Part of leadership team of a new venture for last mile delivery of food, groceries and E-commerce goodsAchievements:Enabled 20X top line growth of Delivery venture through setup of 5 operational centers in Jordan, Egypt and PakistanCreated and updated digital catalogs for over 7K merchants across KSA, UAE, Jordan and Pakistan through remote teamsLaunched chat and voice customer support and achieved 80% service levels; Recruited and trained over 300 employees

Full P&L responsibility of a separate entity of Careem which was setup to secure stable supply and add new modalitiesAchievements:Turned around the UAE Fleet venture and achieved net profitability in record 10 months; Reduced operating costs by 60%Achieved 8X revenue growth of Fleet venture through effective sales, marketing and partnerships; Orchestrated and deployed a multi – party deal to become first private entity in UAE to launch Tesla vehicles

Main role in central team tasked to improve end to end experience covering both digital and physical touch pointsAchievements:Improved NPS by launching 3 most important product features using design thinking and rigorous product testingDesigned and conducted detailed market research in all key markets to map full customer journey

Responsible for sustainable growth through re-engineering processes across company using technology and innovationAchievements:Developed and implemented the most comprehensive insurance program in ride hailing industry covering 14M usersDesigned and launched loyalty programs in key markets which resulted in 10% improvement in engagementLed the development and implementation of customer support strategy across 5 markets

Responsible for top line growth for three regions by steering a multi- functional team of Sales, Marketing, Loyalty and Revenue ManagementAchievements:Designed and implemented B2B commercial strategy for more than 20 markets targeting revenue over USD 1B Identified USD 47M incremental revenue opportunities through improved segmentation Helped generate sales of over USD 5M through development and implementation of sales strategy for ultra-luxury product across the globeDeveloped long term corporate strategy for a leading African airline, working directly with the vice chairman Successfully lead the commercial launch of 14 destinations across multiple markets with Sales and MarketingManaged full corporate performance and devised action steps directly with the Chief Strategy & Planning Officer

Part of commercial planning Centre of Excellence (CENTEX) team reporting to the Chief Strategy Officer

Key manufacturing role in P&G's USD 100M investment in Pakistan; Part of site and regional leadership teams Received most prestigious performance award in the company – Awarded to top 3% of employees globally

Special role to plan & execute capacity expansion project for biggest P&G business segment in GCC countriesSelected from a pool of 14 Managers in Pakistan to lead the capacity expansion project in Saudi Arabia

Head of department– Team leadership of managers & 34 technicians, budget management and capital projectsReceived an accelerated promotion to department manager in 25 months – Record time for the function

Led a number of events for Rotaract club in Pakistan including a 2 day camp for earth quake relief activities

Identified process improvements in the paint and body shops for Hyundai and Kia Plant