• Developed and implemented comprehensive sales and marketing strategies to drive revenue growth, increase market share, and enhance brand presence.• Analyzed market trends, consumer behavior, and competitor activities to identify marketing opportunities and developed an effective marketing plan.• Established and maintained strong relationships with key suppliers and marketing partners, negotiating favorable terms and collaborating on joint marketing activities.• Utilized data analytics and market research to identify target segments, developed consumer insights, and drove data-driven decision-making.• Developed marketing plans and managed marketing budgets, ensuring effective allocation of resources and maximizing return on investment.• Monitored marketing plan performance, evaluated campaign effectiveness, and provided recommendations for improvement.• Developed and executed category management strategies, including product assortment, pricing, and promotion optimization.• Oversee visual merchandising activities to ensure consistent brand messaging and attractive product displays.• Collaborated with external agencies to develop marketing collateral, point-of-sale materials, and marketing campaigns.• Stay updated on industry trends, new product launches, and market dynamics to identify growth opportunities and gain a competitive edge.

• Developed and implemented comprehensive sales and marketing strategies for FMCG products, resulting in a 10% increase in sales every year.• Managed a portfolio of key accounts, including major retailers and wholesalers, overseeing all aspects of the customer relationship and driving sales growth.• Identified and pursued new business opportunities, establishing key partnerships with retailers to expand market reach and increase product visibility.• Negotiated contracts and pricing agreements to ensure competitive positioning and maximize profitability.• Developed marketing budgets and implemented building blocks aligned with finance team and brand KPIs.• Conducted market research and analyzed consumer trends to identify target demographics and develop targeted marketing campaigns.• Conducted regular business reviews with key accounts, analyzing performance metrics and identifying opportunities for improvement.• Collaborated with internal teams to forecast demand, coordinate product availability, streamline supply chain operations and inventory optimization.

• Spearheaded the development and implementation of business strategies that resulted in a 15% revenue increase within one year across GCC.• Identified new market opportunities and established strategic partnerships with key distributors and retailers of GCC, expanding the company's distribution network by 20%.• Conducted market research and competitor analysis to identify trends, customer needs, and potential areas for growth.• Developed and executed promotional programs and trade marketing initiatives to increase brand awareness and drive sales volume.• Developed and maintained strong relationships with key accounts, wholesalers and distributors negotiating favorable contracts and securing long-term partnerships.• Collaborated with cross-functional teams to optimize product development, pricing, and promotional strategies.• Utilized data analytics and market insights to drive sales forecasting and inventory management, resulting in improved stock levels and reduced costs.• Represented the company at industry events, conferences, and trade shows across GCC to enhance brand visibility and identify new business opportunities.

• Develop and execute the company's supply chain strategy, aligning it with business objectives to ensure optimal efficiency and customer satisfaction.• Oversee the end-to-end supply chain operations, including demand planning, procurement, inventory management, production scheduling, logistics, and distribution.• Identify and implement process improvements to enhance operational efficiency, reduce costs by 12%, and streamline supply chain workflows.• Collaborate with suppliers, vendors, and internal stakeholders to establish strong partnerships and drive continuous improvement initiatives.• Monitor key performance indicators (KPIs) and implement performance metrics to evaluate supply chain performance and identify areas for improvement.• Conduct regular supplier evaluations, negotiate contracts, and manage vendor relationships to ensure quality, cost-effective, and timely deliveries.• Develop and manage budgets, shipping documents, forecasting demand, and tracking expenditures to optimize financial performance.• Stay updated with industry trends, technological advancements, and regulatory changes to anticipate potential impacts on the supply chain and implement appropriate strategies.• Managed ordering process through SAP ERP.