King Graduate School Professor teaching Strategic Marketing. • Develop and deliver graduate-level strategic marketing courses covering market analysis, segmentation, positioning, and marketing strategy formulation.• Integrate real-world case studies and practical applications to bridge the gap between theory and industry practice, ensuring students are well-equipped with actionable skills and knowledge.• Foster an inclusive and collaborative learning environment, encouraging student participation and critical thinking through interactive discussions, group projects, and experiential learning opportunities.• Provide individualized mentorship to students, offering career guidance, internship placement assistance, and support for professional development.• Collaborate with fellow faculty members to contribute to the continuous improvement of the marketing curriculum, incorporating the latest industry trends and emerging concepts.

Marketing Consultant specializing in traditional and digital marketing strategies. Providing companies with expert analysis and advice to improve their marketing campaigns, reach new customers, and develop new marketing strategies. Services include brand management, positioning, strategy, communications, email marketing, automation, inbound marketing, integrated marketing communications, online advertising, content marketing, growth marketing, and account-based marketing. Industries: • Financial Services• Education• Energy and Sustainability• Technology and SaaS• Manufacturing• Entertainment and Media• Hospitality• B2B Tech.

As the Head of Community Analytics and Marketing at Community Joy, my responsibility is to lead efforts to gather, analyze, and interpret data related to community engagement and marketing initiatives. I encompass a range of responsibilities aimed at leveraging data-driven insights to inform strategic decision-making, optimize marketing strategies, and enhance community outreach and engagement. Analyzing data, generating insights, and collaborating with cross-functional teams help ensure the organization's marketing efforts are targeted, effective, and aligned with its mission and goals.

• Instruct Undergraduate students on the fundamentals of human communication, covering both verbal and nonverbal aspects. • Apply communication theories and techniques in various contexts, including interpersonal, group, organizational, digital communications, social media, cross-cultural communication, conflict resolution, and mass media.

• Managed website lead generation evaluation tools, achieving a high monthly yield of MQL leads, with a high average investment value per lead and a cumulative totaling $500M+.Collaborated with senior marketing strategist and agency vendors to research, design, test, implement, and measure client and customer experiences, focusing on call-to-actions. Implemented new technologies on the website to enhance user interactions.• Support the development of digital marketing lead generation strategies and collaborate with external agencies and internal teams to drive integration.• Lead user feedback sessions to gather insights, communicate opportunities to optimize digital experiences, and share them with the product team and key stakeholders.• Project manage various workstreams within a larger scope of work to help ensure dependencies are happening on time to ensure success.

MarketerHire pre-vets marketing pros to ensure expert talent. I work with a variety of clients and marketing teams. Key focuses are to:• Runs constant, iterative tests throughout the funnel, and uses the results to craft data-driven strategy updates that lift key performance metrics• Build strategic optimization and testing frameworks to deliver outstanding results• Build customer personas, targeting, and audience segmentation.• Conduct marketing research to discover insights.• Customer relationship building and fostering loyalty• Create analytics and performance reports• Encompass all stages of the user experience: customer and user acquisition, activation, retention, and up-sell• Work with cross-functional team (Product, Services, Sales) to establish growth strategies.• Create, manage and experiment with new user acquisition campaigns• Analyze data to monitor revenue performance and uncover areas for improvement.• Stay current with market conditions and changes to advertising landscape that could effect strategy and campaign performance• Support and mentor team members with training and development.Industries: Media, B2B Tech, Services, Apps

• Formulated and executed integrated global digital campaigns across diverse channels, driving awareness, consideration, and product adoption on a global scale.• Directed comprehensive campaigns for product launches, trade shows, press releases, and industry-specific publications, ensuring content resonance across diverse global audiences.• Oversaw budgets for Google Ads and LinkedIn Ads, meticulously tracking PPC campaign performance metrics.• Collaborated closely with international marketing teams, actively contributing to marketing opportunities and supporting sales enablement.

• Planned, implemented, and fine-tuned end-to-end digital marketing strategies, elevating the impact of online advertising efforts.• Generated leads for in-person events and webinars, consistently achieving an average of over 1,000+ new monthly Marketing Qualified Leads (MQLs).• Utilized marketing automation and demand generation tactics to connect with clients and prospects, resulting in heightened lead generation and improved lead-to-client conversions via precisely targeted nurture campaigns.• Directed online advertising endeavors, overseeing budgets and scrutinizing key metrics for peak performance across platforms such as Facebook and LinkedIn.• Delivered insights on identified opportunities and market intelligence directly to the Executive Vice President of Marketing.

• Constructed, managed, and allocated monthly budget for multiple Google Ad campaigns for ROAS. • Monitored and analyzed the reporting of CPC, CPA, and conversions. Assisted in the maintenance and monitoring of keyword bids, budget caps, and account metrics. • Segmented audience in Salesforce for email marketing automations campaigns and client nurturing in Pardot. • Identified opportunities to improve email marketing campaign performances.

Collaborated with management, vendors, and customers to ensure business goals and standards are achieved • Reviewed, edited and distributed weekly sales decks to the regional sales team • Managed product catalog, invoicing, pricing portal and update vendors/ customers contacts • Created unique SKUs, product lines, and generate EDI POs of products sold through several major retail stores and chains across the country • Built trusted relationships with vendors, acquiring sample products, including labeling, SKU assignment and coordinate product imaging to the vendor's specifications • Handled all PO's and work with vendors, customer service and billing on issue to correct PO's and fix invoice discrepancies • Merchandised showroom and distribute product samples

HipHopFriends, Inc. was a full service entertainment branding, marketing and merchandising company. HipHopFriends provided services to companies for cross-cultural branding, merchandising and advertising promotions. Our goal was to spotlight client’s products or projects to a mainstream urban audience for maximum exposure. These brand integrations techniques include Merchandising, Music, Digital Media, New Media, Print, Grass Root Marketing, Guerrilla Marketing, Viral Marketing, Market Research, Development and New Technologies. Our unique campaigns maximized our clients’ projects or products to identify undiscovered business opportunities. Incomparable in quality of service and products, HIPHOPFRIENDS was the standard in Lifestyle and Brand Integration.Past Clients Included:Maybach Music Group MMG, frontROW Couture Clothing, Keep It 100 Entertainment, King of Diamonds Adult Nightclubs, We The Best Music Group, Interscope Records, Jive Records, Def Jam Records, Atlantic Records, Bottoms Up Bartenting, LLC., Among Friends Records, Smirnoff Vodka/ Masters Of The Mix, Guerrilla Tactical Marketing, MusiClass101, Money Graphics, LLC, Team Bigga Rankin, Sam Ash Music, Azzure Denim, Lyrical Legends, Toyota Scion, Sedgwick & Cedar Clothing, Red Bull, Vitamin Water, Institute of Audio Research, Billboard Magazine Events, Royal Blunts, CORE DJ's Coalition, Hittmen DJ's Coalition, Coast 2 Coast DJ's Coalition, TJsDJs, Demp Week Events and Productions, Warner Bros Records, Mizay Entertainment, Lex Promotions and Marketing, Billionaire Mafia Entertainment, Born Star Allstar, Digital Rap Battles, Rosedale JETS Football, June Balloon Promotions, Midori Star Media, The CORE Models, Perfect Music Records

• Planned and implemented a production schedule of highly sensitive financial documents and records • Coordinated activities of personnel by using reports, management instructions, and/or requests by customers/clients • Assigned personnel to machines and/or department work stations based on workload • Communicated with management analytical data of daily operations and reported any issues with vendors/clients files in a timely manner • Maintained internal resources and third parties/vendors materials for the flawless execution of multiple projects • Participated in team's performance reviews, hiring process, appraisals and continually counseled/trained on work responsibilities • Led in employee engagement, incentives programs and encouraged company culture.

Assisted in the development of internal and external messaging • Implemented new techniques on how DPA communicates with employees, vendors and customers • Orchestrated corporate re-branding, including new brand identity, website, and marketing materials • Established and applied early childhood marketing programs involving the community • Referred DPA to new vendors, community agencies, community groups including civic, cultural, religious, parent and health programs • Identified and researched government source of funding while assisting organizations directors. Searched for Grants, Government Funds and Grant Writers • Designed administration forms, charts and data entries for the organization, vendors and employee logs

Among Friends Records:Tour Manager for various Recording Artists, Artists Coordinator and Bookings, Administration Duties and Scheduling, Graphic Designer, Webmaster and Video Director, Promotions, Marketing and Public Relations, Among Friends Production:Head Engineer/ Production Facilities Manager, Audio Engineer and DAW Pro User, Acoustical Studio Designer and BuilderAmong Friends Publishing:Administration and Sound Recording Copyrighting, Songwriter and Musical Composer, Licensor and Licensee