Fru Bekefi Email & Phone Number

United Kingdom

I help people and organisations understand the signals, drivers, and implications of emerging futures. I've worked with the likes of Creative Semiotics, Pentagram, Canvas8, and Across the Pond working on a wide range of projects spanning fashion, beauty, sports, technology, mobility, food, and drink.

I lead on futures and cultural intelligence themed projects for clients across a range of industries, including technology, beauty, fashion, and sports, and also managed the Canvas8 Library's Thought Leader content stream based on conversations with experts who are shifting culture for the better.

WIN is a global non-profit organisation dedicated to closing the gender gap for women in the innovation industry.

London, United Kingdom

I managed Crowd DNA's KIN network of creators, connectors, and cultural experts to help brands across tech, FMCG, sports and entertainment understand and leverage cultural change. I managed the recruitment of cultural experts from diverse fields and across the USA, Europe, Australia, Asia and Africa, delivering on time, on budget, and finding the most interesting and insightful creatives to build an ongoing relationship with. I fed into mobile task creation, insight and content gathering, sensemaking, new business pitches, and coordinated and conducted expert interviews.

London, United Kingdom

Co-managed an educational programme themed around entrepreneurship, creativity and personal development, and connected members in Second Home's ecosystem to foster creative and business collaborations. Managed a year-long programme funded by Lisbon City Council to connect the creative and entrepreneurial ecosystems of London and Lisbon.

I carried out brand audits and analysed consumer and cultural trends to inform creative work for clients in the luxury sector.

I supported the marketing team by editing blog posts, promotional material and updating Pinterest and Instagram with posts on current client work, aspirational libraries, and famous bookworms.

• I developed a display titled ‘Winter Mode’ with Dr. Rebecca Arnold and Alexis Romano, one of several featured in Somerset House’s ‘Fashioning Winter’ exhibition. (11.11.2014-11.01.2015) Our exhibit focused on fashion magazines from the 1910s and 1920s and demonstrated how fashion illustrators enticed and entertained readers through imaginative representations of winter dress. We also created an accompanying booklet, which conjures up fashion magazines contemporary to the objects on display. This way, visitors were encouraged to engage with the display in a more tactile manner.

http://blog.courtauld.ac.uk/documentingfashion/

London, United Kingdom

I designed and executed a qualitative market research strategy for the exhibition 'Hollywood Costume' (20/10/12-27/01/13) with Sara Tarter. The project investigated how visitors perceive clothing in an immersive exhibition environment. We implemented qualitative and quantitative research methods, led a small staff of interns who helped carry out our fieldwork and wrote up our results in an article for the Journal of Fashion and Popular Culture. Other responsibilities: • Assisted the curatorial team of 'Hollywood Costume' by scanning in costume sketches, transcribing interviews and sourcing accessories for the costumes on display. • Gave monthly tours of the Theatre and Performance galleries to the public

Professional Certificate, Marketing

Master Of Arts (Ma), History Of Art, Distinction

Special Option: DOCUMENTING FASHION: MODERNITY, FILMS AND IMAGE IN AMERICA AND EUROPE, 1920-1945 with Dr. Rebecca Arnold Recipient.

Bachelor Of Arts (Ba), History Of Art

Awarded the John Hayes Travel Grant in 2011: My aim was to see Alexander McQueen: Savage Beauty at the Costume Institute in New York.

International Baccalaureate