- Providing customer insights to address key strategic questions- Responsible for tracking, reporting and analyzing the performance of marketing campaigns- Responsible for ad-hoc analytic requests and development/automation of regular reports- Within projects, responsible of crafting the agenda and determining the activities necessary to achieve the meeting goals

[DWH, Marketing Analytics][Industries: Insurance, Media, Energy&Utilities]- Analyzing results with statistical techniques and providing ongoing reports- Building complex BI-Applications (ad-hoc analysis, reports, dashboards, scorecards, etc.)- Working with marketing analytics area to prioritize business and information needsFocus on: Churn Analysis, Customer Segmentation, Marketing Performance AnalysisTools: SAS Base, SAS Enterprise Guide, SAS Visual Analytics, SAS Enterprise Miner, MS Excel, MS Powerpoint

[Portfolio Management - Retail Non-Motor Insurance]- Identifying, analyzing and interpreting patterns in data sets- Filtering and cleaning data by reviewing computer reports, printouts and KPIs to maintain the actuarial database- Working with portfolio management area to prioritize business and information needsTools: SAS Base, MS Excel

['Etilize' Project]- Producing reports for suppliers- Supporting database management- Help desk for clientsTools: MS Excel