and strategist (aka professional alien) with a soft spot for phenomena that sound weird today but pave the way towards preferable futures.
Futures Friends
View- Website:
- futuresfriends.xyz
- Employees:
- 7
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Community Experience LeadFutures FriendsUnited Kingdom -
Professional Alien Aka Freelance Cultural Insight Researcher, Analyst And StrategistSelf-Employed Oct 2014 - PresentI help people and organisations understand the signals, drivers, and implications of emerging futures. I've worked with the likes of Creative Semiotics, Pentagram, Canvas8, and Across the Pond working on a wide range of projects spanning fashion, beauty, sports, technology, mobility, food, and drink.
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Senior Behavioural AnalystCanvas8 Jul 2021 - Jan 2023I lead on futures and cultural intelligence themed projects for clients across a range of industries, including technology, beauty, fashion, and sports, and also managed the Canvas8 Library's Thought Leader content stream based on conversations with experts who are shifting culture for the better. -
Programming Co-LeadWin: Women In Innovation Feb 2021 - Feb 2022WIN is a global non-profit organisation dedicated to closing the gender gap for women in the innovation industry. -
Consultant, KinCrowd Dna Aug 2019 - Nov 2020London, United KingdomI managed Crowd DNA's KIN network of creators, connectors, and cultural experts to help brands across tech, FMCG, sports and entertainment understand and leverage cultural change. I managed the recruitment of cultural experts from diverse fields and across the USA, Europe, Australia, Asia and Africa, delivering on time, on budget, and finding the most interesting and insightful creatives to build an ongoing relationship with. I fed into mobile task creation, insight and content gathering, sensemaking, new business pitches, and coordinated and conducted expert interviews. -
Community And Innovation Programme ManagerSecond Home Jan 2018 - Jul 2019London, United KingdomCo-managed an educational programme themed around entrepreneurship, creativity and personal development, and connected members in Second Home's ecosystem to foster creative and business collaborations. Managed a year-long programme funded by Lisbon City Council to connect the creative and entrepreneurial ecosystems of London and Lisbon. -
Membership RelationsSecond Home Feb 2017 - Nov 2017 -
Research Intern, Insights And StrategySpring Studios Mar 2016 - Aug 2016I carried out brand audits and analysed consumer and cultural trends to inform creative work for clients in the luxury sector. -
Social Media And Marketing InternUltimate Library Jul 2015 - Dec 2015I supported the marketing team by editing blog posts, promotional material and updating Pinterest and Instagram with posts on current client work, aspirational libraries, and famous bookworms. -
Co-CuratorCourtauld Institute Of Art Jun 2014 - Jan 2015• I developed a display titled ‘Winter Mode’ with Dr. Rebecca Arnold and Alexis Romano, one of several featured in Somerset House’s ‘Fashioning Winter’ exhibition. (11.11.2014-11.01.2015) Our exhibit focused on fashion magazines from the 1910s and 1920s and demonstrated how fashion illustrators enticed and entertained readers through imaginative representations of winter dress. We also created an accompanying booklet, which conjures up fashion magazines contemporary to the objects on display. This way, visitors were encouraged to engage with the display in a more tactile manner. -
Contributor, Documenting Fashion Dress History BlogCourtauld Institute Of Art May 2014 - Jan 2015http://blog.courtauld.ac.uk/documentingfashion/ -
Exhibitions InternVictoria And Albert Museum Apr 2012 - Apr 2013London, United KingdomI designed and executed a qualitative market research strategy for the exhibition 'Hollywood Costume' (20/10/12-27/01/13) with Sara Tarter. The project investigated how visitors perceive clothing in an immersive exhibition environment. We implemented qualitative and quantitative research methods, led a small staff of interns who helped carry out our fieldwork and wrote up our results in an article for the Journal of Fashion and Popular Culture. Other responsibilities: • Assisted the curatorial team of 'Hollywood Costume' by scanning in costume sketches, transcribing interviews and sourcing accessories for the costumes on display. • Gave monthly tours of the Theatre and Performance galleries to the public
Fru Bekefi Education Details
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Marketing -
Distinction -
History Of Art -
British International School, BudapestInternational Baccalaureate
Frequently Asked Questions about Fru Bekefi
What company does Fru Bekefi work for?
Fru Bekefi works for Futures Friends
What is Fru Bekefi's role at the current company?
Fru Bekefi's current role is Community Experience Lead.
What schools did Fru Bekefi attend?
Fru Bekefi attended Chartered Institute Of Marketing, Courtauld Institute Of Art, U. Of London, Courtauld Institute Of Art, U. Of London, British International School, Budapest.
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