Francesco Sciacchitano Email & Phone Number

Rome, IT

Roma, Lazio, Italia

• Single Point Of Contact for Eni, 3rd most valuable Italian brand as of 2023.Other clients/projects: Plenitude, Enilive, Versalis, Snam, Simest, Giunti Editore, Italian Alpine Rescue, Angelini, Orciani, Amplifon.
• Coordination of large scale national and international projects, being the Account Lead for the client from the creative brief to the campaign’s execution
• Guidance in strategic development of the managed brands
• Constantly finding the basis for new business opportunities starting from client’s needs
• Team management, coordination and mentorship to keep the business grow (4 people)
• Day to day budget management and monthly forecasts to keep track of results

Rome, Italy

• Clients: Enel Global, MAM
• Global agencies network management – 10 markets worldwide (LATAM, North America, Spain, Portugal, Romania)
• Coordination of global projects workflow from creative brief to the campaign’s execution
• Involvement in strategic development of the managed brands
• Support to the Account Director in managing junior team members (3 people)
• Actively found new business opportunities for Publicis Groupe involving digital and influencers’ activities

Rome, Italy

• The Graduate Program’s second assignment is in the Brand Activation department with focus on mktg activations. Key responsibilities:
• Organize and plan the execution of marketing plans in B2C environment;
• Daily contact with agencies, brand management, trade marketing and field force to coordinate events and activations execution;
• Matching activation standards and KPIS and analyze performance capturing learnings;
• Coordinate and share Weekly Activation Plans, results and ad hoc analysis based on performance;
• Build strong relations with all Internal and External Stakeholders.

• Imperial Brands PLC is a dynamic international business specialising in tobacco and non-tobacco brands.The Global Graduate Program allows the graduates to have a complete overview of the business. First assignment.
• New Generation Products (NGP) Data and Consumer Insights analysis and collection;
• Responsible for NGP and tobacco brands performance reporting (on a weekly basis);
• Responsible for the monitoring of brand initiatives and of myblu e-cig launch;
• Support for market researches in all the main steps (brief, focus groups, outcomes);
• Constant contact with external agencies for Sentiment Analysis (brand reputation);

Rome, Italy

• Maternity leave replacement of the External Communication & Public Relations Manager.
• Corporate and brand reputation management through PR and Media relations;
• Corporate social media management (Linkedin and Twitter corporate profiles);
• Digital PR;
• Daily contact with external agencies for press reviews and press releases approvals;
• Event Managament (speech management and event direction);

Rome, Italy

• 9 months full-time internship during University. Client: Lexus Italy.
• Management of ATL and BTL activities of the brand;
• Coordination of production processes and projects workflow;
• Collaboration with media agency in planning digital campaigns;
• Social media monitoring;
• Budget and cost tracking;

Rome, Italy

• Winner of Luiss Adoption Lab for Imperial Tobacco: I managed a team of 4 students with the goal of increasing market share and brand equity of Rizla products in Italy.Main tasks:
• Strategic implementation for the entry of Rizla products in new distribution channels;
• Direct contact with new potential partners;
• Coordination of the team's activities.

Shanghai City, China

• Strategic support to the internationalization process of Italian companies into China;
• Assistance to business events organization at the Italian Pavilion of the Shanghai World Expo 2010;
• Market research, feasibility study, database;
• Analysis and benchmarking of the firm’s website, e-commerce section and drawing up project of improvement.

Executive Program, Change Management

Master'S Degree, Economia E Direzione Delle Imprese - Marketing, 106/110

Thesis in Business Strategy: «Supporting business development with communication strategies. Case studies.» (2017) - Member of soft skills.

Bachelor'S Degree, Economia Aziendale/Manageriale

Thesis in Mobile Marketing: «New answers to old needs: mobile apps and the case study «Saluti e Foto» by Poste Italiane».

Student Exchange Program

Diploma Superiore, Liceo Classico

Class president for 2 years