I lead our efforts to enhance cross-border commerce by sourcing exclusive architectural and interior design elements for high-end projects in Latin America, ensuring seamless international logistics and delivery. Additionally, I cultivate partnerships to provide specialized products across various industries for potential clients in the U.S. and Latin America. My role also encompasses delivering strategic consultancy services in international business, supporting companies and organizations seeking to establish valuable partnerships in Florida.

I structured the brand concept and marketing strategy to perform the test marketing and expanded rollout across channel partners. Develop and lead partner-enhancing sales channel partnerships along with B2C (Retail/e-tail partners). I leverage sales models including business development, partner management, and business planning. I formulated and implemented a sales and marketing roadmap, emphasizing brand positioning strategies and supporting business development plans for expansion across channels. I significantly impacted the lives of people living with gluten-related issues, and I served as mentor and speaker to create awareness on gluten-free, healthy lifestyle. As an advisor, I counseled businesses regarding their gluten-free operations and production facilities, including hospitality, and foodservice.

I spearhead the growth and expansion of Dcobys' partner network in the East Coast to strategically seek and nurture relationships with both new and established partners and customers to drive revenue generation. My focus extends to collaborating with Chambers of Commerce, trade agencies, international promotion entities, bilateral chambers, diplomatic corps, associations, as well as corporations. I specifically engage partners and customers who seek international business solutions to increase their market reach, leveraging digital and marketing automation campaigns. I manage and oversee business development activities, including lead and opportunity identification and qualification, bids and proposals, strategic vendor relationships and strategic teaming alliances. In addition, I lead the development of strategic co-initiatives and provide oversight for tactical and marketing projects.

I leveraged the company's corporate reputation special projects for Public Affairs, Communications and Sustainability (PACS), Human Resources, Coca-Cola Foundation, and Consumer Insights areas. As a leader, I spearheaded the successful implementation of an AI tool for stakeholder network management. Working closely with agencies for communication, media, public affairs and market research, I collaborated on planning, strategy, and capabilities to continuously improve and evolve Coca-Cola's reputation and marketing messaging across the system. Reporting to the Director of Reputation and Communications, I efficiently managed training and communication strategies, resulting in an impressive improvement of corporate reputation by up to 90%. Additionally, I served as a cross-functional liaison between HR, Marketing, and PACS, contributing to strategic CSR projects that positively impacted the country and involved brands with purpose.

I led and implemented the Colombia's commercial promotion strategy in Mexico to increase manufacturing and services exports by 110%. I identified leads and commercial opportunities, facilitated trade partnerships and alliances, resulting in an increase of 90% in sales, and 104% new exporters doing business. I developed multiple in-market research for diverse sectors to facilitate stakeholders’ decision making. I built and strengthened B2B relationships to facilitate new sales opportunities for all stakeholders involved. I strategically advised more than 1.200 companies on international business, marketing strategy and nearshoring. I structured and managed official participation in major trade events. I led the PR agency team in the communication strategy, in traditional and digital media to promote Colombia's strategic sectors under my responsibility to generate pipeline of new leads for products and services, and to built Partnership/ Alliance Marketing programs.