Fernando Sanz Email & Phone Number

Miami, FL, US

Bogotá, Colombia

• In this position, I serve as General Manager for Colombian market, reporting to Managing Director of Latin America region and leading cross functional team of 33 in Commercial, Marketing, Finance, and Operations. I.
• Spearheaded development and execution of market-specific strategies for route-to-market and consumer engagement, enhancing brand distribution and growth through partnerships with local commercial entities and key.
• Played pivotal role in shaping market strategy and decision-making processes to align with company's long-term goals, despite challenging economic conditions impacting industry-wide performance.

Miami, Florida

• While serving in this role, I established robust planning and reporting frameworks to support specific market and regional growth objectives. I also led evaluation and negotiation with third-party distributors.
• Oversaw financial strategy and operations across Latin America, leading team of 22 across three key locations, and reported directly to Managing Director of Latin America region.
• Managed portfolio generating $55M in revenue and distributing 640k cases in 2021, covering 19 third-party markets, owned distribution company, and marketing office.

Miami, Florida

• IBT Group is an integrated project developer, with extensive experience in equipment supply and “Turnkey Projects” in infrastructure, health, education, defense and security, telecommunications and transport.During my.
• Reported directly to Managing Director and COO, leading finance team of 10 responsible for managing contracts valued at US$500M.

Ft Lauderdale, Florida

• As a Vice President of Finance, I served as key financial strategist for Florida region, reporting to both President of Live Nation Florida and CFO of North America Music division. I also collaborated closely with.
• Led team of 11 in managing $100M revenue portfolio, spearheading financial planning, reporting, accounting, and strategic decision support.
• Developed and implemented Performance Management process that aligned management objectives, delivering 90% increase in events activity and 60% increase in EBITDA.
• Facilitated seamless integration of House of Blues Orlando and assets of Fantasma Productions into regional operations, enhancing revenue and operational coherence.
• Enhanced finance and accounting functions, elevating team capabilities, driving performance improvement, and fostering culture of high achievement.

CDMX, Mexico

Reporting to the Latin America and Caribbean CFO and leading a team of 25 people the Finance Director was responsible for setting and achieving sustained stretching growth business’ targets, implementing a world-class processes and systems platform, and ensuring a solid internal control and compliance environment.

CDMX, Mexico

Reporting to the in-market Finance Director responsible for ensuring the preparation of sound financial plans, monitoring business performance, working closely to the leadership team to embed the recently designed business strategy, deploying a measurement and evaluation culture aiming at assessing the effectiveness of business promotional and commercial.

Miami, Florida

Reporting to the Latin America and Caribbean CFO the FP&A Manager, in charge of deploying the Finance functional change agenda within the 10 in-market companies focusing on embedding the “Management for Value” culture; introducing advertisement and promotion spend effectiveness measuring; and implementing Key Performance Indicators/Balance Scored Cards.

Master Of Business Administration (Mba)

Civil Engineering

Management Accounting