Felipe Scarpelli Email & Phone Number

Toronto, ON, CA

Toronto, Canada Area

• Brought over a million dollars in additional annual revenue through partnerships with vendors and customers.
• Managed marketing programs through a distribution channel of 40,000 resellers and encouraged growth in key regions.
• Hired and mentored dozens of employees to build teams for product launches, brand redesigns and marketing analytics projects.
• Headed the development and launch of new products, and defined go-to-market strategies with the product team.
• Oversaw the creation of a multi-brand strategy and defined positioning after three acquisitions and one brand merger.
• Created, supervised and executed digital marketing strategies and campaigns tied to executive objectives.

Toronto, Canada Area

• Managed the department's relationships with external stakeholders such as customers, suppliers and partners.
• Created, planned and ran marketing and promotional programs for a network of 40,000 global resellers.
• Worked through an acquisition to onboard customers and coworkers, audit the business, and define course of action.
• Developed and executed annual plans for event sponsorships in line with the brand identity and strategy.
• Assisted managing the department's budget, as well as tracking and reconciling expenses.
• Helped develop a brand strategies for two distinct brands post acquisition.

Toronto, Canada Area

• Planned and directed the sponsorship of events, trade shows and exhibitions to promote the brand.
• Carefully organized and executed events for current and prospect customers in partnership with sales teams.
• Meticulously developed promotional products to increase brand awareness and identity.
• Maintained and enhanced online properties such as website, blog, Twitter, Facebook and Linkedin.
• Created audiovisual content for multiple departments and brands comprised of graphics, video and audio.

Toronto, Canada Area

• Managed key global accounts with combined annual revenue over 2 million dollars.
• Took prospects through the sales cycle from pre-qualification to contract negotiation to integration.
• Fielded incoming sales inquiries and cultivated relationships to uncover prospects' needs.
• Managed sales pipelines and tracked daily activities of the department.

Toronto, Canada Area

• Strengthened brand image and increased customer engagement and acquisition through social media channels.
• Analyzed current trends to collaborate with the development and implementation of social media strategies.
• Identified opportunities for improvement and provided weekly suggestions for enhancing and adding website features.
• Recommended solutions to streamline internal processes with product management, IT and marketing.
• Provided highest quality customer service and technical support with excellent satisfaction via phone, chat, email.
• Assisted less experienced agents with investigations and trained new colleagues.

Toronto, Canada Area

• Operated the broadcast centre, managed and monitored real-time webcast sessions.
• Liaised with producers and executives for clients such as Bombardier, Siemens, Bell, TD Bank, Bank of America, KPMG.
• Helped manage day to day operations of the broadcast centre and resolved technical issues as they arose.
• Delivered high quality archived events after recording, converting, cataloguing and editing video and audio files.

Toronto, Canada Area

• Planned, developed, managed and implemented multimedia solutions and digital media strategies for businesses and artists
• Experience with and knowledge of domain management, hosting, data encryption, web design and programming.
• Expertise in audiovisual production, interactive digital media works, emerging technologies and experience design.
• Clients include corporations, artists, video production companies and advertising agencies with projects for customers such as Pepsi, McDonald’s, Visa, Nissan, Doritos, Intel, Gatorade, Rogers and Fido.

Toronto, Canada Area

• Co-founded and directed an online video channel that promoted multicultural integration.
• Managed day-to-day operations and provided strategic leadership for staff and volunteers.
• Identified opportunities and promoted the channel by liaising with viewers, customers, sponsors, employees and volunteers.
• Oversaw the creation of the website and constantly analyzed areas that required improvements.
• Managed the development of digital media assets, as well as their delivery through a bilingual website.

Honours Bachelor Of Fine Arts

Certificate

Certificate

Certificate

Honours College Degree

Honours College Degree

Education record