Consulting, Product Development and Sales Showroom.

•Clients include lejolie.com, Laforce+Stevens, Project 360 and Kyle by Alene Too•Identified marketing and branding needs, then implemented a rebranding plan to achieve new customer base and increased market awareness•Extensive art direction including creating e-commerce site creative (including banners, landing pages and overall site aesthetic) and physical store window campaigns (concepting, designing, sourcing and building)•Devised and implemented US market entry strategy; including pricing, target wholesale/retail customers and as-sortment•Created seasonal buying strategy for both free standing and e-commerce retailers by utilizing trend identification, financial research and industry knowledge•Using strategic contacts and relationships, sourced new brands and vendors •Styled e-commerce campaigns, banners and product shots

www.christopherfrye.com

•Oversaw 200 million in yearly retail sales•Increased comp store sales by 12% within managed businesses•Negotiated and project managed GQ CFDA award collaboration, events and retail buys•Identified mens store and market needs, developed business strategy, designed and launched Bloomingdales Men’s Store private label brand•Designed and developed DC Comics, Beatles and Star Wars product, marketing and events – with each generat-ing over 1 million dollars of incremental sales at launch•Forecasted color, fabric and key trends for buying office, visual teams and marketing department•Researched market for new trends, designers, and vendors in alignment with seasonal business directives and en-sured buying office invested appropriately into seasonal trends•Attended S/S and F/W Fashion Weeks in Milan, Paris, and New York•Planned chain-wide seasonal advertising campaigns•Styled advertising campaigns including fashion mailers, newspaper, and magazine inserts•Planned in-store and industry events to highlight designers and product categories •Styled 59th Street flagship windows •Communicated all trend and styling direction to stores and window visual teams•Led team of three, with two direct reports

•Oversaw 1.5 billion in yearly retail sales•Strategized seasonal development to execute business objectives•Evaluated sales, competitor successes, and market trends to build customer ready assortments•Identified emerging trends and business growth opportunities•Merchandised seasonal presentation to ensure design vision and merchant business strategies are met•Maintained and developed department seasonal budget•Led team of two, with two direct reports

•Oversaw 400 million in yearly retail sales•Increased retail sales by 7%•Identified merchandising opportunities and built strategies to meet those needs based on sales information•Analyzed current weekly selling and highlighted in-season development opportunities for Design Team•Ensured alignment with line content, volume increases, and style edits between Merchandising and Design•Managed development communication, calendar, and hand offs between cross-functional teams•Produced style presentations for Executive and Merchandising Teams

•Established price points to meet consumer needs and company margins•Negotiated prices and deliveries with overseas agents and factories•Projected future season units with sales team•Presented seasonal line to department store buyers•Worked in conjunction with design, from style creation to completed line•Increased wholesale buys by 5%