As a marketing consultant, I assist tech startup founders in accelerating their growth through creative strategies, focusing on optimizing ROI and fostering organic expansion.

I was pivotal in launching the PastPay brand and the product, driving marketing strategies across five countries. Leading the marketing team, I nurtured collaboration across departments and introduced pioneering prospecting systems, achieving over 80% open rates and generating a significant influx of leads for our sales pipeline.

Onboard from the beginning, I was tasked by the founders to lead marketing at Péntech. Under my direction, we skyrocketed our user base by +250% by revamping our brand communication and marketing materials. Thanks to our robust content marketing and SEO strategies, we became the marketing frontrunner in digital factoring, outpacing competitors with years of market presence. This journey led to the birth of the PastPay brand in 2019.

I played a key role in launching the nDRU app, designing its marketing strategy and developing prospecting systems that reached nearly every car service provider in the country, with more than 80% responding. Our efforts led to onboarding over 100 service providers and securing the first 3,000+ app users within the first year, all achieved without any ad spend.

I've been empowering startups with vital marketing strategies as their mentor at Fintechlab.

Steered Yusp's digital marketing and team, crafting global strategies and materials for our personalization SaaS, leading to Taboola's acquisition in 2022.

Driving Yuspify's growth, I spearheaded the marketing strategy that magnetized eCommerce shops to our personalized recommendation SaaS, culminating in Taboola's acquisition in 2022.

At FintechLab, I revitalized marketing and led event planning while mentoring startups on marketing strategies. I orchestrated the debut FintechLab Design Summit, featuring speakers from top firms like Revolut and N26, as a key player in CEE's top banking innovation lab.

At Intellyo, I drive the brand's marketing and communications, managing content strategy, analytics, SEO, email marketing, PPC, and blog oversight. Additionally, I play a pivotal role in developing Intellyo's tools, offering critical marketing insights to the Product Team.

I joined the team for a 3 months period as an Online Marketing Consultant, during which I helped to set their content strategy up, as well as, the complete online presence & analytics. - Analysed and identified target audiences based on research and data - Set up a brand communication strategy by identifying the key communication strategies customized to the target audience- Launched the CYCLE.bio website in cooperation with a web designer and professional copywriter- Kicked off social media activities- Organised creative product photoshoots.

Licensed by TED Inc. to organize 2 TEDxBocconiU conferences- Set up, supervised and cross-managed 4 operational teams of 25 people: Logistics, Finance, Marketing and Speakers Recruitment- Partnered with companies such as Barclay's, NH Hotels, Uber, Acqua Group and FEDUF- The TEDxBocconiU "Perceptions" conference featured 9 live speakers (including 2 students) from 6 nationalities and was followed by over 4000 people online

Internship at EBS Digital & Enlightenment Productions, the companies of the entrepreneur Hanan Kattan and writer Shamim Sarif which gave an insight to the operations of a movie production company.- First month of internship as a Marketing Intern. After first month, operated as assistant to CEOs for the rest of the internship.- Management of social media channels including the supervision of YouTube channel for detecting copyright issues - Participated in setting up an innovative restaurant startup project on Kickstarter- Arrangement for patent registration and trademarking in the UK

Becoming a Student Ambassador for Prezi for a full academic year was an exclusive opportunity to represent the company at Bocconi University.- Participation in a professional training lead by the company's Head of Global Education Programs and Partnership, Ashley Whitlatch- Management of social media sites (http://www.facebook.com/preziatbocconi)- Creation and implementation of viral marketing campaigns, following Prezi's branding and image in order to 'prezify' the campus- Collaboration with other Student Ambassadors from 32 countries in 10 time zones