Christopher Frye Email & Phone Number

Los Angeles, CA, US

Los Angeles, California, United States

Greater Los Angeles Area

Consulting, Product Development and Sales Showroom.

• Clients include lejolie.com, Laforce+Stevens, Project 360 and Kyle by Alene Too
• Identified marketing and branding needs, then implemented a rebranding plan to achieve new customer base and increased market awareness
• Extensive art direction including creating e-commerce site creative (including banners, landing pages and overall site aesthetic) and physical store window campaigns (concepting, designing, sourcing and building)
• Devised and implemented US market entry strategy; including pricing, target wholesale/retail customers and as-sortment
• Created seasonal buying strategy for both free standing and e-commerce retailers by utilizing trend identification, financial research and industry knowledge
• Using strategic contacts and relationships, sourced new brands and vendors

Greater Los Angeles Area

www.christopherfrye.com

• Oversaw 200 million in yearly retail sales
• Increased comp store sales by 12% within managed businesses
• Negotiated and project managed GQ CFDA award collaboration, events and retail buys
• Identified mens store and market needs, developed business strategy, designed and launched Bloomingdales Men’s Store private label brand
• Designed and developed DC Comics, Beatles and Star Wars product, marketing and events – with each generat-ing over 1 million dollars of incremental sales at launch
• Forecasted color, fabric and key trends for buying office, visual teams and marketing department

• Oversaw 1.5 billion in yearly retail sales
• Strategized seasonal development to execute business objectives
• Evaluated sales, competitor successes, and market trends to build customer ready assortments
• Identified emerging trends and business growth opportunities
• Merchandised seasonal presentation to ensure design vision and merchant business strategies are met
• Maintained and developed department seasonal budget

• Oversaw 400 million in yearly retail sales
• Increased retail sales by 7%
• Identified merchandising opportunities and built strategies to meet those needs based on sales information
• Analyzed current weekly selling and highlighted in-season development opportunities for Design Team
• Ensured alignment with line content, volume increases, and style edits between Merchandising and Design
• Managed development communication, calendar, and hand offs between cross-functional teams

• Established price points to meet consumer needs and company margins
• Negotiated prices and deliveries with overseas agents and factories
• Projected future season units with sales team
• Presented seasonal line to department store buyers
• Worked in conjunction with design, from style creation to completed line
• Increased wholesale buys by 5%